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Branded! How To Build Brand Identity
You've heard the saying, "Image is everything." It's not only true, it's also a commanly-used slogan in advertising. Businesses like McDonalds ("I'm lovin' it") and AllState Insurance ("You're in good hands") use slogans, or tag lines, to help build brand identity.Read more…Repeat Until Memorized
I remember, as a child, raptly watching a Saturday morning adventure TV show where the hero was captured by the “bad guys” who gave him the “Ancient Water Torture” in order to extract secret information. Seems our hero was tied down while an endless amount of water was dropped on his forehead, drop by drop, until he would capitulate and divulge the secrets. Of course, the hero managed to miraculously extract himself “just in the nick of time” and save the world as he did every Saturday morning.Read more…Philadelphia Cream Cheese With Jelly is Way Cool
When studying brand name marketing and line extension on a product it is necessary to look at reasonable, relative and current case studies. Too often academia and business colleges that produce MBA students are too busy looking at the past and what worked then or did not work. Studying current topics and current products gives the students a better idea of the actual marketplace and what might work in the future.Read more…What's the Big ID?
Don’t spend too much money and time developing psychological profiles and conducting research of competitors, or allowing inside executives to invent colors that would make them feel good about the company. It’s more important to connect your identity to your customers and what you can do for them. Therefore, your design style, look and feel, photography, and all other visual design elements that represent your company’s identity should start with your customer.Read more…Archie Has a New Groomer
Archie is our little adopted Terrier dog I rescued a few years ago. Archie goes to the groomer every few months.Last week, it was time once again and I wanted to find a new groomer, closer to home.Read more…Branding Or Marketing? Same Or Different?
While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action. This is not true, but definitely understandable on the two can be misconstrued as the same.There are several brand tools that can also fall into the marketing category.Read more…Line Up Your Services For Branding Power
Okay, so you've been in business a while. You have a few different services you offer. You have regular clients who know, like, and trust you.Read more…Company Logo Design
A logo design, commonly known as a logo, is the graphic element of a trademark or brand, set in a special font or arranged in a particular but legible way. The color, shape, typeface, etc. of a logo should be distinctly different from others on the market.Read more…Logo Design
A logo is part of a corporate identity. The objective is to provide a perfect logo design that will uniquely represent the company all over the world. The logo, or brand, is not just an image, but is the embodiment of an organization.Read more…Brand Your Business In A Personalized Way
Hi ... My name is The waitress who gets your coffee is named Jenny. The attendant at the service station is Mike.Read more…Branding Development Techniques: Be Unique; But Recognizable
Developing a business brand can be one of the most rewarding and challenging of experiences. The rewards of a successfully orchestrated brand identity can be found in that feeling of complete accomplishment. Yet, the challenges of this brand building experience can make any business owner give up before they have even begun.Read more…Are You Designing Your Own Business Brand? These Graphic Design Gaffes You Have to Avoid
When looking at a web site, business card, brochure or logo, have you ever thought; “I really like the way that looks”, but you didn’t know why you liked it? You probably said, “There’s just something about it”. Well, that, “something about it” is what separates mediocre designers from experienced talented ones – the talented ones know what that something is.Read more…What Brand Consistency Can Do For Your Business, and Why You Should Care
Have you ever noticed that all of the Old Navy commercials on television all have the same look and feel? How about the mailers that you receive from Staples, Office Max or Best Buy? They’ll feature different products each week, but have you ever noticed how consistent their look is from week to week?Read more…Branding a Small Business Without Paying A Dime
As a young entrepreneur I was always looking for ways to brand my small companies. I didn't want to hire a firm and I was always open to learning. These are some things I've learned along the way that you might find helpful.Read more…How Lanyards Are Used in Business and Industry
Lanyards have become extremely common nowadays. It is very normal to see ID badges dangling from a person’s neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. All these prove the popularity of lanyards in business and industry.Read more…So What?
Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance.Many of us realize that, to get a buyer's attention, we have to tell them about benefits.Read more…An Inconvenient Truth — A Failure to Persuade
Learn From SuccessStealing Share is in the persuasion business, make no mistake about it. Our business category is brand development but our brand work must be, by definition, persuasive. Our goal for our clients is to create brands that grow market share by persuading customers who currently do not use or buy a given brand to revisit their purchase decision and to choose differently.Read more…Starbucks: Please Don't
There they go again. Starbucks Corp. is on a mission to boost sales of glittery snow globes and other non-coffee items.Read more…Corporate Internet Branding
The Internet is a ubiquitous Corporate communications and sales channel, however many companies are still not utilizing much of its power. That could be because of loyalties to comfortable old channels or that there aren’t enough Internet marketing experts to take their brands into the digital realm.Regardless of the hold-ups in leveraging internal or external Internet communications options, consumer and B2B channels are growing their share of the market.Read more…Brand Development, You Should Improve Your Branding
It might be almost blasphemous to talk about letting go of old brand equity and laying an old brand to rest, but there are times when change is needed. Reformulating and re-designing, or even overhauling an old brand can be a wise decision. If sales are flat and show no sign of growth, you’d better stop kidding yourself and hire a branding consultant.Read more…
Most Recent Articles in Branding category
- Promotional Gifts for Better Image Building - By: Gareth Parkin
If you are looking for an effective method that can revolutionise your brand promotion activities, here is a choice for you. The promotional gifts are wonderful articles that have proved their worth as the best brand building articles. - Promotional Gifts Help in Increasing the Popularity of Existing Brands - By: Gareth Parkin
It's not that only new brands need promotion, even the existing brands needs promotion to maintain its place in the market. It is easy to promote an existing brand using a set of promotional gifts. - Marketing Strategy #1: Identify Your Brand Value - By: Samantha Hartley
Imagine you're walking along one day in a park. You look down and see an envelope, which you pick up. It's fine quality paper, with an embossed company logo on the back and full postage on the front. - Tips for Conveying Quality in Your Brand - By: Andrew Michaels
Initially, you must identify a niche market whose needs aren't being met. Attempting to sell your new product to a broader marketplace is a tough task. This is especially so for a new product. - How to Create an Engaging Brand - By: Andrew Michaels
What do people think of when they hear your company's name or see your logo? If you don't know and people you ask don't know what you're about, it's time to update your brand. - Simple Steps to Put a Spark in Your New Brand - By: Colleen Davis
Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby. - Promotional Items A Profitable Marketing Strategy - By: Gareth Parkin
A successful business needs a greater planning for its success. It depends on its advertising process. A high quality advertising and marketing procedure needs lots of constituents. In this context, promotional items are one of the superb and long-lasting ideas to promote your business. - 5 Widely Used Promotional Items - By: Gareth Parkin
Dignified businesses usually gift promotional items on special occasions such as trade fair, product launch, seminar, conferences and at annual meet. As we all know, these occasions comprise of huge mass of people from various parts of the globe. - Are Promotional Items Good For Advertising? - By: Gareth Parkin
Are you familiar with the modern techniques adopted by the corporate world to advertise their brand names? All right, let us have a clear explanation about this context. - Promotional Items That Say Thank You - By: Gareth Parkin
Promotional gifts are playing a very imperative role in the business field. They are used as a token for saying thanks to the customers and also in showing gratitude towards them.