• Make A Name For Yourself, Or Someone Else Will

    By: Scott Ginsberg
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    You no longer have your name - you have your name, PLUS, what people say after it.I realized this axiom years ago during the first few years of wearing a nametag 24-7. See, while that time wasn't the most comfortable or productive, it was certainly the most interesting and enlightening.Read more…

  • Fire Branding Customers to Your Business

    By: Steve Martinez
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    The idea of fire branding customers comes from my grand daughter, Taylor. She applied a tattoo to her shoulder and was pleased as she displayed a small peace symbol about the size of a peanut. Each time I looked at her shoulder, I was reminded of the little symbol and what it meant.Read more…

  • Branding - The Single Most Important Thing

    By: Peter George
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    As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead.Read more…

  • Got Cliches?

    By: Marcus Schaller
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    “Got Milk?” is probably the most recognizable advertising campaign ever created. It was so good, in fact, that the star-studded print and television ads have become part of American pop culture.Read more…

  • The Power of Personal Branding

    By: Mike Myatt
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    Most entrepreneurs and senior executives completely miss out on one of the most powerful branding strategies available in today’s market…The creation of their own personal brand. Most people in business understand the need to build brand equity at the corporate level or for products, services, intellectual property, etc., but very few understand the substantial benefits that are created from increasing their personal brand equity.Read more…

  • E-mail Sabotage: Killing the Brand Softly

    By: Lewis Green
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    Stop and think before you delete! If you don’t, you risk killing your brand and ultimately your business. In today’s marketplace, ignoring the e-mail inbox could shorten your business lifespan by killing your brand image.Read more…

  • Build and Manage Successful Brands with BIOs (Brand Impression Opportunities)

    By: Peter George
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    What a fascinating time we live in; hundreds of new products enter the marketplace every day. More books are published each year than used to be published in entire decades. We have access to a seemingly endless availability of news, television and radio stations, communication devices, and information.Read more…

  • Personality Branding: Re-Inventing Yourself

    By: Tayo Korede
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    Make it SIMPLE, but DEVIATE from the normThe question of identity is a major factor that must be rightfully defined so that one does not lose his/her head in the crowd. Those who follow the multitude always go nowhere and are usually lost in the crowd, most times, the multitude can be wrong. The world belongs to those who stand out, stand up and stand for or against a cause which they can strongly defend, those who can talk crowd and keep their virtues or walk with kings and not lose the common touch – their identity.Read more…

  • Let The Logo Do The Talking For Your Business

    By: Wain Roy
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    Among all the significant areas in graphic design, logo design is considered to be the most crucial, thus making it one of the most challenging jobs to attain perfection. A good logo is unique, functional, follows basic design principles and represents the brand or company. One should always endeavor to get a good logo design that is simple, effective and unlittered.Read more…

  • Top Marketing Speaker Says The VW Toureg May Cost More Than A Porsche!

    By: Dr. Gary S. Goodman
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    I was reading my auto club magazine a few minutes ago and I happened upon an article that really should be of news to no one.Auto manufacturers are engaging in “platform sharing,” it says. This is when the same basic skeleton of a Ford Explorer can be found in its sister model, the Mercury Mountaineer.Read more…

  • The Name Game: Part 2

    By: Mike Myatt
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    This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the elements that go into creating a great name.Contrary to popular belief all of the great names have not already been taken.Read more…

  • The Name Game: Part 3

    By: Mike Myatt
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    This is the 3rd and final article in this series on naming. The fist article dealt with how to select a naming firm, the second article addressed the components that go into creating a great corporate name and this piece will deal with other venues within the naming field.A lot of focus and attention is brought to bear on the topic of corporate naming as this is the most visible high impact area of naming.Read more…

  • The Style Guide

    By: Billy Horner
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    What is a style guide? The style guide houses all of the relevant standards, requirements, and recommendations surrounding your brand. Covering from the tone of voice to the visual presentation all implementation aspects, specifications, attributes and elements you can think of.Read more…

  • Small Business Owners: Graphic Design Gaffes That You Want to Avoid Like the Plague

    By: Jeremy Tuber
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    When looking at a web site, business card, brochure, or logo, have you ever thought; “I really like the way that looks”, but you didn’t know why you liked it? You probably said, “There’s just something about it”. Well, that, “something about it” is what separates mediocre designers from experienced, talented ones – the talented ones know what that something is.Read more…

  • Creating Brand Awareness through Effective Brand Names & Symbols

    By: Verena Veneeva
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    There is no disagreement that effective branding through ‘use of a name, term, symbol or design, or a combination of these’ (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of ‘Brand Name’, that is, a word, letter or a group of words such as AOL, Intel Pentium III etc to project their companies. Sometimes such words, symbols or marks are legally registered and copy righted to a single company known as trademarks ( for product oriented companies) and service marks ( for service offering companies) (Perreault & McCarthy, 2000).Read more…

  • It's A Lot Like Spinach Stuck Between Your Teeth – How Can You Tell You Need Marketing & Design Help

    By: Jeremy Tuber
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    Having a bad marketing strategy or business image is a lot like a piece of spinach wedged in your teeth, a bad-comb over or leaving your fly open – everyone sees it, it looks bad, but no one will tell you to your face. It’s tough to know when you look good and when you need a little help. Your business image is no different.Read more…

  • The Name Game: Part 1

    By: Mike Myatt
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    The disciplines of branding and corporate identity have long been personal passions of mine and nothing within this genre holds greater fascination for me than the practice of corporate naming. This article is the first in a three part series and will discuss whether corporate naming should be handled as an internal initiative or whether it should be outsourced to a professional naming firm.Done well, corporate naming can be one of the most powerful assets in a company’s branding arsenal.Read more…

  • How to Create a Perennial Brand

    By: Jo Ann Joy
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    Not many businesses can expect to create a perennial brand like Coca-Cola, but they can learn from Coca-Cola to try to create a rock-solid, lasting, recognizable brand. Why do some brands last for decades and continue to be strong? First, they must build credibility, recognition, track record, reliability, consistency, and they must be memorable.Read more…

  • Developing Your School Brand

    By: Colin Ong TS
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    A school brand can start off as an intangible positive image that attracts the public to enrol their children there. An example is the perceived high teaching standards or an impressive list of sporting achievements. Many school administrators do not take a structured approach in developing the school brand and assume that through word of mouth, the school brand will prevail.Read more…

  • Marketing 202; Increasing Brand Awareness While Getting Immediate Response

    By: Lance Winslow
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    Many marketing and account executives who sell advertising will ask the question do you want to increase your brand awareness or do you want direct response from the potential customer to come and buy from you tomorrow. Many of these account executives and advertising salespeople separate the two different goals.Yet if you are in business you know you need the most efficient marketing message to send out to your target market and potential customers to get them in the door, but at the same time you need to build brand awareness and you were very much aware about to.Read more…

Most Recent Articles in Branding category

  • Why Do Popular Brands Loose Their Luster? - By: Gurpiyar Singh
    It takes a long time to build the brand image of a product. Whether an image, once build will last forever in the minds of the consumer or not, one cannot be sure. A famous product can become unpopular after sometime. Brands which have been quite successful for long, loose their luster for a variety of reasons such as loss of relevance, hackneyed imagery, and better positioning by competing brands. In such situations, brands can revitalize themselves through suitable measures such as going back to basics, developing a new brand association or by adding new elements.
  • Basics of Product Creation for Starters - By: Subhash Sharma
    Successful production creation is not easy. However, there are a few things that will improve your chances of success. The following tips are key elements in the successful creation of any product line. Incorporating them into your plans is sure to guarantee results with which you will be most pleased.
  • How a logo can set you apart from your competition - By: Giana Scimo
    These days, every time you turn around it seems as though another business is being started and another company is being born. For this reason, it is becoming more and more important to distinguish your business from the competition and strive for uniqueness. In order to do this, you should start with a custom logo design.
  • What is branding and how it affects your business? - By: Giana Scimo
    The difference between good branding and bad branding often will determine the success of your company. According to the American Marketing Association (AMA), branding is a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers, and to differentiate them from those of other sellers." Hence, you can understand how it would be a wise decision for a business to spend quality time and effort when branding its company.
  • Tips On Online Branding - By: Naman Jain
    Online branding enhances the online presence of a business. Since, every body nowadays prefers shopping online, having yourself promoted online becomes a prerequisite.
  • Expanding Your Brand - By: Kaye Marks
    The brand expansion can be just the thing you need to boost up your sales and your company image, but then, it can also be a landmine waiting to be struck if you don't know how to properly handle it.
  • Business Success Stories: Building A Formidable Brand - By: Nazeer Daud
    Developing a cool business brand isn't as easy as you would think. You can throw money at some problems, and they'll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that'll stick.
  • Creating Your Brand - By: Janice Jenkins
    You should pat yourself on the back. After much work you have identified the ideal product geared to a previously ignored niche market. That is not an easy accomplishment. Now that you have devised and perfected your product the time has come for relaxation, right? Wrong. You are now entering the most critical phase of your product’s life cycle. Initial branding and associated marketing efforts are crucial to setting your brand off on the right foot. Many times, poor branding at the onset can forever taint sales thus negating all the hard work that went into product creation.
  • The Branding Trap - By: Aus Mark
    Just another swish logo and fancy website? Corporate branding requires more than what the eye can see. Consumers will no longer be taken in by just a good-looking design.
  • Suppliers of Printed Promotional Products - By: Gareth Parkin
    Both the virtual as well as the tangible outlet for promotional products are striving hard to carve a place for themselves in this market segment. The demand for promotional items is on a higher incline.