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Information
Brand Naming - Art, Skill, and Luck!
A great name is like extra octane in a brand. A bad, boring or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity and potency.Read more…Consider Branding
A brand sets you apart from your competition. Your brand can send multiple signals to people who then make judgements on you consciously and subliminally about you, your product or service. This then forms a basis of opinion.Read more…Building Business - The Old Fashion Way
In today’s global economy everyone is searching for a niche to make more money. We have become so specific about how we do business that we have forgotten how to make money the old fashion way.As a speaker and business coach I found myself stuck doing the same types of workshops and keynotes all the time.Read more…Your Business Bio Length
Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction used for a speaker about to give a high school commencement address, even though it is the same speaker presenting. But another consideration is how long your bio should be for a particular audience.Read more…Expressing Your Brand in 60 Seconds or Less!
Each week, small business owners gather in droves to the equivalent of the office water cooler – the networking event. Dressed in our most impressive garb, we make our way through the crowd anxiously preparing to answer the inevitable question, “what do you do?” While some enjoy the hunt for new connections others would rather spend an afternoon with a dentist drill than introduce themselves to someone new.Read more…Salvadore Dali Knew About Branding
Dal? was born in Spain in 1904, and he was always outlandish and controversial. His name became an icon, and his works are unique and recognizable.Read more…Are You Wanted By The Packaging Police?
I finally had to speak out. The packaging industry is under attack by the "packaging police."There have been dozen of backlash articles about it in the news recently.Read more…Market Saturation and Brand Building
Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compare themselves to you in sales calls?Read more…Hurricanes and Corporate Branding
No businessman takes joy in making money on other people's misfortune such as a devastating hurricane during the 2005 Atlantic tropical hurricane season. However, a smart business or corporate image program which specializes in branding can actually make the most of it by putting their marketing efforts toward helping the local community that was devastated or destroyed by the damage.Most corporations that help people and those companies who help the community in their time of need are not often forgotten.Read more…Packaging Experiences – Part II: The Application
In Part I we discussed the five (5) core components a brand could have in order to create a richer “brand experience” for the consumer. Remember you do not need all five, but the more components you can build upon, the greater the opportunity to create something memorable.After you have assessed your brand you can begin to determine the overall personality and direction the brand can grow.Read more…Unraveling the Hidden Truths Behind a Graphic Designer's Portfolio - What They Don't Tell You
Before you give a nickel to a designer you want to make sure you’ve thoroughly gone through her/his creative portfolio. Make sure that you’re impressed in what you see, if you’re not move on. If you see average design and quality, expect the same if you hire them for your project.Read more…How to Brand a Small Business
Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination. Sure you can brand a small business, heck I did and within a 8-year period I took my well-branded small business and turned it into a much larger business in 23-states, 4-countries, 450 cities and 110 major markets, it can be done.Many marketing consultants and gurus say that marketing brand for small business cannot be done.Read more…The Importance of Image in Business Communications
As a parent, I try to teach my children to look beyond people’s appearances, and not to judge others based on if they’re wearing the latest fashions, or if their appearance is not as aesthetically pleasing as others. We live in a world where we are bombarded by messages that material things matter. While we may aim to teach our children to look beyond the first impression to what the person is like underneath, we do not get the same opportunity in the business world.Read more…Effective Professional Branding – The Transition From What You Know to Who You Are
"Building professional branding which communicates that you are x with y years of experience in industry Z and that you know to do A,B,C.D and have knowledge in E ,F , G is boring and won’t bring you career and business success".Building professional branding is essential for one’s career and business success.Read more…Branding a New Service in an Existing Small Business; Case Study
If you run a small business and you have a community following of sorts you have to be careful not to dilute your message by over marketing peripheral services. Yet at the same time if your existing customers desire a similar service, which you can offer and make a good profit at well then you might be considered a fool for not offering it right? Assuming of course you have the employees to do it and can manage it without too much additional upfront capital or training costs.Read more…Improve Your Staffing Agencies Brand Identity
Lets take a look at what exactly is branding within the medical staffing Industry. Branding is a vital source of establishing a connection between your company and the target market. The image you portray is what will be implanted in the minds of the clients.Read more…Re-Evaluating Your Brand Will Heighten ROI and Marketplace Performance
Marketers charged with achieving return on investment and marketplace performance in today's competitive landscape know that powerful, relevant brands make the difference between success and failure. Keeping brands up-to-date requires constant vigilance because quick fixes to tactical elements rarely offer long term rewards that lasting brands provide.The power of observation can reveal volumes about the relevance of your brand today.Read more…Business Branding for Personal Service Type Companies
Business branding for personal service type companies is not as simple as for other types of companies. If you look to slick and corporate you will actually lose customers and potential customer. Instead you must concentrate on the friendly atmosphere and you'll need to create a logo little, which conveys this message.Read more…How To Build A Brand Strategy To Steal Market Share
Military metaphors work well for the field of marketing and advertising, and with great deference to the more serious conflict in Iran, we will look to both Napoleon and Sun Tzu for our foundation forstealing market share.Market leaders were generally on a deliberate track to build category. In many ways, this is not as true today as it was in the past.Read more…Accentuating Your Business Building
If you own or lease a business building and you want to get more traffic and attract people to see your signage it is important to accentuate your business building if at all possible. If you lease a building you may have to look in the lease to see that there are no restrictions on your signage.Sometimes a signage with a logo around it or at the start of the business sign can accentuate your business building.Read more…
Most Recent Articles in Branding category
- Why Do Popular Brands Loose Their Luster? - By: Gurpiyar Singh
It takes a long time to build the brand image of a product. Whether an image, once build will last forever in the minds of the consumer or not, one cannot be sure. A famous product can become unpopular after sometime. Brands which have been quite successful for long, loose their luster for a variety of reasons such as loss of relevance, hackneyed imagery, and better positioning by competing brands. In such situations, brands can revitalize themselves through suitable measures such as going back to basics, developing a new brand association or by adding new elements. - Basics of Product Creation for Starters - By: Subhash Sharma
Successful production creation is not easy. However, there are a few things that will improve your chances of success. The following tips are key elements in the successful creation of any product line. Incorporating them into your plans is sure to guarantee results with which you will be most pleased. - How a logo can set you apart from your competition - By: Giana Scimo
These days, every time you turn around it seems as though another business is being started and another company is being born. For this reason, it is becoming more and more important to distinguish your business from the competition and strive for uniqueness. In order to do this, you should start with a custom logo design. - What is branding and how it affects your business? - By: Giana Scimo
The difference between good branding and bad branding often will determine the success of your company. According to the American Marketing Association (AMA), branding is a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers, and to differentiate them from those of other sellers." Hence, you can understand how it would be a wise decision for a business to spend quality time and effort when branding its company. - Tips On Online Branding - By: Naman Jain
Online branding enhances the online presence of a business. Since, every body nowadays prefers shopping online, having yourself promoted online becomes a prerequisite. - Expanding Your Brand - By: Kaye Marks
The brand expansion can be just the thing you need to boost up your sales and your company image, but then, it can also be a landmine waiting to be struck if you don't know how to properly handle it. - Business Success Stories: Building A Formidable Brand - By: Nazeer Daud
Developing a cool business brand isn't as easy as you would think. You can throw money at some problems, and they'll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that'll stick. - Creating Your Brand - By: Janice Jenkins
You should pat yourself on the back. After much work you have identified the ideal product geared to a previously ignored niche market. That is not an easy accomplishment. Now that you have devised and perfected your product the time has come for relaxation, right? Wrong. You are now entering the most critical phase of your product’s life cycle. Initial branding and associated marketing efforts are crucial to setting your brand off on the right foot. Many times, poor branding at the onset can forever taint sales thus negating all the hard work that went into product creation. - The Branding Trap - By: Aus Mark
Just another swish logo and fancy website? Corporate branding requires more than what the eye can see. Consumers will no longer be taken in by just a good-looking design. - Suppliers of Printed Promotional Products - By: Gareth Parkin
Both the virtual as well as the tangible outlet for promotional products are striving hard to carve a place for themselves in this market segment. The demand for promotional items is on a higher incline.