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Information
Do You Need a Brand?
So what exactly is a brand? We hear a lot of talk these days about branding, but what is it and why do you need one?A brand is a unified message that you send to clients and potential clients about what your business is, what you do, and what your business stands for – it’s your business identity.Read more…Try Branding Your Business By Blogging
A blog, or web log, is an online diary that people use for all kinds of reasons. Some people use them for hobby purposes – to espouse their opinions about important world events. But as a marketer, you can use a free, simple blog to help brand your business and drives targeted traffic to your product or membership domains.Read more…Spoofed? Get a Unique Logo!
The corporate identity of an organization is represented by its logo. A well-designed logo enhances the visibility of the company, which in turn generates better business returns. An effective logo design can even give the competitors a run for their money and thus in order to make their presence felt in a highly competitive market, some competitors are often tempted to adopt strategies like logo subvertising that may degrade the brand image of their competitors.Read more…India Among Top Jeanswear Market
India among top jeanswear market Jeanswear trends started in India truly in the eighties, with the establishment and the movement of brands like Avis, Wings, Flying Machine, UFO, along with international brands like FU's. With the realistic pricing and a "Good jeans for less" proposition, Newport entered into the mass psyche in the mid-nineties. The growth in the domestic jeans and casualwear market is attracting an increasing number of multinationals into the segment.Read more…How Does Your Company Name Affect the Relationship You Have With Customers?
The name has a direct relationship with what you do. For example if you are selling skis for winter and you called yourself Nor-Ski, then there would be no confusion as to what you were selling. This store does sell skis and it is their main product line.Read more…Your Business Title is an Important Marketing Tool
Everyone wants to have a business card and everyone wants to have a title. I know when I take someone's card, I look for the title. I look at the title because I want to deal with the person that makes the decisions or the person that can get me to the decision maker.Read more…Why You Need A Website Gestalt
'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. At first this seems to be an impossible task, but as you'll see it's an excellent example of how the principles of Gestalt can help marketers develop powerful marketing messages on their websites or in any other marketing venue.One of the best 'Very Short Stories' was by Canadian novelist, Margaret Atwood, "Corpse parts missing.Read more…What The Holidays Teach Us About Branding
When it comes to creating and building a brand name, most companies feel compelled to file trademarks and establish “guidelines” to protect their image. Yet some of the most well known brands in the world today are holidays – wide open to use and abuse in the public domain. Despite being public property they still retain a high degree of brand consistency.Read more…How Packaging Can Transform An Industry
Some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business from a commodity driven product into a premium product category. Not only that, it can build sales and create its own unique niche with little or no competition.Read more…Which Comes First, Branding or Marketing?
Let’s see, which came first the chicken or the egg? While the jury is still out on that old story, I recently realized that many entrepreneurs don’t clearly understand the difference between branding and marketing.I’m here to set the record straight once and for all!Read more…3-Steps to Creating Brand WOW on the Internet
The information superhighway - how I love to travel it’s winding roads on the way towards my next shoe purchase!Truth is, today the Internet is the #1 resource turned to worldwide for information. Looking for a recipe?Read more…Great Entrepreneurs Build Strong International Brand Names; Their Successors Greatly Damage Them
If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor.Read more…Photo Stamps And Small Business
It just is'nt easy to stand out from the crowd these days and when a small business is stuck in the crowd, the revenues of the business can be negatively impacted.Innovation and uniqueness are the true hallmark of a business. While most people will assume that the innovation and uniqueness need to be launched on a grand scale, the fact of the matter is that many time, small scale subtle innovations can go a long way in terms of leaving a positive impression on people who may be potential clients or customers to a business.Read more…Why Faceless Technology Requires More Contact
What does your best customer look like? Are they blond, dark haired, tall or short with a light or dark complexion? I ask this question because we often don't know what our customers look like.Read more…Momentum and Branding
I worked with a real estate company to help them increase sales and saw the “tortoise and the hare” fable come to life right before my eyes. One of the salespeople (the tortoise) was slow, not highly skilled, not a great communicator and she had a long commute to work, which cut into her flexibility. But she was steady, consistent, reliable, very enthusiastic and totally focused and committed to reaching her goals.Read more…That's My Eyeball!
I was checking out the independent films at Netflix a few minutes ago, when something startling happened.I came across a DVD cover with an oddly familiar blue eyeball staring at me.“I know that eye” I thought.Read more…Is Business Image Important?
What does your business image say? Every business has its own professional image in the marketplace. When you stop to think about your image, what would you like it to be?Read more…Marketing is Dead- Long Live the Brand
There is a new economic order. Marketing was a business function relevant to the old economic order. Even though that economic order is gone forever, most companies are still think and work according to it.Read more…Viral Marketing - Impacting Established Brands
In a rapidly changing technological landscape, some high profile brands are facing the challenging decision of whether to embrace 'viral' marketing campaigns. As there can be no assurances with each viral project, executives do not have the 'usual' facts and figures to make a well-informed and substantiated decision.By its very nature a viral project must be unlike anything that has been done before.Read more…A Quick Consumer Guide to Buying Custom Logo Products
Whether you’re a newbie to buying customized logo products for your company or other business operation, or an old pro that needs to be taught a new trick or two, you might be surprised at just how much the Internet has revolutionized the custom logo products industry.Whether you like it or not, the World Wide Web has made an amazing impact on the way business is conducted in the new millennium- and it’s here to stay. It’s brought the entire world into the living rooms of millions of people around the world.Read more…
Most Recent Articles in Branding category
- Why Do Popular Brands Loose Their Luster? - By: Gurpiyar Singh
It takes a long time to build the brand image of a product. Whether an image, once build will last forever in the minds of the consumer or not, one cannot be sure. A famous product can become unpopular after sometime. Brands which have been quite successful for long, loose their luster for a variety of reasons such as loss of relevance, hackneyed imagery, and better positioning by competing brands. In such situations, brands can revitalize themselves through suitable measures such as going back to basics, developing a new brand association or by adding new elements. - Basics of Product Creation for Starters - By: Subhash Sharma
Successful production creation is not easy. However, there are a few things that will improve your chances of success. The following tips are key elements in the successful creation of any product line. Incorporating them into your plans is sure to guarantee results with which you will be most pleased. - How a logo can set you apart from your competition - By: Giana Scimo
These days, every time you turn around it seems as though another business is being started and another company is being born. For this reason, it is becoming more and more important to distinguish your business from the competition and strive for uniqueness. In order to do this, you should start with a custom logo design. - What is branding and how it affects your business? - By: Giana Scimo
The difference between good branding and bad branding often will determine the success of your company. According to the American Marketing Association (AMA), branding is a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers, and to differentiate them from those of other sellers." Hence, you can understand how it would be a wise decision for a business to spend quality time and effort when branding its company. - Tips On Online Branding - By: Naman Jain
Online branding enhances the online presence of a business. Since, every body nowadays prefers shopping online, having yourself promoted online becomes a prerequisite. - Expanding Your Brand - By: Kaye Marks
The brand expansion can be just the thing you need to boost up your sales and your company image, but then, it can also be a landmine waiting to be struck if you don't know how to properly handle it. - Business Success Stories: Building A Formidable Brand - By: Nazeer Daud
Developing a cool business brand isn't as easy as you would think. You can throw money at some problems, and they'll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that'll stick. - Creating Your Brand - By: Janice Jenkins
You should pat yourself on the back. After much work you have identified the ideal product geared to a previously ignored niche market. That is not an easy accomplishment. Now that you have devised and perfected your product the time has come for relaxation, right? Wrong. You are now entering the most critical phase of your product’s life cycle. Initial branding and associated marketing efforts are crucial to setting your brand off on the right foot. Many times, poor branding at the onset can forever taint sales thus negating all the hard work that went into product creation. - The Branding Trap - By: Aus Mark
Just another swish logo and fancy website? Corporate branding requires more than what the eye can see. Consumers will no longer be taken in by just a good-looking design. - Suppliers of Printed Promotional Products - By: Gareth Parkin
Both the virtual as well as the tangible outlet for promotional products are striving hard to carve a place for themselves in this market segment. The demand for promotional items is on a higher incline.