Most Recent Articles in Branding category

  • Why Do Popular Brands Loose Their Luster? - By: Gurpiyar Singh
    It takes a long time to build the brand image of a product. Whether an image, once build will last forever in the minds of the consumer or not, one cannot be sure. A famous product can become unpopular after sometime. Brands which have been quite successful for long, loose their luster for a variety of reasons such as loss of relevance, hackneyed imagery, and better positioning by competing brands. In such situations, brands can revitalize themselves through suitable measures such as going back to basics, developing a new brand association or by adding new elements.
  • Basics of Product Creation for Starters - By: Subhash Sharma
    Successful production creation is not easy. However, there are a few things that will improve your chances of success. The following tips are key elements in the successful creation of any product line. Incorporating them into your plans is sure to guarantee results with which you will be most pleased.
  • How a logo can set you apart from your competition - By: Giana Scimo
    These days, every time you turn around it seems as though another business is being started and another company is being born. For this reason, it is becoming more and more important to distinguish your business from the competition and strive for uniqueness. In order to do this, you should start with a custom logo design.
  • What is branding and how it affects your business? - By: Giana Scimo
    The difference between good branding and bad branding often will determine the success of your company. According to the American Marketing Association (AMA), branding is a "name, term, sign, symbol or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers, and to differentiate them from those of other sellers." Hence, you can understand how it would be a wise decision for a business to spend quality time and effort when branding its company.
  • Tips On Online Branding - By: Naman Jain
    Online branding enhances the online presence of a business. Since, every body nowadays prefers shopping online, having yourself promoted online becomes a prerequisite.
  • Expanding Your Brand - By: Kaye Marks
    The brand expansion can be just the thing you need to boost up your sales and your company image, but then, it can also be a landmine waiting to be struck if you don't know how to properly handle it.
  • Business Success Stories: Building A Formidable Brand - By: Nazeer Daud
    Developing a cool business brand isn't as easy as you would think. You can throw money at some problems, and they'll get fixed, but branding is different. You have to think outside the box, and be innovative, if you want to build a brand that'll stick.
  • Creating Your Brand - By: Janice Jenkins
    You should pat yourself on the back. After much work you have identified the ideal product geared to a previously ignored niche market. That is not an easy accomplishment. Now that you have devised and perfected your product the time has come for relaxation, right? Wrong. You are now entering the most critical phase of your product’s life cycle. Initial branding and associated marketing efforts are crucial to setting your brand off on the right foot. Many times, poor branding at the onset can forever taint sales thus negating all the hard work that went into product creation.
  • The Branding Trap - By: Aus Mark
    Just another swish logo and fancy website? Corporate branding requires more than what the eye can see. Consumers will no longer be taken in by just a good-looking design.
  • Suppliers of Printed Promotional Products - By: Gareth Parkin
    Both the virtual as well as the tangible outlet for promotional products are striving hard to carve a place for themselves in this market segment. The demand for promotional items is on a higher incline.