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Information
Effective Business Letter Writing
Everyone that owns a small business needs proficiency in writing business letters, whether the owner of the company writes the letters or an employee writes the letters.It does not require a course at a business school to learn to write effective business letters. It does however require a basic knowledge of correct grammar and punctuation.Read more…Donation Request Letters Need Suspense To Keep Donor Attention
How would your next fundraising letter perform if Agatha Christie wrote it?“Alan,” you’re whispering, “Agatha Christie is dead.”“I know,” say I.Read more…Postcard Marketing Checklist: 5 Things to Consider Before You Mail
Your postcard-marketing program can benefit from a good checklist. Checklists keep us focused on the task at hand and help us remember all of the finer points. Doctors use them.Read more…Direct Mail Marketing Pieces for Mobile Oil Change Business
Is direct mail marketing a smart play for on-site mobile automotive services businesses? Should a small business with one, two or many mobile units advertise thru direct mail marketing? In fact this is a very good question, which over the last 27-years I have experimented with and found much success.Read more…Avoid Direct Mail Campaign Response Rates That Are Disastrously High
I once wrote a direct mail piece that generated a dreadful response rate. It was too high.My client was a brand new stadium in Canada’s capital city, Ottawa.Read more…Designing Strong Direct Mail Letters
Direct mail is one of the world's venerable advertising systems, a spin-off from the text-heavy ads that used to appear in magazines. Reduced to almost a pure science through obsessive list management and refined copywriting techniques, it remains an amazingly effective means of branding, acquisition and retention. (Look no further than Citibank, who distributes tens of billions of acquisition pieces every year.Read more…On-site Mobile Detailing Strategies for Office Complexes
You know one of the greatest things that a mobile auto detailing business can do is to hook up with a large property management company, which leases out office buildings and office complexes. Why you ask? Well, simple really you see if they allow you on the property and they have a copy of your insurance and an understanding or even a written contract then indeed you get the exclusive on the property for auto detailing services.Read more…Consumer Mailings
One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best ways to maintain return customers.Always ask a customer right before they check out if they want to be added to the consumer mailing list.Read more…Effective Direct Mail Campaigns
It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company.The first and most important concept to make sure to take care of when having a direct mail listing is to have a clear objective of what you want to accomplish with your mailing.Read more…Model for Lasting Greatness
Direct Selling is the most powerful way to distribute products and services to information-overloaded consumers in the twenty-first century.As a profession, it can either be the most exciting or a nightmarish experience. It can be the most rewarding or least rewarding journey.Read more…8 Secrets of a High-Response Order Form
A good ORDER FORM for a fundraising or a direct sales letter must have the following 8 MINIMUM components:1) A set of CHECK BOXES for alternative positive responses, followed by text that SUMMARIZES one more time the BENEFITS (both psychic and material) the donors/customers would be getting.If you are thinking “but I’ve already detailed all those features and benefits within the body of my fundraising letter (or direct sales copy). Why should I repeat it again?Read more…Good Direct Mail Sales Letters Are Like Good Salespeople
Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.Read more…Post Card Direct Mail Marketing
So you think that Snail Mail is a dinosaur? Not if you intend to reach new prospects and current clients. According to the U.Read more…Supervisory Excellence: The Way I See It
As I go through my professional career, which spans three decades, I am truly gratified and take a great deal of pride at the in roads and level of intelligence that supervisors have attained in the working world of today. These are career days for supervisors. Not only does the position prepare them for promotion, company's now see these positions as key to their on going prosperous endeavours.Read more…Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.
What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter?Would your letter be boring? Predictable?Read more…Direct Mail 03: The Message
In the previous two segments of this series we mentioned methods of contacting potential customers by classified and print ads and also the stationary used in direct mail contact including the use of postcards. In this article we give some hints on what is called copywriting or the art of selling your stuff.You will need to think about what you write in your advertising and in your print and classified ads.Read more…Direct Mail and Mail Order Techniques 01: Classified Ads and Mailing List
This is the first in a series on Direct Mail and Mail Order.In mail order, the potential customer is first contacted by classified or print ads to gain an inquiry. The prospective customer is then mailed a direct mail package to obtain the order.Read more…Direct Mail 02: The Stationary
The first article in this series focused on Direct Mail and Mail Order with emphasis on classified and print ads and on mailing lists. This segment considers the value of the stationary that you use to sell your message to potential customer.Almost everyday I get offers in the mail that to put it mildly, look like crap.Read more…Direct Mail 04: Finding a Niche Market for Your Product or Service
The key to success in marketing on the Internet is niche marketing. A niche for our purposes is a special area of demand for a product or service. Niche is pronounced neesh and nitch, the first more highly regarded in England.Read more…Abbreviated Campaigns in Regional Marketing
So often we watch businesses launch marketing campaigns and often they fail to achieve the desired results because they do not take into consideration the many aspects of the region; but this is not have to happen. In fact if businesses will concentrate on abbreviated marketing campaigns on a regional basis they may find that in a 5 to 10 city region that they can go and spend one week in each city and custom tailor their marketing program to hit the nail of the head every single time.So often what businesses do is they try to cookie cutter their marketing campaigns from one state to another and this often causes failure.Read more…
Most Recent Articles in Marketing Direct category
- Corporate Gifts and Promotional Products for Brand Awareness - By: Michiel Van Kets
Many businesses are familiar with giving corporate gifts as a strategy of building up and preserving strong business relationships the idea goes for both employees and clients. - Boom Your Business With Using Business Gifts Ideas - By: Jnet Verra
It isn't new for us that when there is an upcoming business affair, we get busy buying gifts for our managers, bosses and colleagues. There are two options on how to shop for business gifts. - The Follow Up Offer - By: Janice Jenkins
the best kind of marketing is the kind that builds on previous marketing pushes - You Do Not Create Loyal Customers Overnight - By: Lynne Saarte
why are companies trying to make loyal customers from a single advertising push? - No Convention Is Complete Without Free Items - By: Lynne Saarte
conventions provide a distinctive purpose for your company - Pardon Me? That will be $6.95! Or how to market anything with free publicity! - By: Gil Carlson
What crazy item could you market that would get you a million dollars worth of free publicity? - Avoid Cluttering Your Business Cards - By: Lynne Saarte
It seems like as time marches forward people gain more and more methods for contacting each other. Back long before I was born all anyone really had was an address. Soon phone numbers were a prominent addition to your contact information. And then fax numbers rose in importance, followed by cell phone numbers and email addresses. - Strengthen Your Bond With Your Community - By: Janice Jenkins
In a world filled with massive corporations that span across the globe, their stores in every single country, there is something appealing about the idea of a local business. - Developing and Utilizing B2B Email Lists - By: Erik Olson
Business to business marketing in today's economy can be a challenge. Finding the best method for your business may not be as easy as you may have hoped. Using direct email has become a popular trend in today's marketplace. - Building customer trust in your auctions - By: Kamal Kaushal
Whether you realize it or not you may be giving your auction visitors a reason not to buy your product or service. And it could be just the smallest of issues that will cause them to think twice about purchasing from your auction. As explained in my book "eBay Marketing Wholesale SourcePak" you must remove these obstacles from your auction sales page so your visitors will become bidders.