Information

  • Media Gets Social

    By: Harry Hoover
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    Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called.Read more…

  • Press Release - The First Step Of The Marketing Campaign

    By: Kevin Dark
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    A press release is usually a definite statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release, i.e.Read more…

  • Five Ways to Maximise Morning TV Interviews

    By: Thomas Murrell
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    Morning or breakfast TV programs are a great way to get your message across.They are usually more informative, relaxed and friendly than current affairs orientated interviews.They are often hosted by a team of two presenters - male and female.Read more…

  • Publicity: How To Capture the Attention of the Media

    By: Dave Wells
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    If your company is the publicly-traded market leader in your industry you can stop reading this because even the most mundane press release about some boring event at your company will make the major media news outlets. For the rest of you, you will have to be more creative if you want to get the media to cover your news.Publicity is just one aspect of an overall integrated marketing campaign and something that we at EMDCO.Read more…

  • Business Media Marketing: How Good is Your PR and Who Does it Reach?

    By: Adrian Pepper
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    One of my clients has decided to focus his marketing budget into fewer channels in order to get a larger response from this concentrated spend. So he asked me "Why should I continue to use my Public Relations agency? Why should I invest in PR next year?Read more…

  • 7 Key Points For An Event Planning Checklist

    By: Gary Stephenson
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    An event planning checklist is extremely important when it comes to organizing a baby shower. If you are in charge of hosting, there are many details so an event planning checklist is definitely the way to go.About six weeks before the baby shower, start planning the event and details so you the last minute is not a rush situation.Read more…

  • The Legendary Press Release Is Not Always Your Key To Publicity


    I have been thinking why when you speak about Public Relations, in one way or the other, you will start to speak of press releases too. I know it is not very amusing because it is expected that press releases always go with Public Relations. But then, many people always thought that there is one way to hit a good or say, better publicity, and that is to tandem your Public Relations with a knock out press release.Read more…

  • Why CEOs Should Trust PR


    In the corporate arena, “image” is one of the first and most important things to value. Of course, before gaining profit, the company’s image should first be well established in order to have a smooth relationship not only within the company but as well as its scope outside. Along with this establishment is a clear and vivid goal of who and what the company really is to its employees and clients.Read more…

  • Using the Business Media in Your Marketing Mix

    By: Jacquelyn Lynn
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    Positive exposure in the business media is a strong and often elusive marketing/public relations goal for most companies. At the same time, business writers are always looking for good subject matter experts to use as sources in their articles. Positioning yourself as a valuable resource to members of the business media can result in ongoing favorable publicity for you and your business.Read more…

  • How to Use a News Release

    By: Abe Cherian
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    News releases, also called press releases, are the most important selling tool of publicity. The release must capture the editor's attention, be precise and easy to read.A news release can go to just one newspaper or many publications at once.Read more…

  • The Most Overlooked Method to Get Free Publicity

    By: Abe Cherian
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    In most cases, you can use the normal media channels to get the publicity you need for your product or service. And, although you don't need to come up with schemes to get attention, they do work.Sometimes promotion departments of manufacturers' stage marathon events or contests with their products - especially with toys and games.Read more…

  • Know When to Send in Your Press Release

    By: Abe Cherian
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    Press releases should target either general interest or special interest media. Your targets should include print, broadcast, and internet media. General interest media includes your local newspaper, Time magazine, and some of your local radio and television stations.Read more…

  • PR Isn't Adapting, It's Leading

    By: Michael Levin
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    Where does Public Relations' ability to embrace new technologies and business models come from, where traditional advertising channels are struggling to hold onto their piece of the global marketing budget pie? I think the ability to adapt and jump on unorthodox approaches to generating publicity is just part of the DNA of public relations. Let me explain.Read more…

  • Free Publicity For Your Landscaping Business

    By: Angel Estrella
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    Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business. The largest expenses that a landscaping business has are advertising and the cost of equipment. The prices associated with a print advertisement can be significant, which is why a growing number of business owners are turning toward an alternative way of spreading the word about their landscaping business.Read more…

  • Why Your Press Releases May Fall into the Junk Category

    By: Lewis Green
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    I talk to lots of editors, both print and electronic, and they cry a similar refrain when it comes to press releases: "Most of what I get is junk."Speaking as a former newspaper and magazine editor, the worst part of that scenario is that once an editor receives a press release that is junk, he or she is unlikely to open future communications from that business again, unless that business is a large corporation that cannot be ignored.Since most of us don't fall into that category, I can hear the flushing sound of far-too-may public relations campaigns swirling to the bottom of the toilet because their media communications are ineffective.Read more…

  • What PR Organizations Say, What They Mean About Options Backdating

    By: Mukund Mohan
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    If you look at all the press releases from various companies on the options backdating issue and start to detect patterns, you cannot but help think they are written all by the same legal firm - they have the same boiler plate stuff, bunch of nonsense, a few technical terms and a few buzzwords. So we are attempting to clear up the mess with plain-speak.1. What they say - " The SEC has issued an informal inquiry against our options backdating practices".Read more…

  • Get Ready For PR!

    By: Paula Gardner
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    or Ten Ways to Effortlessly Become More Media Aware.1. Let’s start by making a list of all that you usually read (and you can do this as a team if there are more than one of you). Include things that you read for fun as well as business, things that you regularly read whilst sitting outside your client’s/MD’s office, and websites that you usually visit.Read more…

  • Marketing Your Small Business Online

    By: Lance Winslow
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    Many people run small businesses and are looking to sell things online, but they run into a few problems now and again you see? This is normal and to be expected as well. Recently I have found an interesting way to get free publicity and increase Internet Traffic to a website.Read more…

  • A Company's Story Must Carry Impingement Value to Obtain Widespread Publicity

    By: James Finch
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    In two previous columns, we talked about how quality management attracts Publicity, or PR. Nearly every company is constantly trying to attract the attention of the media. What brings the media to a company’s door?Read more…

  • PR Power: How To Write A Killer Press Release

    By: Amber McNaught
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    I’m what we in the business (the “business” being journalism) call a poacher turned gamekeeper – that is, a journalist turned press officer. As a reporter I spent a huge part of my day sifting through a slush pile of press releases, all sent out by eager business owners desperate to get some publicity for their latest project. As a press officer, I was the one writing the press releases and trying desperately to get them published.Read more…

Most Recent Articles in PR category

  • Why exhibit? How your business can benefit from exhibitions - By: Sue Collins
    If you are an established company with a regular flow of sales, you may think there is no reason to participate at exhibitions. But exhibiting is muchmore than a sales platform.
  • I Know What the Media Wants - By: Anthony Mora
    No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want.
  • How to Determine a Reliable Wholesale Distributor? - By: William King
    In the case of online reselling business it is important that the wholesaler is a reliable person. It is the wholesaler who actually supplies the goods and it is thus essential to make sure that this person is trust worthy and consistent in his performance. This article contains ways in which you can search for an ideal distributor online.
  • Plans to Increase Their Products & Services for the Upcoming 2008 New Year - By: Chewy Ine
    If your not familiar with the Profit Lance Course, it just might be a fine time to get on the band wagon of new internet marketing techniques to achieve a successful work at home business. Clerical as it seems, however lucrative as it results to be. The curiosity for what’s to come in 2008 is worth waiting for, after all the information and tools provided alone is invaluable and able to keep its longevity.
  • Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES - By: Ken Lizotte
    Have you ever thought about or noticed a competitor utilizing "thoughtleading" as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess.
  • Press Release Templates - By: Falco P.
    See here a template of a sample press release template. You can use it as an outline in your writing for press releasePress release template sampleContact: Contact’s name (your name) Contact’s phone number (your phone number) Contact’s email address (your email address)FOR IMMIDIATE RELEASEPut Here The Title Of Your Press Release In Bold TypeCity, State - Date – Put the first paragraph of the body of your press release here. This paragraph is very essential.
  • Introduction to Press Releases and How they Can be Used - By: Falco P.
    A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. However, there is an easy and inexpensive way to build dozens of links that many simply ignore.
  • Common Press Release Mistakes: Don't Make it a Sales Pitch - By: Falco P.
    The number one mistake that those who are new to press releases make is that they make it sound too much like a sales letter. A press release is used to promote your company or product, but making you press release a rewrite of your “Sales” page is not a good idea. A press release is written to get your business featured in a major newspaper, magazine, or web site.
  • How to Reach Diverse Audiences via the Ethnic Media - By: Nancy E. Schwartz
    The ethnic media is a critical communications conduit nonprofit communicators can’t ignore. And, at the same time, ethnic media outlets are hungry for stories relevant to the communities they serve. Many nonprofit stories fit the bill.
  • Maximizing your Nonprofit's Media Coverage - By: Nancy E. Schwartz
    Do you know what to do when your nonprofit receives negative, or just incorrect, coverage in the media? Getting the media to cover your nonprofit is only half the battle. Take the necessary steps to control the media’s message and maximize the benefits of that coverage by training and preparing your staff to handle the press.