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Information
Managers: Let's Call a Spade a Spade!
Brochures, broadcast plugs and press releases – don’t call them public relations. Call them what they really are, valuable tactical devices which public relations calls upon from time to time to move a message from here to there.Nothing more, nothing less, and certainly not public relations’ Mother strategy which (1), marshalls the resources and action planning needed to alter individual perception leading to changed behaviors among a business, non-profit,or association’s most important outside audiences.Read more…PR ETHICS: Avoiding Too Much "Yes Boss" With Clients
As a PR professional, you are there in support for your client and its company. But how much support would you be willing to give to your client? Would you be supportive of all your client’s rants?Read more…Publicity - What Every Business Needs To Know
Businesses from all over the world are always searching for ways to get more publicity. You can let thousands of people know about your service, your store, or your new products without paying a penny.Whether you want to make more sales, or get an offer on television, you can broaden the scope of your clients by free publicity.Read more…The Importance Of Newsletters In Business
Newsletters are sent for various reasons like to abreast customers of the latest happenings inside the company in terms of various product launchings, new business policies and regulations, upcoming events, news about the achievements of the company and its employees and other stuffs that might be deem interesting and helpful to the customers.Most companies hire the expertise of reputable newsletter printing companies to help them in creating noteworthy newsletters. Newsletter printing companies in a way relieves busy owners of the task of creating eloquently worded newsletters.Read more…Marketing for the Professional Practice or Small Company
If you own a small business or professional practice then you know that you need to be fully engaged in marketing your company. You also know that even with word-of-mouth advertising and customer referrals that there is something called attrition and you know if you wish to make more money and cater to the best high paying customers you need to make sure your message is getting out to your target customers.Well, is it?Read more…Media Relations: 10 Things You Must Never Say to a Reporter
1) No comment!...(abruptly) 2) Off the record…(naively) 3) I want approval before you print it…(imperiously) 4) Don’t say I told you but...(quietly) 5) He/she/it’s lying…(boldly) 6) You didn’t write that down, did you?...Read more…Connecting PR to SEO for a Complete Strategy
PR without SEO may soon mean no PR at all. A front-page story in a major newspaper might boost your ego, but a top 10 Google ranking will boost your business; if you have any doubt — read on...The Wall Street Journal is the world’s most-esteemed and widely read business publication.Read more…Invite the Media to Tell Your Story
People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, "Nineteen years of growing a successful business." You have to lay the groundwork before you can expect national media attention.Read more…Getting Word of Mouth Started: New Book PR Method
Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity.Read more…Understanding the Importance of Media Protocol
Media Protocol is knowing what to do and not to do when dealing with the media. How you react and your attitude toward them can and will ultimately affect your business and how it is portrayed to the public.Understanding Media Protocol, can also help you know how to build your business and credibility.Read more…Becoming Your Own Publicist
When big businesses develop products or services, they hire publicists to promote them. The publicists’ job is to organize a promotional camping. They provide a report or story to journalists in various forms of online and offline media.Read more…The Politics of Press Releases
Among those write them and those who read them, there's a great clamor today to eradicate press releases. The sentiments run deep, but this is the wrong solution.The real question is: Why are press releases so bad?Read more…Inside A Company's News Release, Part One
Most investors read a company’s news releases, but don’t read between the lines to understand in which direction the company is heading. Too often, a company tries to say everything in the headline and the first paragraph. Why?Read more…Inside A Company's News Release, Part Two
Energy Metals Corporation (TSX: EMC.TO) announced it would commence trading on the Toronto Stock Exchange on Thursday. EMC Chief Executive Paul Matysek’s quote spelled it out, that because of this it would be possible for “… the Company to reach a broader base of individual investors, mutual funds and institutional investors.Read more…What Are the Business Benefits of Media Evaluation?
Media evaluation is a term that many people aren’t familiar with but is a field that is incredibly important to companies who take public perceptions of their company seriously. Media Evaluation can help companies in their PR planning, setting and monitoring objectives, in allocating resources and in reporting on the effectiveness of PR campaigns. This article explains in more detail how it can help deliver real business benefits to companies and how it can be the difference between success and failure.Read more…The Big Bang Publicity Campaign
Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure are not as difficult to attain as you might think.Read more…When Size Doesn't Matter
When Size Doesn’t Matter: PR for every businessIs public relations, or PR, just for the big guys? Not really.PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower.Read more…How to Get National Media Without a Publicist
When I wrote my first book in 2001 I was clueless on how to promote it. I hired a publicist at a hefty price. Although he did a good job considering it was a non-fiction business title, after the first couple of months he moved his focus on to new projects and authors.Read more…7 Ways to Get Publicity This Summer
Now is your chance. While the marketing and public relations experts are off enjoying their hard-earned vacations, the media are left scrambling for much needed copy. Plan ahead, and give them what they're looking for!Read more…Get Noticed: How to Create a Press Kit
Most business owners try their hardest to get media attention. Why? Because getting media attention is a great opportunity to get free promotion to a large group of targeted potential customers without all the cost.Read more…
Most Recent Articles in PR category
- How to Draw Crowds at Your Next Trade Show - By: Sam A. Brown
Trade shows really are the marriage of swap meets and Las Vegas. The stakes are high-there is a huge potential of money to be made, but you've got to have the most alluring, flashy tables and slot machines with all the lights, bells, and whistles in order to cash in on the "eye appeal" that will draw customers (and perhaps suckers) to your table or booth. - Phoenix Marketing and Phoenix SEO Design Division Launched At Dataflurry - By: Joel Mclaughlin
DataFlurry Internet Solutions has now narrowed their focus on Phoenix Marketing, Phoenix SEO and Phoenix Web Design customers. DataFlurry is based out of Mesa Arizona and after performing some in depth research decided that this market is still flourishing and looking for quality marketing services. - Trade Show Display Tips That Will Have Attendees Swarming Your Booth - By: Janice Jenkins
Guidelines and tips so that people will be swarming your booth at the next trade show - Why exhibit? How your business can benefit from exhibitions - By: Sue Collins
If you are an established company with a regular flow of sales, you may think there is no reason to participate at exhibitions. But exhibiting is muchmore than a sales platform. - I Know What the Media Wants - By: Anthony Mora
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want. - How to Determine a Reliable Wholesale Distributor? - By: William King
In the case of online reselling business it is important that the wholesaler is a reliable person. It is the wholesaler who actually supplies the goods and it is thus essential to make sure that this person is trust worthy and consistent in his performance. This article contains ways in which you can search for an ideal distributor online. - Plans to Increase Their Products & Services for the Upcoming 2008 New Year - By: Chewy Ine
If your not familiar with the Profit Lance Course, it just might be a fine time to get on the band wagon of new internet marketing techniques to achieve a successful work at home business. Clerical as it seems, however lucrative as it results to be. The curiosity for what’s to come in 2008 is worth waiting for, after all the information and tools provided alone is invaluable and able to keep its longevity. - Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES - By: Ken Lizotte
Have you ever thought about or noticed a competitor utilizing "thoughtleading" as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess. - Press Release Templates - By: Falco P.
See here a template of a sample press release template. You can use it as an outline in your writing for press releasePress release template sampleContact: Contact’s name (your name) Contact’s phone number (your phone number) Contact’s email address (your email address)FOR IMMIDIATE RELEASEPut Here The Title Of Your Press Release In Bold TypeCity, State - Date – Put the first paragraph of the body of your press release here. This paragraph is very essential. - Introduction to Press Releases and How they Can be Used - By: Falco P.
A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. However, there is an easy and inexpensive way to build dozens of links that many simply ignore.