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Information
Incredibly Dumb Things Smart Business Owners Do When They Try To Get Free Publicity
There’s an unwritten "code of ethics" out there that dictates the guidelines the media expects savvy publicists to follow. Certain do’s and don’ts that keep the amateurs out of the "club". More than a few well-intentioned businessmen owners trying to lobby for free publicity have been caught in the tangled web of protocol violations.Read more…Making Up A News Story, Legally
Most businesses have their "heroes". They’re the trend-setters who lay the foundation for the rest to follow.In the publicity business, the real trend-setters are the Press Agents.Read more…Mistakes You Can't Afford To Make When You Write A Press Release
It’s a real shame. If you open most any newspaper in the country you’ll find at least one story you know really didn’t need to be there. It just isn’t that relevant or interesting.Read more…Almost Free New Product Publicity Can Work For You
You may wonder what I am talking about when I say you can get “almost free” new product publicity to work for you. By way of explanation let me site a couple of examples out of my personal experience. These are new product publicity campaigns I wrote and developed for my clients and myself.Read more…Your Expertise is Boring!
I see your lips moving, but all I hear is “Blah, blah, blah, blah, blah.” I know it’s not what you want to hear, but quite simply, if you are a speaker, author, consultant or other "expert" I see being interviewed by the news media, your expertise just isn’t very interesting. Information is a dime-a-dozen and yours is no different.Read more…The Power of PR
Savvy small business owners know the importance of saving money. There are definitely times when going cheap spells disaster (you’ve seen those Hefty commercials, haven’t you?); but this isn’t one of them.Read more…Making the Release
So, you and your business have a great product, event or “rags-to-riches” story that you’re dying to spread the word about--because you just know that once people hear the news, they’re goin to want to know more about what you have to offer. You can already hear the “cha-ching!” sound as new customers beat a path to your door.Read more…3 Mistakes You Can't Afford To Make When You Write A Press Release
You have the story of a lifetime. Editors are going to drop their jaws in amazement. You just can’t wait to get the press release on their desk.Read more…10 Ways You're Ruining Your Chances Of Getting Publicity Without Even Knowing It
There’s more than a few ways to get your name in the news. Extravagant claims, incredible altruism, unique twists on old themes. But even the best laid plans of a top notch performer can be sabotaged by any of the following 10 “no-nos” of the promoting business.Read more…Get a Competitive Marketing Edge with PR Techniques
One of the least understood, most underutilized marketing techniques in the business world is public relations. That fact represents an opportunity for small business owners and managers who are willing to devote a little time to cultivating relationships with reporters and editors in their community.Advertising is the obvious approach to self-promotion, so a lot of your competition is doing it.Read more…Choosing the Right PR Consultant
In the realm of how the public sees your business or product, perception equals reality. It is therefore of critical importance that this perception is accurate and positive, and this is where public relations steps in. It is the role of a public relations (PR) company to positively influence public perception by projecting an accurate, quality image of your company and/or product to your target market (which may include consumers and investors).Read more…How to choose a PR Agency
In business, as in all walks of life, the way you present yourself to the world is of critical importance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Equally, it is important that the service you offer reaches its target audience and doesn’t fall on deaf ears, like selling snow to the Eskimos.Read more…How to Make Great Tickets
Creating tickets and raffle tickets is easier than you might expect. There are many Ticket Printing websites and services that can help you make great tickets it is just a matter of finding the one that best fits your specific needs.Things to consider before having your tickets PrintedBefore you start looking for the best way to produce your tickets it is best to spend a few minutes and collect the information about your event.Read more…Try PR and Watch Something Interesting Happen
Try this: as a business, non-profit, public entity or association manager, plan for and create the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives. And do so by persuading your key outside audiences to your way of thinking, then move them to take actions that allow your department, group, division or subsidiary to succeed.Interestingly, what you’ve done, is combine a sound public relations strategy with effective communications tactics leading directly to the bottom line – perception altered, behavior modified, employer/client satisfied.Read more…Go Back To Basics To Get Your Story Into The Media
IN an era of increasingly complex communications – blogs, satellite, digital, podcasts – business people could be excused for wondering how it’s best to achieve coverage in the media.The methodologies may have become more multifaceted, but facts - the news - will always prevail. So the most cost-effective way is still to submit a newsworthy story about your business and let the technology look after itself.Read more…Press Release Writing Tips for PR People
A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, long, inaccurate, pointless releases are the first to hit the newsroom wastebasket or a journalist's "deleted" folder.Read more…Get the Word Out with Press Release Distribution
If you have a small business, chances are that you're struggling to establish or maintain your market niche. To grow your business to the next level, you need to get the word out to your target audience. You probably don't have the budget to place prominent print advertising, much less television and radio advertising.Read more…Getting in the News Frame
If you plan on using PR and publicity to increase your sales and expand your business, you will probably use press releases to get your story out to the media. However, many press releases that are released are never covered because the writer forgot one major point; objectivity.Journalists are trained to be objective and it is their job to exercise it at all times.Read more…Being Your Own Publicist
If you have a small business or non-profit group, you may not want to hire your own publicist or public relations firm. However, if you are thinking about being your own publicist, there are a few rules that you should follow so you can help ensure success.First, learn how to think objectively.Read more…Developing your Media Tools
When pitching your expertise to the media, the tools you present to them are of up most importance. In sales, it's often said you only have one chance to make a good impression. Why would this be different with the media?Read more…
Most Recent Articles in PR category
- How to Draw Crowds at Your Next Trade Show - By: Sam A. Brown
Trade shows really are the marriage of swap meets and Las Vegas. The stakes are high-there is a huge potential of money to be made, but you've got to have the most alluring, flashy tables and slot machines with all the lights, bells, and whistles in order to cash in on the "eye appeal" that will draw customers (and perhaps suckers) to your table or booth. - Phoenix Marketing and Phoenix SEO Design Division Launched At Dataflurry - By: Joel Mclaughlin
DataFlurry Internet Solutions has now narrowed their focus on Phoenix Marketing, Phoenix SEO and Phoenix Web Design customers. DataFlurry is based out of Mesa Arizona and after performing some in depth research decided that this market is still flourishing and looking for quality marketing services. - Trade Show Display Tips That Will Have Attendees Swarming Your Booth - By: Janice Jenkins
Guidelines and tips so that people will be swarming your booth at the next trade show - Why exhibit? How your business can benefit from exhibitions - By: Sue Collins
If you are an established company with a regular flow of sales, you may think there is no reason to participate at exhibitions. But exhibiting is muchmore than a sales platform. - I Know What the Media Wants - By: Anthony Mora
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want. - How to Determine a Reliable Wholesale Distributor? - By: William King
In the case of online reselling business it is important that the wholesaler is a reliable person. It is the wholesaler who actually supplies the goods and it is thus essential to make sure that this person is trust worthy and consistent in his performance. This article contains ways in which you can search for an ideal distributor online. - Plans to Increase Their Products & Services for the Upcoming 2008 New Year - By: Chewy Ine
If your not familiar with the Profit Lance Course, it just might be a fine time to get on the band wagon of new internet marketing techniques to achieve a successful work at home business. Clerical as it seems, however lucrative as it results to be. The curiosity for what’s to come in 2008 is worth waiting for, after all the information and tools provided alone is invaluable and able to keep its longevity. - Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES - By: Ken Lizotte
Have you ever thought about or noticed a competitor utilizing "thoughtleading" as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess. - Press Release Templates - By: Falco P.
See here a template of a sample press release template. You can use it as an outline in your writing for press releasePress release template sampleContact: Contact’s name (your name) Contact’s phone number (your phone number) Contact’s email address (your email address)FOR IMMIDIATE RELEASEPut Here The Title Of Your Press Release In Bold TypeCity, State - Date – Put the first paragraph of the body of your press release here. This paragraph is very essential. - Introduction to Press Releases and How they Can be Used - By: Falco P.
A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. However, there is an easy and inexpensive way to build dozens of links that many simply ignore.