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Information
Are You Cool With This?
Managers can be cool, right? Right! Especially business, non-profit, public entity and association managers who combine a sound public relations strategy with effective communications tactics leading directly to the bottom line --perception altered, behavior modified, employer/client /member objective achieved.Read more…11 Deadly Sins of Live TV Interviews Even Seasoned Media Professionals Makeand How to Avoid Them
1) Dress To ImpressResearch the style of the show and dress to suit - although you may look great more formally dressed than the interviewers, dressing a little more casually while maintaining your sharp grooming can be better.For example, seasonality and fashion comes and goes and if your wardrobe is like autumn, but your two hosts' clothes are dressed for the middle of summer, it is too different and not a good look or connection.2) Check Your Set Background TV set backgrounds, which are out of your control, can be distracting.Read more…The Art of Generating Free Press
Suppose you were given the task of selecting a restaurant for a special family celebration. Coincidentally, you read a single paragraph in the local newspaper about a hometown chef who had just won a statewide cooking contest. This same story appeared right next to a half-page, four-color, expensive advertisement for another local restaurant.Read more…Relationship Management: Knowing and Communicating with Your Key Publics
Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media.However, effective communications is more than just managing issues through the media.Read more…12 Tips for Using Big Checks in your Publicity/Photo Op Campaign
If you or your company are donating money to help non-profit organizations... and photo opportunities are an afterthought, you could be missing fabulous opportunities for publicity.A good-quality, unusual photo is often the first thing that attracts a reader's attention.Read more…Communications Analysis: Real-Time
You've just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?Read more…Brand Management - Beyond Marketing
In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.The Dictionary of Business and Management defines brand as: a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.Read more…There's a Reporter on Line One: 4 Failsafe Tips for Talking to Media
It’s a typical day at the office. You are doing what you usually do, which is pretty much, well, everything. Your phone rings.Read more…The Placement Crash - The Failure of PR in the Conversation World
Traditional public relations yields a common problem called “Placement Crash,” which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and leaves you with nothing.For instance, one big media hit can bring volumes of visitors to your web site -- but did the PR firm, the online communications expert or anyone in the marketing department devise a strategy to leverage that traffic and Capture the Conversation during and after peak traffic to drive sales or solidify new relationships?My guess is the answer to that question is NO.Read more…When Promoting Your Business Never Underestimate the Power of the Press
Promoting your business can be a difficult, time consuming, and expensive affair, but it need not be so. Local newspapers and magazines can be tremendously beneficial to small businesses. We all know that paid for advertisements raise awareness of your business.Read more…The Magic Of News Releases: Free Publicity To Build Your Business
The easiest way to gain free publicity for your business is to send out a news release. Although it seems hard to believe, the news media are waiting for your information. It's been estimated that 80 per cent of news stories originated from a press release.Read more…The Secret to Better Media Coverage for Your Nonprofit
Many of nonprofit communicators see media coverage (a.k.a.Read more…Get Your Press Release Opened And Looked At By The Media 100% Of The Time -- Guaranteed
If you want to get media publicity, and if you want a sure fire way to prevent your press release from being ignored or tossed in the garbage, then listen to this:A little while back I interviewed a true marketing genius who has sold over 500,000 special effects cookbooks (i.e. volcano cakes, etc) -- many of which have been sold as a result of using nothing but free publicity.Read more…Tips on Choosing the Best Media Spokesperson
Andy Warhol was right. Everyone will be famous for 15 seconds! You can also apply that idea to companies and organizations.Read more…PR - The Secret of Success
Human beings indulge into relationship to satisfy one or the other needs. With the growing competition this phenomenon stands true for the corporate world too. The success behind the growing popularity and trust among the people for a firm solely goes to the Public Relation team of that firm.Read more…Publicity is NOT About Press Releases!
In dealing with clients and the public regarding their perception of public relations, we are continually amazed that people time and again equivocate publicity with press releases. In other words, write a press release, send it out and - poof! - you'll magically get publicity.Read more…Picking the Right PR Partner
Finding a PR agency can be one of the toughest things you'll have to do to promote your business. The right PR agency can get you mentioned in newspapers, magazines and broadcast programs across the country. The wrong agency can be a drain on your company's resources and red ink on the bottom line.Read more…The First Great PR Man
PT Barnum (born Phineas Taylor Barnum) is best known for being a great showman who staged elaborate extravaganzas through his world-famous Ringling Brothers and Barnum and Bailey Circus, a top attraction during the latter-1800s. For many of today's PR professionals, he is also the first great PR man.Barnum first made it to the public eye in 1835 when he staged exhibits showcasing a blind and near-paralyzed African-American woman named Joice Heth whom he claimed was the nurse of George Washington and was over 160 years old.Read more…How to Prepare for a News Interview
Relax. When a reporter makes an unexpected call, you are not obliged to respond immediately. But you should always cooperate - even when your news is bad.Read more…Lessons Learned from "Talk Like A Pirate Day"
September 19 has been declared "International Talk Like A Pirate Day". How I know that? I read it on Matt Cutts' blog.Read more…
Most Recent Articles in PR category
- How to Draw Crowds at Your Next Trade Show - By: Sam A. Brown
Trade shows really are the marriage of swap meets and Las Vegas. The stakes are high-there is a huge potential of money to be made, but you've got to have the most alluring, flashy tables and slot machines with all the lights, bells, and whistles in order to cash in on the "eye appeal" that will draw customers (and perhaps suckers) to your table or booth. - Phoenix Marketing and Phoenix SEO Design Division Launched At Dataflurry - By: Joel Mclaughlin
DataFlurry Internet Solutions has now narrowed their focus on Phoenix Marketing, Phoenix SEO and Phoenix Web Design customers. DataFlurry is based out of Mesa Arizona and after performing some in depth research decided that this market is still flourishing and looking for quality marketing services. - Trade Show Display Tips That Will Have Attendees Swarming Your Booth - By: Janice Jenkins
Guidelines and tips so that people will be swarming your booth at the next trade show - Why exhibit? How your business can benefit from exhibitions - By: Sue Collins
If you are an established company with a regular flow of sales, you may think there is no reason to participate at exhibitions. But exhibiting is muchmore than a sales platform. - I Know What the Media Wants - By: Anthony Mora
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want. - How to Determine a Reliable Wholesale Distributor? - By: William King
In the case of online reselling business it is important that the wholesaler is a reliable person. It is the wholesaler who actually supplies the goods and it is thus essential to make sure that this person is trust worthy and consistent in his performance. This article contains ways in which you can search for an ideal distributor online. - Plans to Increase Their Products & Services for the Upcoming 2008 New Year - By: Chewy Ine
If your not familiar with the Profit Lance Course, it just might be a fine time to get on the band wagon of new internet marketing techniques to achieve a successful work at home business. Clerical as it seems, however lucrative as it results to be. The curiosity for what’s to come in 2008 is worth waiting for, after all the information and tools provided alone is invaluable and able to keep its longevity. - Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES - By: Ken Lizotte
Have you ever thought about or noticed a competitor utilizing "thoughtleading" as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess. - Press Release Templates - By: Falco P.
See here a template of a sample press release template. You can use it as an outline in your writing for press releasePress release template sampleContact: Contact’s name (your name) Contact’s phone number (your phone number) Contact’s email address (your email address)FOR IMMIDIATE RELEASEPut Here The Title Of Your Press Release In Bold TypeCity, State - Date – Put the first paragraph of the body of your press release here. This paragraph is very essential. - Introduction to Press Releases and How they Can be Used - By: Falco P.
A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. However, there is an easy and inexpensive way to build dozens of links that many simply ignore.