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Information
The Increasing Power Of Publicity and How It Can Benefit Your Business
The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first.” Then, silence.Read more…6 Ways You Can Get Better Media Coverage
One of my greatest rewards as a public relations consultant is seeing a client get considerable and positive media coverage. It builds lasting brand recognition and serves as a third-party validation for their organization and its products or services. It’s great for business.Read more…Creating PR by Way of Interviews
One great way to create public relations and Internet community goodwill for your online business is to do interviews of people in the industry. This does two things; first, it makes you look good being associated with other people that you are interviewing and it makes you look like you know what you are doing and you are well connected in the industry so you must be very good and even an expert in the field or industry sub sector.Additionally, it makes the other person look good and that means they are more likely to network with you in the future on industry projects and that can bring value to your business future sales.Read more…Self Aggrandizement 101; Pat Yourself on the Back in Style
If you are going to continually toot your own horn; then you need to know that there is a right way and a wrong way. Let’s say you own a business or run the marketing department of a corporation and you'd like to do a little public-relations and a little publicity for your company or yourself. Let me give you some tips on Self Aggrandizement 101; Patting Yourself on the Back in Style.Read more…How to Combine PR with SEO for Maximum Online Exposure
I'd like to share with you a strategy for combining search engine optimization with online PR.As you probably know, gaining inbound links to your website helps increase your search engine visibility. In fact, the age of a website and the number of links coming in are Google's top two criteria for ranking a site.Read more…Can't Get Media Coverage? Use Technology
From satellite radio to blogging, from podcasts to internet marketing and RSS; technology is ever more pervasive not only in our lives but also in public relations. New techniques are being used to subvert sending messages through third parties (i.e the media) and get them directly to where we want them: the public.Read more…Why PR is a Vital Part of your Online Marketing Promotion Campaign
PR is often thought to encompass just real life media such as newspapers, magazines and the web, but there’s a whole world of online PR that needs attention as part of your business growth.Why Online PR is so vitalThink about what happens when someone reads your name in a magazine or newspaper. Unless it’s a household phenomenon such as Crown paints or Paris Hilton then chances are they’ve got to now only remember your name but also the web address too.Read more…How to Stay in the Forefront of Your Customers' Minds
Have you ever noticed that people get incredibly happy whenever you unexpectedly think of them or do something for them?It doesn’t matter if it’s related to your business or personal life. Take Oprah Winfrey for example.Read more…Media Training: Interview Prep in an Era of No Privacy - 4 Steps to Avoid Becoming Media Roadkill
"Privacy?There is no privacy. Get over it!Read more…Take the Temperature Before You Launch Your PR Campaign: Are You Sizzlin' or Fizzlin'?
There is only one thing in the world worse than being talked about, and that is not being talked about." - Oscar WildeEvery growing company has a story to tell, yet not every growing company has the budget to retain a public relations firm to tell it. This article is the first of a series that will show you how to tell your own winning story without breaking the bank.Read more…The Deadly Sins of Media Relations and Why You Should Avoid Them
The most important thing to keep in mind about media relations is that business periodicals, newspapers, and broadcast media are in business to inform and serve their readers and viewers. Your task is to share timely, newsworthy, relevant, trend-worthy, and local story ideas for editorial consideration that do exactly that.In broad terms, reporters are interested in writing about:• Breaking news that will impact their readers or viewers in a meaningful way • Emerging trends and their relevance in the local marketplace • Local examples of people and companies at the leading edge of these trends • Much anticipated new products that have the potential to change the way we live, play, and do business • Perspectives that help readers better understand current issues how to deal with them • Stories that touch our pocketbooks, our hearts, our minds – or that stop us in our tracks.Read more…Top Ten Media Relations Tactics that Deliver Big Bang for the Effort with Very Few Bucks
As this year fast comes to a close, it’s time to determine your top three, high-return lead generation methods and evaluate how consistently you apply them. So often, we make single attempts at any variety of marketing or public relations tactics, only to abandon them before giving them the benefit of consistent application. Let the New Year be the year you apply focus, discipline, and consistency to the top three high-return lead generation methods in your business-building toolbox so you can reap the greatest rewards.Read more…Common Press Release Mistakes: Include your Contact Information
Contact information is by far the most important part of your press release and you need to make sure that you provide enough information so that a reader of the press release will be able to reach you. There are some news publications that will take your press release and write a news story without contacting you; however, most news sources who want to base a story off of your press releases will attempt to contact you before they write an article to get more information and their own quotes. If their request is not met in an appropriate time frame, they will go with another company.Read more…How to Capitalize on Your Nonprofit's Media Coverage
Anytime your nonprofit receives positive media attention, its simply human nature to want to share this information with target audiences via your website (and every other communications channel). But beware, in this day and age of easy access to information, including news coverage, it's all too easy to forget copyright and permissions conventions.Due to the plethora of online publications so easy to cut-and-paste, these issues are more important than ever before.Read more…Do's and Don'ts for Getting a Reporter's Attention
Nothing is more vital to your nonprofit's media success than knowing how to get a reporter's attention. So, to get an insider's perspective, I turned to Mark O'Keefe, Newhouse News Service's values and philanthropy correspondent. Mark provided these very concrete tips on how to get his attention:• Know the stories the reporter writes and make a pitch that fits with those subjects.Read more…Maximizing your Nonprofit's Media Coverage
Do you know what to do when your nonprofit receives negative, or just incorrect, coverage in the media? Getting the media to cover your nonprofit is only half the battle. Take the necessary steps to control the media’s message and maximize the benefits of that coverage by training and preparing your staff to handle the press.Read more…How to Reach Diverse Audiences via the Ethnic Media
The ethnic media is a critical communications conduit nonprofit communicators can’t ignore. And, at the same time, ethnic media outlets are hungry for stories relevant to the communities they serve. Many nonprofit stories fit the bill.Read more…Common Press Release Mistakes: Don't Make it a Sales Pitch
The number one mistake that those who are new to press releases make is that they make it sound too much like a sales letter. A press release is used to promote your company or product, but making you press release a rewrite of your “Sales” page is not a good idea. A press release is written to get your business featured in a major newspaper, magazine, or web site.Read more…Introduction to Press Releases and How they Can be Used
A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. However, there is an easy and inexpensive way to build dozens of links that many simply ignore.Read more…Press Release Templates
See here a template of a sample press release template. You can use it as an outline in your writing for press releasePress release template sampleContact: Contact’s name (your name) Contact’s phone number (your phone number) Contact’s email address (your email address)FOR IMMIDIATE RELEASEPut Here The Title Of Your Press Release In Bold TypeCity, State - Date – Put the first paragraph of the body of your press release here. This paragraph is very essential.Read more…
Most Recent Articles in PR category
- How to Draw Crowds at Your Next Trade Show - By: Sam A. Brown
Trade shows really are the marriage of swap meets and Las Vegas. The stakes are high-there is a huge potential of money to be made, but you've got to have the most alluring, flashy tables and slot machines with all the lights, bells, and whistles in order to cash in on the "eye appeal" that will draw customers (and perhaps suckers) to your table or booth. - Phoenix Marketing and Phoenix SEO Design Division Launched At Dataflurry - By: Joel Mclaughlin
DataFlurry Internet Solutions has now narrowed their focus on Phoenix Marketing, Phoenix SEO and Phoenix Web Design customers. DataFlurry is based out of Mesa Arizona and after performing some in depth research decided that this market is still flourishing and looking for quality marketing services. - Trade Show Display Tips That Will Have Attendees Swarming Your Booth - By: Janice Jenkins
Guidelines and tips so that people will be swarming your booth at the next trade show - Why exhibit? How your business can benefit from exhibitions - By: Sue Collins
If you are an established company with a regular flow of sales, you may think there is no reason to participate at exhibitions. But exhibiting is muchmore than a sales platform. - I Know What the Media Wants - By: Anthony Mora
No one knows what the media wants because what they want is constantly changing. Don't take for granted you are some kind of media maven. Remember, you're going to succeed by learning how the media thinks, not by assuming you think they know what they want. - How to Determine a Reliable Wholesale Distributor? - By: William King
In the case of online reselling business it is important that the wholesaler is a reliable person. It is the wholesaler who actually supplies the goods and it is thus essential to make sure that this person is trust worthy and consistent in his performance. This article contains ways in which you can search for an ideal distributor online. - Plans to Increase Their Products & Services for the Upcoming 2008 New Year - By: Chewy Ine
If your not familiar with the Profit Lance Course, it just might be a fine time to get on the band wagon of new internet marketing techniques to achieve a successful work at home business. Clerical as it seems, however lucrative as it results to be. The curiosity for what’s to come in 2008 is worth waiting for, after all the information and tools provided alone is invaluable and able to keep its longevity. - Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES - By: Ken Lizotte
Have you ever thought about or noticed a competitor utilizing "thoughtleading" as a business development strategy? Positioning yourself and your firm as leading-edge thinkers in your field involves publishing articles and books, speaking regularly to professional groups, getting yourself noticed by the media and surveying your target market in order to produce research data that only you possess. - Press Release Templates - By: Falco P.
See here a template of a sample press release template. You can use it as an outline in your writing for press releasePress release template sampleContact: Contact’s name (your name) Contact’s phone number (your phone number) Contact’s email address (your email address)FOR IMMIDIATE RELEASEPut Here The Title Of Your Press Release In Bold TypeCity, State - Date – Put the first paragraph of the body of your press release here. This paragraph is very essential. - Introduction to Press Releases and How they Can be Used - By: Falco P.
A major goal for many webmasters is to build many back links for SEO purposes to get their web sites ranked higher in search engines. As a result, many webmasters spend countless hours and hundreds of dollars to build links to their web site. However, there is an easy and inexpensive way to build dozens of links that many simply ignore.