• Public Relations for Rubber Industry

    By: Lance Winslow
    Rating: 

    The rubber industry has gone through a rocky reload in recent years due to tire failures. Obviously, tires are the number one product that the rubber industry makes. If you'll recall the Ford Explorers were having tip over problems and it was blamed on under inflated Firestone tires.Read more…

  • Public Relations for Big Pharma

    By: Lance Winslow
    Rating: 

    There have certainly been many scandals in the pharmaceutical industry in the last few years and some of those scandals have to do with politicians and lobbyists. This is quite upsetting to people who rely on drugs from the pharmaceutical industry to stay alive. Additionally, it calls our entire health-care system into question and hurts those who promote universal health care for our citizens.Read more…

  • Public Relations for Nurseries

    By: Lance Winslow
    Rating: 

    Nursery growers that sell to the public have a tough time marketing their businesses and they rely on word-of-mouth advertising and a little wholesale business on the side to stay in the cash flow. Public relations for nurseries is not that easy, but with the right market mix of advertising, community goodwill programs and marketing nurseries can stay in the consumer's mind; it is possible.Nurseries are usually businesses, which are not close to other types of normal businesses and therefore it is harder to market them because signage alone will not do the trick.Read more…

  • Public Relations for Big Refinery Projects

    By: Lance Winslow
    Rating: 

    Over the last few years we have seen extremely high oil prices and most of this is due to supply and demand and it is not always OPEC, which is doing it to the American citizen. Sometimes it is the fact that we lack refining capability and capacity in the United States. But how can this be you ask as oil companies are making billions in profits?Read more…

  • Public Relations for Bridge Builders

    By: Lance Winslow
    Rating: 

    Public relations for bridge builders is very important and it makes sense that all the people in the local area understand the need for such infrastructure projects. Often, bridges while they are being built cause traffic jams and upset motorists. But if the bridges are never built then the problem will get worse until there is a worst traffic jam which cannot be solved.Read more…

  • Public Relations for Tobacco Companies

    By: Lance Winslow
    Rating: 

    When it comes to tobacco companies in the United States of America we all know what they have been through with class-action lawsuits and we watch as much of the tobacco industry in the United States has been destroyed by lawyers. Of course some people who were heavy smokers are very upset about tobacco companies and the nicotine that has been put in the cigarettes to keep them from going out and enabling them to stay lit.Most people may not realize that the tobacco industry in the United States helped get the country going and without it we may not have had enough to trade with the rest the world in order to make our nation economically viable.Read more…

  • Public Relations and Considerations for Sports Shoe Companies

    By: Lance Winslow
    Rating: 

    Often shoe companies catch flak from consumer rights groups and human rights groups because they say that the shoe companies make all their products in foreign countries and use child labor or they do not pay enough living wage so the people in the area have to work countless hours just to make the shoes.This may be true for the overall shoe industry, but it is problematic from a public relations standpoint. Many times sports shoe companies pay tremendous dollars to athletes for sponsorships and if they are giving $175,000 or $150 million to a sports star and then only paying five dollars a day to have shoes made in China this can cause a serious issue because of the differences in wealth.Read more…

  • Public Relations for Iron Ore Mining

    By: Lance Winslow
    Rating: 

    In the United States we have some of the most pure iron ore on the planet and yet many of our iron ore mining facilities have closed. Some of this has been due to environmental reasons and some of this has been caused to keep other nations happy because they wish to sell their iron ore to us in the form of completed steel products.Unfortunately much of this steel that is bought from other countries is contaminated and not is pure as the iron ore is in the United States and this causes a problem when you're trying to build something that you want to be very strong.Read more…

  • Public Relations for Ongoing Education Courses

    By: Lance Winslow
    Rating: 

    Ongoing education courses are required in most industries, which have licenses or in those industries where the government supervises the industry somehow. Some of these rules, laws and regulations are put into effect to help the consumer, investor, patient or the homeowner. Each person who is in the industry must go to ongoing education classes to show that they are competent and follow the rules of the industry.Read more…

  • Public Relations for Home Schooling Groups

    By: Lance Winslow
    Rating: 

    Home schooling is not easy and most parents that do home schooling will admit to you that it is a lot tougher than I thought. It is for this reason that many parents who do home schooling get together with home schooling groups, which does make it easier.When home schooling groups get together they help all the parents do better with the home schooling.Read more…

  • Public Relations for Hollywood Movies

    By: Lance Winslow
    Rating: 

    It is amazing the amount of money that Hollywood spends promoting its movies and public-relations efforts and it seems they spend more money on public-relations and community goodwill then they actually do in advertising or marketing. Public relations, publicity stunts and getting the actors to go on talk shows very much helps the movie industry promote their flicks. But, public relations for Hollywood movies is not as easy as it looks, in fact, if it is done incorrectly it can actually hurt the movie.Read more…

  • Public Relations for Business Consulting Services

    By: Lance Winslow
    Rating: 

    If you run a business consulting service then you realize there is almost an unlimited amount of business out there, but most of it is very hard to get in your industry. This is because it is hard to convince people to hire outside consultants and some companies just won't do it. Meanwhile we also know that unless you are known in the industry think no one will seek you out for your consulting services.Read more…

  • Public Relations for Business Services

    By: Lance Winslow
    Rating: 

    Many small-businesses offer business-to-business services and they make their money on helping companies do what they cannot do in-house, but not all corporations want to outsource for business services. Therefore it can get a little tricky trying to market and advertise such a service business.It therefore makes sense to do a little public relations in the industry sub-sector that you are in.Read more…

  • Public Relations for FDIC

    By: Lance Winslow
    Rating: 

    Many people in the United States are afraid of banks and this is unfortunate because they are not saving their money or getting interest on the money that they do save. Many of the people who are of Hispanic descent do not trust banks because they have had problems in their own country with bank failures in the past.Some do not trust banks because they are not US citizens and they are afraid to put their money anywhere where they cannot control it.Read more…

  • Public Relations for Gentleman's Clubs

    By: Lance Winslow
    Rating: 

    Public relations is not easy for certain types of businesses, especially if they are on the taboo list of the general public. Let's take a look at a case study. Gentlemen's clubs or strip clubs are pretty much on the taboo list for most of the American public.Read more…

  • Public Relations for Bars

    By: Lance Winslow
    Rating: 

    Public relations for the local bar is something that they must do in order to keep their bar in business. Too often bars will sell alcohol to people who will then get into their automobiles and drive and when they do they end up causing problems in the community, getting into accidents or perhaps even killing someone.Since people know that people who drink and drive are bad news they often look at the bars for the reasons that these horrific accidents occur.Read more…

  • Public Relations for Homeless Shelters

    By: Lance Winslow
    Rating: 

    Although the homeless situation in the United States of America is under the radar and is only about 500,000 people, which is statistically lower than any other nation in the world, it still drives people crazy. Additionally we do need to do something about the homeless folks in our nation, but unfortunately homeless shelters are something that no one wants in the community.The NIMBY affect is alive and well when it comes to people who wish to put in a homeless shelter.Read more…

  • Public Relations for Hostels

    By: Lance Winslow
    Rating: 

    In most countries they are hostels for people who travel so they have a place to stay for one or two nights. Many people who visit may not have the money to stay in expensive hotel rooms. Having enjoyed the hospitality of hostels in other countries and even here in the United States, while driving my bicycle from Oregon to Mexico it seems like a wonderful idea.Read more…

  • Public Relations for Gas Stations

    By: Lance Winslow
    Rating: 

    Many businesses have trouble promoting them selves and increasing their community goodwill. Let us take a case study of a gas station; you can see how difficult it is to do good public relations in the local community if you own a gas station. People do not think of gas stations as a business but rather a place to quickly get the fuel they need and run on.Read more…

  • Public Relations for Long Distance Telephone Service

    By: Lance Winslow
    Rating: 

    There are many things that bother people and many services we pay for that we do not appreciate. Most people despise the fact that they have to pay so much money for the long-distance telephone service and it is for that reason that people are constantly switching long-distance telephone service in hopes to save the little money.Generally when they switch they do not save any more money than they would have if they had stayed.Read more…

Most Recent Articles in Public Relations category

  • Holiday Greeting Cards for Businesses - By: Mary White
    Many business owners and managers send Christmas cards to their customers, prospects, suppliers, and employees every year. When choosing a company Christmas card, it's important to select an appropriate holiday greeting card that sends the right message about your organization. The card should be professional in appearance, and should reflect the image the company strives to project throughout the year.
  • Scottsdale Arizona Web Design, Marketing, SEO, Search Optimization available at DataFlurry - By: Joel Mclaughlin
    DataFlurry now has a division of services catered to Scottsdale Marketing customers, Scottsdale Web Design customers and Scottsdale SEO Search Engine Optimization customers. The employees of DataFlurry have always had a love for Scottsdale and the classic elegance that comes with the city.
  • The Public Relations Grand Slam - By: Anthony Mora
    PR is a cumulative process, use what you can from each media placement and keep moving forward.
  • I Can't Use National Media Coverage - By: Anthony Mora
    Don't limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news.
  • I'm Not Interesting Enough to be in the Media - By: Anthony Mora
    Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way.
  • Taking time to think about what you'd like to say about your business and the shot to accompany your - By: Deryck Harlick
    A picture is worth a thousand words; make sure you are projecting the right image in your PR Photography.
  • Say It Right With Greeting Cards - By: Colleen Davis
    When you care enough to send the very best…Sounds familiar? It's the most remembered and recognized line that has been used for ages. Ever since I could remember, Hallmark has this phrase as their standard tagline.
  • Avoid These Mistakes When Doing Your Business Cards - By: Lynne Saarte
    Your business card triggers the first impression your target clients get about your business and so it's very obvious that nothing is more important than creating a splash when handing out your business cards.
  • Techniques of Persuasive Communication: Old Wisdom in a New Package - By: Philip Yaffe
    Fully considering the reader’s point of view when writing is a fundamental principle of persuasive communication. Its purpose is to bring readers into your text and hold their attention while you present your arguments. However, too often we confuse our ideas and interests for those of our audience, producing the opposite effect. A new formulation of the principle, Yaffe’s Law, provides clear, functional safeguards against going off-track en route to this laudable objective.
  • Stop Writing Press Releases. Start Writing News Releases. - By: Philip Yaffe
    Journalists hate “press releases” and love “news releases”. Although most people use these terms interchangeably, there is a significant difference. Understanding this difference can dramatically increase the publication rate of your press information. This article describes the two fundamental aspects of a news release to ensure your media success.