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Information
Public Relations for the Small Business
In my discussions with many entrepreneurs, the question inevitably arises of ''why should a story on my business in the local media matter?'' It is a valid question. Most think of dealing with the media and public relations as in the realm of big corporations and politicians.Read more…The Difference Between Publicity and Public Relations
The best, though somewhat misleading way to describe the difference between public relations and publicity is that publicity is designed to keep you in the news and public relations is designed to keep you out. Celebrities often have a publicist whose job it is to keep them in the headlines; often for celebrities, any publicity is good publicity. However, large corporations often have much larger PR divisions as opposed to publicity divisions.Read more…Reusing and Recycling Carwash Waste Wash Water for Landscaping; Public Relations
Recently a very innovative and bright business-marketing student had a brilliant idea for her marketing project. Building a filtration and reverse osmosis system to clean car wash water at a car wash and then reuse it for all the other water needs at the car wash such as landscaping, toilets and pressure washing the concrete and facilities. But the question is if someone produces such a system to do this, can they sell it and will car wash owners buy it?Read more…Public Relations: Use Its Core Strength
Do you take the core strength of public relations into account as you manage those communications tactics?Because if you don't, you're missing the sweet-spot of public relations. The communications tactics you employ must work together to create desired behavioral change in certain groups of people important to the success of your organization.Read more…10 Ways to Identify if Your Public Relations Company is Right for You
PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.Read more…Public Relations and the Internet
Although the field of public relations is quite new, it is seen to be pivotal to many companies when coordinating advertising and marketing campaigns. Public relations, which is often defined as “The art or science of establishing and promoting a favorable relationship with the public” has been increasing in popularity, especially now with the Internet being used as a tool for communication in modern society.Frequent usage of the Internet has allowed consumers to communicate and access products and services from companies more easily.Read more…Definition of Public Relations
What is Public Relations The difference between Public Relations PR and Advertising is simple, you pay for Advertising. The definition of Public Relations is 'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics.Public relations is the more difficult "free" version of advertising.Read more…Public Relations Vs Honesty
Those whose business it is to do PR have invested greatly in their craft. Those who buy PR services need them to convey to their audience what they want them to hear. The audiences who are subject to the PR strategies allow themselves to be sold or not based on the effectiveness of such campaigns.Read more…Commercial Property Management Public Relations
It is important always for property management companies to maintain a good standing in the community. This is why property management companies are always involved in civic events, service clubs and chambers of commerce. Often property management companies also operate parking structures and parking lots and are aware of the need to fill up as many parking stalls as possible for the maximum price point.Read more…Secrets to Franchising Public Relations
Public relations and brand building are indeed paramount in any business, but in franchising, it is not only important it is a matter of survival for the system. Having been in the franchise industry for more than a decade, I must say it is one of the most rewarding parts of the sector, being able to give back in a strong and meaningful way.My company The Car Wash Guys has sold franchises in 23 states and was able to build the company thru strong ties to the communities, which our franchisees they serve.Read more…Shopping Center Public Relations and Community Support
All businesses must maintain proper public relations programs to stay in good standing in the community. Retail Shopping Centers are no exception and it is paramount that they stay involved and figure out ways to create interest and support for their place in the town. One way to promote your shopping center is to allow a non-profit group to hold a car wash fundraiser on the property and to help in its promotion.Read more…Free Marketing Tip #1: Public Relations
I have spent over 20 years in the marketing industry, but most of that time my focus was in the area of paid marketing avenues like advertising and direct marketing. When I opened my own small business marketing consulting firm eight years ago, I realized that while all those paid marketing tactics were great - meaning they worked - I also realized my ability to utilize them was limited.Why?Read more…Online Public Relations Power
Public Relations DefinedPublic Relations, commonly called PR, is very simply the relationship between your business and the general public. PR is the way you serve your customer, the information you provide to them and any means you use to educate them about why they need your goods and/or services.Online PRAs a subset of public relations, online PR is simply the relationship you build between your business and the public using online resources.Read more…Public Relations' Grand Illusion
Public Relations’ Grand Illusion"Public Relations is really all about communications tactics and publicity.” Sorry, no. Whether you are a business, non-profit, government agency or association manager, PR actually is all about a high- impact action plan which does something meaningful about the behaviors of those important audiences that most affect your organization; creates the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives; and does so by persuading those key outside folks to your way of thinking by helping move them to take actions that allow your department, group, division or subsidiary to succeed.Read more…Optimized Press Releases: When Public Relations Equals PageRank
A while ago we got our brand new company domain up from PageRank of 0 to a very healthy PageRank of 5 in under two months?Yes, we know PageRank doesn’t mean much, except in terms of branding. But it does give some indication of how effective your link-building techniques are.Read more…Public Relations 101: Getting Your Message Out
Perhaps you'd like to promote your organization's event. Maybe you're trying to publicize your cause. Or maybe you're trying to get media attention for yourself or your product.Read more…Public Relations - Avoiding Disasters
In our previous article in our public relations series we discussed how to land you first job in the field of public relations. In this article we're going to briefly touch on what exactly public relations is and how complex it has become in our modern world.If you were to look up public relations in the dictionary you would find one of the following definitions.Read more…Public Relations Tips You Can Take to the Bank
There are two vehicles for having your company’s information show up in a newspaper or magazine… pay to advertise or let the press do it for you. The latter occurs as a direct result of public relations (PR) efforts - actively seeking publicity as a form of marketing communications.While each of these is valuable, a solid news story can give you with a higher ranking on the credibility ladder.Read more…Managers: You Know Your Job, but What About Public Relations?
Sure, you’re a business, non-profit, association or government agency manager specializing in activities like sales, human resources, distribution, finance, program management or any of many other operating functions.So you know what you’re doing.But what about the money you’re hopefully spending on public relations, which happens NOT to be your managerial specialty!?Read more…Public Relations for New Enterprises
Public Relations is generally an indefinite discipline and somehow quite an underestimate resource. Nowadays all organisations can benefit from good public relations and this is why business owners should be encouraged to take a good look at their market needs and the results they have without a PR expert. Behind every successful enterprise there is a PR consultant or a group of PR specialists.Read more…
Most Recent Articles in Public Relations category
- The Public Relations Grand Slam - By: Anthony Mora
PR is a cumulative process, use what you can from each media placement and keep moving forward. - I Can't Use National Media Coverage - By: Anthony Mora
Don't limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news. - I'm Not Interesting Enough to be in the Media - By: Anthony Mora
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way. - Taking time to think about what you'd like to say about your business and the shot to accompany your - By: Deryck Harlick
A picture is worth a thousand words; make sure you are projecting the right image in your PR Photography. - Say It Right With Greeting Cards - By: Colleen Davis
When you care enough to send the very best…Sounds familiar? It's the most remembered and recognized line that has been used for ages. Ever since I could remember, Hallmark has this phrase as their standard tagline. - Avoid These Mistakes When Doing Your Business Cards - By: Lynne Saarte
Your business card triggers the first impression your target clients get about your business and so it's very obvious that nothing is more important than creating a splash when handing out your business cards. - Techniques of Persuasive Communication: Old Wisdom in a New Package - By: Philip Yaffe
Fully considering the reader’s point of view when writing is a fundamental principle of persuasive communication. Its purpose is to bring readers into your text and hold their attention while you present your arguments. However, too often we confuse our ideas and interests for those of our audience, producing the opposite effect. A new formulation of the principle, Yaffe’s Law, provides clear, functional safeguards against going off-track en route to this laudable objective. - Stop Writing Press Releases. Start Writing News Releases. - By: Philip Yaffe
Journalists hate “press releases” and love “news releases”. Although most people use these terms interchangeably, there is a significant difference. Understanding this difference can dramatically increase the publication rate of your press information. This article describes the two fundamental aspects of a news release to ensure your media success. - Wholesalers in a Nutshell - Will they Deal with You? - By: William King
This article throws light on the issue of dealing successfully with wholesalers and the various types of wholesalers that exist in the industry. - How to Detect Fraudulent Wholesalers and Companies? - By: William King
This article throws light on the ever worrying issue of dealing with legitimate wholesalers and explains how various important checks can be used to detect and avoid fraudulent wholesalers and companies.