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Information
Public Relations Power: How PR Works and What PR Can Do for You
Every day, hundreds of so-called experts are quoted in the newspapers, on the radio, on news-oriented Web sites and on television. Yet advertising in these same media costs thousands of dollars. We never seem to question the budget line for advertising expenses, yet we often balk at adding a line for public relations services.Read more…The Nine Best Public Relations Tips
There are two vehicles for having your company’s information show up in a newspaper or magazine… pay to advertise or let the press do it for you. The latter occurs as a direct result of public relations (PR) efforts - actively seeking publicity as a form of marketing communications.While each of these is valuable, a solid news story can give you with a higher ranking on the credibility ladder.Read more…Managers: Don't Write Off Public Relations!
There are those among America’s managerial cadre who will write off public relations because they’ve been getting little more for their PR dollar than brochures, special events, reporter chatter and press releases.While they have a right to expect more – a LOT more, from their PR investment, truth is, they ARE getting valuable tactical devices which they can call upon from time to time to move a message from here to there.But it’s what they are NOT getting that causes unhappiness with their business, non-profit, government agency or association’s current public relations expenditure.Read more…The Free, Easy, Painless, and Simple Public Relations Tool Almost No One Uses
You’ve tried every means of publicity for your work. You’ve paid for ads, you’ve written articles for on-line directories, you’ve done everything.Or so you think.Read more…Public Relations Vs. "Consumer Generated Media" from Bloggers
With the rise of Blogs across the U.S., a new type of information dissemination has grown to mammoth proportions—consumer generated media produced by blogs.Read more…Managers: Yes, You DO Need Public Relations!
Managers: Yes, You DO Need Public RelationsWhy? Because sooner or later, virtually all business, non-profit and association managers must alter individual perception leading to changed behaviors among their most important outside audiences.And they must help persuade those external publics to their way of thinking, then move them to take actions that allow the manager’s department, group, division or subsidiary to succeed.Read more…Solving the Public Relations Puzzle
You often hear people refer to public relations or PR as something positive or negative that a company received in response to an action. “Wow, they got good PR out of that!” But, what exactly does that mean?Read more…Public Relations is More Than Just Publicity
So you’ve hung up your shingle and customers aren’t exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick.Read more…What Does the Public Relations Client REALLY Want, and Why?
It’s not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.This is especially true in public relations where clients often second-guess careful plans for achieving that end-game change by insisting on premature use of tactics like news releases, talk-show appearances and sports sponsorships.Read more…Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.If, however, as a manager you choose to view public relations as simply a collection of tactics, you might see PR success through the lens of press release pickups, successful special events, or newspaper columns mentioning your chief executive.Read more…Auto Detailing Public Relations; United Way Withholding
As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United Way depends on employees of large companies to donate 1% or 1.5% of their income through payroll withholding.Read more…Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company. While public relations is the key to maintaining a company’s image and reputation, the bulk of work in this industry is dedicated to facilitating success rather than evading disaster.Read more…How Public Relations Changes Minds
Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else – the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing something positive about the behaviors of those outside folks that MOST affect a manager’s organization.Minds end up changed when managers follow a blueprint something like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.Read more…Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. Press tours work especially well when having something physical to show a writer – a new, easily demonstrated product, for example.Read more…Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage. Taking the time to document and analyze press announcements, bylines, sourcing, thought-leadership, and overall media relations helps to focus and streamline PR campaign tactics.Read more…How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein."H.Read more…Public Relations Going O.K?
Yes?Good!Still, as a business, non-profit or association manager, if you're not getting the behavior changes you paid for, you're wasting your money.Read more…Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives.It's lost opportunity of the worst kind.Read more…Public Relations: The Fundamental Premise
It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:* talking to the media on behalf of a client.* selling a product, service or idea.Read more…Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations is all about.Read more…
Most Recent Articles in Public Relations category
- The Public Relations Grand Slam - By: Anthony Mora
PR is a cumulative process, use what you can from each media placement and keep moving forward. - I Can't Use National Media Coverage - By: Anthony Mora
Don't limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news. - I'm Not Interesting Enough to be in the Media - By: Anthony Mora
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way. - Taking time to think about what you'd like to say about your business and the shot to accompany your - By: Deryck Harlick
A picture is worth a thousand words; make sure you are projecting the right image in your PR Photography. - Say It Right With Greeting Cards - By: Colleen Davis
When you care enough to send the very best…Sounds familiar? It's the most remembered and recognized line that has been used for ages. Ever since I could remember, Hallmark has this phrase as their standard tagline. - Avoid These Mistakes When Doing Your Business Cards - By: Lynne Saarte
Your business card triggers the first impression your target clients get about your business and so it's very obvious that nothing is more important than creating a splash when handing out your business cards. - Techniques of Persuasive Communication: Old Wisdom in a New Package - By: Philip Yaffe
Fully considering the reader’s point of view when writing is a fundamental principle of persuasive communication. Its purpose is to bring readers into your text and hold their attention while you present your arguments. However, too often we confuse our ideas and interests for those of our audience, producing the opposite effect. A new formulation of the principle, Yaffe’s Law, provides clear, functional safeguards against going off-track en route to this laudable objective. - Stop Writing Press Releases. Start Writing News Releases. - By: Philip Yaffe
Journalists hate “press releases” and love “news releases”. Although most people use these terms interchangeably, there is a significant difference. Understanding this difference can dramatically increase the publication rate of your press information. This article describes the two fundamental aspects of a news release to ensure your media success. - Wholesalers in a Nutshell - Will they Deal with You? - By: William King
This article throws light on the issue of dealing successfully with wholesalers and the various types of wholesalers that exist in the industry. - How to Detect Fraudulent Wholesalers and Companies? - By: William King
This article throws light on the ever worrying issue of dealing with legitimate wholesalers and explains how various important checks can be used to detect and avoid fraudulent wholesalers and companies.