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Information
A Company That Doesn't Need Public Relations?
Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow!Read more…Are You Dissing Public Relations
If you leave a star player sitting on the bench, you could be the loser.Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.Read more…Don't Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take action based on the facts they see before them. And that can create behaviors that impact your business, sometimes negatively.Read more…Public Relations: Power Tool for the 21st Century
I address this article to businesses, associations, non-profits and public entity managers seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree on one point: I believe that deep down - and I mean DEEP down - most chief executives understand that doing something about the behaviors of their most significant external audiences can rank in importance right up there with increased sales and earnings. Whether they do anything about it or not is another question.Read more…The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.You’ll get both using this strategic approach to public relations which means your chances of achieving your organizational objectives are enhanced.Read more…Let's Blow The Lid Off Public Relations
And show it for what it is - a humdinger of a strategy machine using cutting-edge communications tactics that lead directly to program success. And all because perceptions were altered, behaviors modified and the employer/client satisfied with the end result.When everybody benefits like that, blowing the lid off public relations is not only justified, it's necessary!Read more…How to Take Advantage of Public Relations
Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those “publics” of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on your face.Good things happen like converting sales prospects into customers, convincing existing customers to stay with you, or even toning down activist rhetoric.Read more…Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.Often, however, that primary focus is limited to a communi- cations tactics debate about the relative merits of brochures versus press releases versus newsletters instead of planning how to achieve those key audience behaviors that directly support your business objectives and make the difference between success and failure.Nothing wrong with communications tactics.Read more…Public Relations: Why it Works
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.PR strives to effectively manage the perceptions and behaviors of your outside audiences with the goal of helping you achieve your organizational objectives.Read more…Public Relations Productivity
Should it be measured in “publicity by the pound,” or by how well external audience behaviors help achieve the organization’s key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.Read more…Why Public Relations Doesn't Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door.Read more…Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action those people whose behaviors affect the organization, the public relations mission is accomplished.Read more…What Is "Best Practice" Public Relations?
Why, public relations that stays true to its fundamental premise, of course.In a nutshell, “People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action those people whose behaviors affect the organization, the public relations mission is accomplished.Read more…Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. One that could increase the chances they’ll get the results they want.Read more…Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don’t get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.They’re entitled to wonder where their money went when they don’t see behaviors like membership applications or capital contributions on the rise; growing numbers of engineering firms specifying their components, prospects newly interested in their products and services, or simply more repeat purchases.Those behaviors don’t just happen.Read more…Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your success.Here is such a mission-critical tool.Read more…Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere ... in leading glossy gossip magazines, on TV and Cartwright has even posed semi-naked for a men's magazine.Read more…The Role Of Public Relations In Branding
Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies, a full-service consulting and performance improvement company, "People tend to migrate to things they can control. Even now, when an executive looks at an advertising message that's exactly what they want to create, with exactly the right positioning and so forth, they say, 'That's the message I want to send.Read more…Public Relations' 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is – or should be – do everything you can to help your organization’s public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it’s YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division.Which is why I suggest that business, non-profit and association managers embrace what I call PR’s 8 fix factors, those steps necessary to prepare their public relations operation for the battles certain to lie ahead.Read more…Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time
Public relations writing when writing press releases can be a real challenge.When writing press releases the most important part is the headline or title.This is the information the media reads first so it has to grab their attention.Read more…
Most Recent Articles in Public Relations category
- The Public Relations Grand Slam - By: Anthony Mora
PR is a cumulative process, use what you can from each media placement and keep moving forward. - I Can't Use National Media Coverage - By: Anthony Mora
Don't limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news. - I'm Not Interesting Enough to be in the Media - By: Anthony Mora
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way. - Taking time to think about what you'd like to say about your business and the shot to accompany your - By: Deryck Harlick
A picture is worth a thousand words; make sure you are projecting the right image in your PR Photography. - Say It Right With Greeting Cards - By: Colleen Davis
When you care enough to send the very best…Sounds familiar? It's the most remembered and recognized line that has been used for ages. Ever since I could remember, Hallmark has this phrase as their standard tagline. - Avoid These Mistakes When Doing Your Business Cards - By: Lynne Saarte
Your business card triggers the first impression your target clients get about your business and so it's very obvious that nothing is more important than creating a splash when handing out your business cards. - Techniques of Persuasive Communication: Old Wisdom in a New Package - By: Philip Yaffe
Fully considering the reader’s point of view when writing is a fundamental principle of persuasive communication. Its purpose is to bring readers into your text and hold their attention while you present your arguments. However, too often we confuse our ideas and interests for those of our audience, producing the opposite effect. A new formulation of the principle, Yaffe’s Law, provides clear, functional safeguards against going off-track en route to this laudable objective. - Stop Writing Press Releases. Start Writing News Releases. - By: Philip Yaffe
Journalists hate “press releases” and love “news releases”. Although most people use these terms interchangeably, there is a significant difference. Understanding this difference can dramatically increase the publication rate of your press information. This article describes the two fundamental aspects of a news release to ensure your media success. - Wholesalers in a Nutshell - Will they Deal with You? - By: William King
This article throws light on the issue of dealing successfully with wholesalers and the various types of wholesalers that exist in the industry. - How to Detect Fraudulent Wholesalers and Companies? - By: William King
This article throws light on the ever worrying issue of dealing with legitimate wholesalers and explains how various important checks can be used to detect and avoid fraudulent wholesalers and companies.