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Information
Public Relations Primer, Part II: Five "Do's"
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.When you use your knowledge of the media to package a story, you:--Know when and how to call the media--Know what to send (hint—it’s not always a press release)--Know how individual reporters like to get information--Think like a reporterWhen you use your creativity to package a story, you:--Devise timely news and angles that get the media’s attention2) Help the reporter (and help yourself).Read more…Public Relations Primer, Part I: Packaging Your Story for the Media
Imagine you’re in the breakfast cereal business. You make the best corn flakes. So do you just back a truck-load of them up to every supermarket, then wait for the customers to buy?Read more…Public Relations Primer Part III: 10 Don'ts
There are all kinds of smart moves professionals can make to raise their media visibility. Here are ten things not to do if you’re aiming to heighten your public profile.1. Don’t make the story about you.Read more…Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself typing up a forecast by a major Public Relation’s firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you talked, fax machines that could transmit information over telephone wires, microwave ovens for reducing food defrosting time from hours to minutes and other devices that have certainly come to pass. In the lifestyle area, predictions proved less valid.Read more…Public Relations - Defining Your Organization from the Inside Out
What do your customers say about your company?Would you let your major competitor control your sales strategy?Public relations is an inevitable consequence of being in business.Read more…A Guide to Optimizing Public Relations Content
This guide to “SEOing” your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you’ve probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.Read more…Public Relations: Antidote for Small Business Failure
When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy.In my view, raising money for new businesses is a skill best left to others, but smart, aggressive communications is not.Read more…Top 7 Tips for Marketing Trade Journal Public Relations Articles
When marketing industry information and articles in trade journals it makes sense to be certain that the information going into the trade journal fits the trade journal’s readership and offers new information to the industry that cannot be gotten in other places.All too often we see filler or articles in trade journals, which come from other industries. For instance perhaps you have seen an article for life insurance in a building magazine for construction.Read more…The Power Of Online Public Relations
One of the most cost-effective ways to publicize and market your business is to use the many publicity tools, methods, and opportunities that exist online. Many of these are simple and either free or low-cost public relations options. With online public relations, you’re simply taking traditional public relations and extending it to the online community.Read more…How Search Engines Have Changed Public Relations
When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to voice his or her opinion on the World Wide Web. Internet users now have the ability to present their opinions for public consumption on blogs as well as websites.Read more…Public Relations for The White House
Public Relations for the Executive Branch of the United States Government are not easy, yet they are paramount to delivering the right message to the American People. Since all politics are local and there are so many variables and interests out there the Public Relations Programs must be somewhat of an overview as not to alienate any group of citizenry or they will feel slighted and disrespected and then want revenge.Additionally the message to the American People must be carefully constructed because it can be misinterpreted by foreign media and taken out of context and use to hurt our nations by a media hit from another nation, group of nations or block of nations.Read more…Public Relations for Paris Hilton
How hard is it to run a Public Relations campaign for a major Hollywood Sex Symbol and Icon of an Era like Paris Hilton? Well it is not so easy actually, as the spin has to keep up with her own fast paced life style. Paris Hilton is a brand all to her own and she potentially has more market value than Madonna did during her reign of popularity.Read more…Public Relations for Super Models
Public relations and brand goodwill is something that Corporations live or die by. If their product stays in the minds of their potential future customers they sell lots and their quarterly profits and shareholders equity remains high. If not the competition takes their market share and they die on the vine.Read more…Public Relations for Water Conservation
The only way to get people to conserve water is to alert them of the crisis and explain it to them and then you must back it up with a really strong public relations program, which fosters goodwill in the community. Unfortunately one problem with public relations campaigns for water conservation is that as the citizens save more water the price of their water goes up.This is because the water companies have a fixed set of costs and that is divided by the amount of water used.Read more…Public Relations for State Departments of Transportation
State Department of Transportation offices need to concentrate on public relations and it should be a very big part of their job. The transportation sector such as trucking companies, railroads and bus companies rely on a seamless communication line between government transportation agencies and their companies in the private sector.Public relations for State Department of Transportation must also be careful to alert the media and the citizenry on the plans they have for the future of our roadways and highways.Read more…Public Relations for the Border Patrol
The United States Border Patrol needs a better public relations policy and the American people need to know what's going on there. We find that the borders between the United States and Mexico still leak and people are still coming over here as illegal aliens. If the Border Patrol cannot police our own borders how are they going to stop international terrorist from coming over the border?Read more…Public Relations for the FBI
After all the screw ups we have seen at the Federal Bureau of Investigation we know that they need some pretty good public relations right about now. It seems that during the 911 hijacking and attack we later learned that the FBI knew that international terrorists were learning how to fly airplanes but they did not want to learn how to land. Recently we see that the Federal Bureau of Investigation is now hiring people who smoke pot.Read more…Public Relations for Vacation Resorts
Often vacation resorts are put on islands where the people living there are relatively poor and it is kind of an invasion of the modern world onto their world. Nevertheless a vacation resort can bring lots of money to the island and increase the wealth of those that live there. In doing so this means a greater quality of life and a higher standard of living.Read more…Public Relations for State Parks
Many State Parks in the United States do an excellent job of public relations and give out important information to tourists and tourist’s centers. Most are involved heavily with the local Chamber of Commerce and Economic Development Association. This is because by working with these groups they can alert more people of the State Park and its beauty, trails and sights and increase tourism, which is wonderful for local businesses and that means more jobs in the area and more monetary flows into the communities.Read more…Public Relations for the Pope
The Catholic Pope is starting to make a lot of sense and it has angered some in the Islamic World who are upset. They are now calling for his death, not his resignation. Indeed in doing this it seems they are proving him right about his historical account of Islam.Read more…
Most Recent Articles in Public Relations category
- Holiday Greeting Cards for Businesses - By: Mary White
Many business owners and managers send Christmas cards to their customers, prospects, suppliers, and employees every year. When choosing a company Christmas card, it's important to select an appropriate holiday greeting card that sends the right message about your organization. The card should be professional in appearance, and should reflect the image the company strives to project throughout the year. - Scottsdale Arizona Web Design, Marketing, SEO, Search Optimization available at DataFlurry - By: Joel Mclaughlin
DataFlurry now has a division of services catered to Scottsdale Marketing customers, Scottsdale Web Design customers and Scottsdale SEO Search Engine Optimization customers. The employees of DataFlurry have always had a love for Scottsdale and the classic elegance that comes with the city. - The Public Relations Grand Slam - By: Anthony Mora
PR is a cumulative process, use what you can from each media placement and keep moving forward. - I Can't Use National Media Coverage - By: Anthony Mora
Don't limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news. - I'm Not Interesting Enough to be in the Media - By: Anthony Mora
Think of your business as a separate entity that deserves respect and caring. Remember, you are the only you around. No one does what you do quite like you do it. Whether you know it, or even want to believe it, you're an original, you're unique. So start viewing yourself that way. - Taking time to think about what you'd like to say about your business and the shot to accompany your - By: Deryck Harlick
A picture is worth a thousand words; make sure you are projecting the right image in your PR Photography. - Say It Right With Greeting Cards - By: Colleen Davis
When you care enough to send the very best…Sounds familiar? It's the most remembered and recognized line that has been used for ages. Ever since I could remember, Hallmark has this phrase as their standard tagline. - Avoid These Mistakes When Doing Your Business Cards - By: Lynne Saarte
Your business card triggers the first impression your target clients get about your business and so it's very obvious that nothing is more important than creating a splash when handing out your business cards. - Techniques of Persuasive Communication: Old Wisdom in a New Package - By: Philip Yaffe
Fully considering the reader’s point of view when writing is a fundamental principle of persuasive communication. Its purpose is to bring readers into your text and hold their attention while you present your arguments. However, too often we confuse our ideas and interests for those of our audience, producing the opposite effect. A new formulation of the principle, Yaffe’s Law, provides clear, functional safeguards against going off-track en route to this laudable objective. - Stop Writing Press Releases. Start Writing News Releases. - By: Philip Yaffe
Journalists hate “press releases” and love “news releases”. Although most people use these terms interchangeably, there is a significant difference. Understanding this difference can dramatically increase the publication rate of your press information. This article describes the two fundamental aspects of a news release to ensure your media success.