• Public Relations for Local Community Banks

    By: Lance Winslow
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    Local Community Banks must support the community that supports them and remain a strong partner in economic redevelopment and down town revitalization, as well as help up and coming entrepreneurs and business people. If the bank can do this then they are well on their way to becoming successful in their area. To insure the community knows of all this hard work, community support and financial building monies it pays to alert them and the media in a well thought out public relations campaign.Read more…

  • Public Relations for General Aviation FBOs

    By: Lance Winslow
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    They say general aviation is a really tough place to make money and a really easy place to spend all your money, as owners of fixed based operations or FBOs often joke. But it is possible to have a successful FBO at a small or regional Airport without breaking the bank on their marketing budget or advertising budget. Public relations and airport community goodwill are in a circle part of the success of an FBO.Read more…

  • Public Relations for Co-ops

    By: Lance Winslow
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    Co-ops are becoming all the rage and they make sense for smaller rural communities who need to use this energy of all that used to be offered in their community to do the most good both locally and in trade. The most important thing for the success of a co-op is proper publicity, community goodwill and an ongoing public relations program.What kinds of public relations can co-ops do to promote themselves?Read more…

  • Public Relations for a Dog Grooming Company Considered

    By: Lance Winslow
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    What type of public relations can dog groomers do? It seems that all businesses large and small must be one with the communities and consumers, which support them right? Indeed, yet some businesses are much easier to promote such community goodwill due to their industry sub-sectors.Read more…

  • Public Relations and Co-Generation Considered

    By: Lance Winslow
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    One of the smartest things that a corporation, which uses lots of energy can do is find a way to develop its own energy source and then sell what it does not use back to the grid. There are many incentives from a tax standpoint for this and it makes for some excellent public relations and community goodwill exploits if it is done correctly. Of course if the Corporation says nothing about it who will know?Read more…

  • Public Relations for Private Schools

    By: Lance Winslow
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    Public relations for private schools is very important to make sure they have proper enrollment and can attract the best teachers and professors to their schools. There is another important reason to have community goodwill programs for private schools and that is the fact that many teachers unions will figure out ways to just ruin the credibility of a private school.What kind of public relations can private schools do?Read more…

  • Public Relations for Auto Parts Stores Pays Real Rubles

    By: Lance Winslow
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    Public Relations for Auto Parts Stores is not as easy as it looks, but that does not mean that a little creativity cannot go along way. For instance there are many car clubs in your town and these folks need a place to meet and if they use your parking lot when your shop is closed and you hand out T-Shirts or even sell them for a couple of bucks to cover costs you will have half the motor heads in town promoting your business across the county.But there is so much more you can do too.Read more…

  • Public Relations in Lighting Businesses

    By: Lance Winslow
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    Public relations is important in any type of business, but what types of public-relations efforts can you do if you are in a type of industry that is not known for public relations. Your customers will not recognize your efforts and your good deeds will not increase your brand name. This has been a dilemma, which has plagued many small businesses as they work to achieve their niche.Read more…

  • Public Relations and Tactical Strategies Considered

    By: Lance Winslow
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    Anytime you are considering a public relations program or a community relations strategy you need to be careful that you do not look self-serving. Instead you have to work towards the middle and develop more win/win strategies, which makes sense. In other words do things, which will be noticed, do the most good for others and bring in new business.Read more…

  • Public Relations for a Cause; Consider It

    By: Lance Winslow
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    There are many things businesses can do for public relations and community goodwill. Consider a business owner who is an athlete and likes to do athletic things. Well they can get pledges and sponsors and then perhaps do something involving athletics?Read more…

  • Public Relations for a Toy Shop

    By: Lance Winslow
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    What can a toyshop do to promote community goodwill and public relations? If they simply donate toys, eventually everyone will ask them to donate more and then they will reach a point where they just cannot give any more and they will have to say no.Saying no to community groups is problematic and yet the store cannot give away all the inventory for free.Read more…

  • Public Relations for a High Rise Apartment Complex Going In

    By: Lance Winslow
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    Public relations is very important to renting out all the units in a new high-rise apartment complex. Many of the neighbors may not like super tall buildings in the area blocking the view or casting shadows on their property at odd times during the day. It is for this reason that you must consider public relations and a community relations program.Read more…

  • Public Relations for Iran Needed

    By: Lance Winslow
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    Iran needs some public relations teams to fix up its problematic standing in the International Community. But what can Iran do now to promote goodwill after threatening to; Blow Israel off the Map and nearly starting World War III? Not to mention telling the UN to go to hell over Iran’s nuclear weapons uranium enrichment.Read more…

  • Public Relations and Reporters

    By: Scott Rupp
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    As a reporter I always get a kick out of hearing about the secrets of success used by pirates of the public relations world, all the special methods and techniques implemented by these crafty folks to get their press releases published and the story about their clients into the promised land of print or television media.What stills surprises me the most, speaking as a professional who has worked on both sides of the fence -- yes, I have a lot of experience in the land of public relations, too -- are the tactics these people use and the promises they make to their clients, offering them the moon and stars if they sign with them.Let’s face it, press coverage is golden.Read more…

  • Public Relations for Hezbollah

    By: Lance Winslow
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    Hezbollah had won the media war in Lebanon over the Jewish state by using human shields and then crying into the cameras when those human shields were blown up by Israeli Air Force Attacks; pretty smooth move some say. Although if you consider the long-term affects of these tactics they cannot work forever and therefore eventually they will be found out and become ineffective, which is what has happened now. What can Hezbollah do to promote community relations and goodwill in an all out public relations campaign?Read more…

  • Public Community Relations and Running for City Council

    By: Lance Winslow
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    Public Relations in the community is important for anyone seeking a run for a city council seat. One must have a good standing in the community and build that up prior to running for a local election. That is easy enough and yet as soon as you put your name on the ballot the gloves come off and the slander and innuendoes begin.Read more…

  • Public Relations, Endorsements and Moral Character Considered

    By: Lance Winslow
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    Public relations and goodwill of your brand often involves strategies which include endorsements from celebrities and sports heroes and in these contracts there are always clauses of moral turpitude and in these clauses often even if the claims against the person are not proven the company or corporation providing the endorsement can cancel the contract and get as far away from that person as possible.For instance OJ Simpson was never convicted but obviously Hertz Rent-a-Car did not want him running thru any more airports for their commercials any longer right? We have seen athletes and celebrities do some down right stupid things from drunk driving, throwing M-80 Fire Crackers into a crowd to literally punching someone out on camera.Read more…

  • Public Relations and Crisis Management Considered

    By: Lance Winslow
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    When is public relations most critical? Well during crisis mode of course when the client, corporation or public figure is in dire straights and becoming a media football and something must be done quick. But what can you do?Read more…

  • Public Relations Sports Endorsements Gone Bad

    By: Lance Winslow
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    Many corporations will endorse sports figures or celebrities to promote their products and services and it makes sense because so often these people are indeed looked up to by others and they will influence buying decisions, fashion and society to a large degree. But what happens when a sports endorsement goes bad? What happens when your athlete has been caught with a hooker, tested positive for steroids or committed a crime?Read more…

  • Public Relations and 180-Degree Turns

    By: Lance Winslow
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    Public Relations is a pretty unforgiving field to participate in. Even those who are often called the king of spin have problems with it occasionally, as it is hard to be right all the time in an ever changing world of public perception and mass media incited hysteria.So what do you do when something goes terribly wrong and you are in crisis mode?Read more…

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