• Public Relations for the UN Needed

    By: Lance Winslow
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    The United Nations has hit an all time low in their credibility in the past decade and they have been called everything from a Spy Organization to a meeting of the Scum of the Earth. But are all these labels fair?Worse off will history repeat if their mission to United the World in a Common Cause fails?Read more…

  • Public Relations for Hillary Clinton Discussed

    By: Lance Winslow
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    Conservatives are already calling Hillary Clinton a Communist and she has not even thrown her hat into the ring for the Democratic Party Presidential Election yet? Many others are calling her a socialist, but her own far-left party members are calling her a traitor for her stance on International Terrorism and her leanings towards the middle.What does Hillary Clinton need right now to over come all these labels, many of which are contradictory in nature?Read more…

  • Public Relations for Al Queda

    By: Lance Winslow
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    What type of public relations does an international terrorist organization need which kills innocent people? Surely if you go around killing innocent life then you need some sort of public relations campaign. For instance in Lebanon; Hezbollah claimed it would help rebuild and was giving out $100 bills.Read more…

  • Public Relations: Avoid These 5 Press Release Blunders

    By: Cory Fossum
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    A successfully placed press release can lead to an overwhelming amount of free publicity. In fact, being mentioned in an article -- or better yet, being the focus of one -- can sometimes deliver better advertising results than buying an expensive ad in the same publication. That’s because people put their advertising filters away when they read articles.Read more…

  • Public Relations for Milk Delivery Companies

    By: Lance Winslow
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    What kind of public relations campaign can a local or regional Milk delivery company do to promote themselves above and beyond the National Milk Association Campaigns?May I propose that they join a Neighborhood Mobile Business Watch Patrol? Why you are asking?Read more…

  • Public Relations Concept for Uniform Rental Companies

    By: Lance Winslow
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    No matter what type of business you run you must be one with your customer and thus you need to consider a community spirited public relations campaign and often the more unique the better the publicity value. Indeed there are some businesses, which have a tough time coming up with public relations campaigns by simple nature of their business models.In this case study let us discuss the dilemma of a Uniform Rental Company and Public Relations Concept for Uniform Rental Companies.Read more…

  • Public Relations for Towing Companies

    By: Lance Winslow
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    Sometimes Tow companies can be your best friend and get you out of a real jam. Other times a tow company hands you a bill, which makes your life hard. Or you remember them from a negative experience such as towing your car from a no parking zone or after an accident.Read more…

  • Public Relations for Mobile Dog Groomers

    By: Lance Winslow
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    Getting publicity and developing a great public relations campaign is not always so easy, especially if you are in an obscure type of business. Community good will is important indeed, but it is not so easy for all types of businesses, such as unique service companies. Let's say a Mobile Dog Groomer.Read more…

  • Public Relations for Beverage Companies

    By: Lance Winslow
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    Beverage delivery companies know that they must support the brands that they sell and the more they do the better chances of selling more product in that market. Often these companies co-op advertise with the bottling companies or product corporation in order to promote these products in the distributors market place.Public Relations is also a very big part of the game and of course they wish to be represented at ball-parks, county fairs and major events like the Rodeo, Air Show and NASCAR events too.Read more…

  • Public Relations for Carpet Cleaning Companies

    By: Lance Winslow
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    Carpet Cleaning companies need good community goodwill and public relations like any other company does, but what can they do that is unique and dissimilar to other carpet cleaning companies who give free services to non-profit groups, the YMCA and churches? Well what if they joined in a community team doing business neighborhood mobile watch program? It would be very simple, as consider the carpet cleaning company business model;CARPET CLEANING COMPANIES: There are many carpet-cleaning companies, both franchisees and independents, and all of them should be in the program.Read more…

  • Public Relations for a Local Maid Service

    By: Lance Winslow
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    Maid Service Businesses often have a ton of referral and new business coming in all the time and yet many of these companies get a bad rap because they are believed to hire illegal aliens. In fact many do and this is why people believe that they all do. But what can a Maid Service do to promote positive community goodwill?Read more…

  • Public Relations for the Ice Cream Man

    By: Lance Winslow
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    Recently during the Israeli-Hezbollah war we saw a nice Jewish Guy who was an ice cream man selling ice cream to the Israeli Troops on the Lebanon Border, now that man has a knack for business indeed. In fact he was later told to leave after he had sold out because the TV crews were showing him on the news in the middle of the war zone.Now that my friends is Public Relations and Publicity 101, but what can an ice cream man do for public relations in the United States?Read more…

  • Public Relations and Signage Companies

    By: Lance Winslow
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    Signage companies are in the advertising and marketing business as they sell their signage and install it in order to bring visibility to their customers companies and yet they are not so visible themselves if you might have noticed. So what they need to do is to participate more in a little bit of community goodwill and public relations.How so you ask?Read more…

  • Public Relations for Soil Testing Companies

    By: Lance Winslow
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    Some businesses are really hard to market and are so industry specific that it is hard to consider community goodwill programs or develop a good strategic Public Relations Campaign to help get them noticed. This is what separates the good PR teams from the rest, as they get creative and attempt to think of real ways to bring a positive image to an existing non-descript company.May I suggest that we consider participation in a neighborhood mobile watch program for such companies?Read more…

  • Public Relations Plan for Probation Personnel

    By: Lance Winslow
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    What can the county probation department do to increase a good standing in the community and dump the negative connotation, which comes with their jobs? Somehow it seems even though they help our society, they also have a bad rap themselves. But with proper Public Relations and a campaign to promote community good will perhaps they can over come this dilemma?Read more…

  • Public Relations Plan for the Lottery Board

    By: Lance Winslow
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    The State Lottery Boards work very hard to promote publicity and use the extra money made as a way to help such things as the schools thus providing good public relations and positive community goodwill in the public's eyes. And yet the lottery board due to the little money that actually makes it into the class rooms has received a little bit of a negative public perception, which is unfortunate considering it is run by our government.There are little things the Lottery Departments can do to put themselves into a better light.Read more…

  • Public Relations for the Department of Weights and Measures

    By: Lance Winslow
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    Often important government agencies have a very tough time doing public relations and they get little respect from the public for all they do in a much needed service in our society and civilization. Lets take the Department of Weights and Measures, what kinds of Public Relations or community goodwill programs could you possibly do for the Department of Weights and Measures?Well believe it or not there are many things you could do for instance you could have them join a neighborhood mobile watch patrol and become the eyes and ears for the local police departments as they drive around all day in their normal course of activities.Read more…

  • Public Relations for Garage Door Companies

    By: Lance Winslow
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    Garage Door Opener Installers and Garage Door Companies are just like any other business and that means they need to do some amount of community goodwill to thrive and prosper in their markets. But what kinds of public relations campaigns can such a company do to promote themselves as good corporate citizens?Perhaps you have your thinking cap on and have thought about Habitat for Humanity and yes that is one good thing they can do along with sponsoring a Soccer or Little League Team.Read more…

  • Public Relations for Office Supply Companies

    By: Lance Winslow
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    Public Relations with the local community is very important and a very powerful method to increasing sales and profits. But certain types of companies are tough to develop public relations campaigns for. Lets take office supply companies, sure you can donate office supplies for needy children going back to school, but that will cost you money and real costs and the more you donate the more they will ask for next year too.Read more…

  • Public Relations for Snow Removal Companies

    By: Lance Winslow
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    Most companies are fairly easy to design public relations campaigns for and yet others become quite a challenge and require a little forward thinking and a bit of creativity. For instance what about a snow removal company, what kids of PR can they do? Well they can remove snow for free from Church Parking Lots, the Boys and Girls Club or a school, but some of these may actually be paying customers.Read more…

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