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Information
The New Telemarketing Part I: Why Was Anti-Telemarketing Legislation Enacted?
First in a series of articles, we’ll explore various issues and practices associated with modern ways of selling over the phone.***************************************************************Whenever we speak of telemarketing, we can’t ignore the 900-pound gorilla that is smack in the middle of the room. This critter is the sordid history of the field that resulted in restrictive legislation and formation of the Do Not Call Registry.Read more…The New Telemarketing Part II: Why Do We Need It?
Second in a series of articles, we’ll discuss various issues and practices associated with modern ways of selling over the phone.*****************************************************************The New Telemarketing™ is a set of selling practices designed to accomplish several things:(1) To sell more goods and services than its predecessor, the “traditional” style;(2) To be less offensive than its predecessor to buyers;(3) To be consistent with a customer service style of communicating;(4) To help in recruiting and retaining qualified phone representatives and managers; and(5) To repair and reform the image of telemarketers in business and consumer communities.We need new practices, because traditional telemarketing, which utilizes a command-and-control communication style is inherently offensive, inefficient, and out of date.Read more…The New Telemarketing Part III: Say Goodbye To Spraying-And-Praying!
Third in a series of articles, we’ll discuss various issues and practices associated with modern ways of selling over the phone.***************************************************************** The New Telemarketing™ is a set of selling practices designed to accomplish several things:(1) To sell more goods and services than its predecessor, the “traditional” style;(2) To be less offensive than its predecessor to buyers;(3) To be consistent with a customer service style of communicating;(4) To help in recruiting and retaining qualified phone representatives and managers; and(5) To repair and reform the image of telemarketers in business and consumer communities. ****************************************************************One of the main problems with traditional telemarketing is that it is designed as a one-way communications medium.Read more…The New Telemarketing Part IV: Establishing Interest With Credibility Statements
Fourth in a series of articles, we’ll various issues and practices associated with modern ways of selling over the phone.***************************************************************** The New Telemarketing™ is a set of selling practices designed to accomplish several things:(1) To sell more goods and services than its predecessor, the “traditional” style;(2) To be less offensive than its predecessor to buyers;(3) To be consistent with a customer service style of communicating;(4) To help in recruiting and retaining qualified phone representatives and managers; and(5) To repair and reform the image of telemarketers in business and consumer communities. ****************************************************************One of the challenges we face in selling anything is being perceived as being credible from the beginning of our conversations.Read more…The New Telemarketing Part VI: Why Telemarketers Prefer TNT
Sixth in a series of articles, we’ll discuss various issues and practices associated with modern ways of selling over the phone.***************************************************************** The New Telemarketing™ is a set of selling practices designed to accomplish several things:(1) To sell more goods and services than its predecessor, the “traditional” style;(2) To be less offensive than its predecessor to buyers;(3) To be consistent with a customer service style of communicating;(4) To help in recruiting and retaining qualified phone representatives and managers; and(5) To repair and reform the image of telemarketers in business and consumer communities. *****************************************************************Traditional telemarketing is a burn out for most reps that don’t have the personality, drive, or physical constitution to stomach its challenges.Read more…With Less Telemarketing Aimed At Homes Are Prospects More Receptive At Work?
An emotional boiling point was reached in the anti-telemarketing hysteria that came over America about a decade ago.This spilled over into legislation providing for the establishment of the Do Not Call Registry, enabling tens of millions of people to opt-out of receiving unwanted sales calls at home.Now that this legislation has been in effect for a number of years, and there are fewer unwanted calls being made and received, are consumers becoming more receptive to cold calls received at work?Read more…Cold Calling Tips - How to Generate Sales Leads
For many of us the thought of picking up the telephone means that we suddenly become distracted by a million and one mundane things that you desperately need to do! Tidy the desk. Sort through the Inbox.Read more…Get in the 'Right State' for Cold Calling!
These tips will help to boost your telemarketing sessions and improve your cold calling results..Physiology or should it be Fizziology!- If you wear a collar and tie, loosen this off- Have plenty of water next to you when calling, as drinking cold water keeps your voice fresh and clear- Sit up straight!Read more…Every Sales Script Should Have A Built-In Confirmation
You’re just so excited!You called someone out of the blue, made him an offer, and he said yes!Does it get any better than this?Read more…5 Crucial Things To Know Before Building Your Telemarketing Unit!
Imagine planning a visit to a part of the world where diseases are rampant, but a vaccine is available, and you aren’t going to take it.This is what it is like to go into telemarketing without a thorough understanding of its challenges and dangers.I can tell you from vast experience, having built and improved countless units, that it’s a jungle in there, and to the unwary, you can easily get lost, or worse.Read more…5 Requirements For Being A STRONG Telemarketing Manager!
In graduate school, along with college teaching, I held down some part-time tele-sales jobs, enabling me to eat well, drive a sports car, and have a lot more fun than a lot of my academic peers.One telemarketing place was owned by a couple of bodybuilders.Looking at them, you just felt they were going to deter most misconduct that telemarketers would think of getting into.Read more…Having Telemarketers Aboard Will Create CULTURE SHOCK!
Recently, when planning a telemarketing unit for a wholesaler, the question came up, “How will our other employees react?”I laughed out loud.“They’ll be shocked!Read more…How to Leverage Your Expertise with Teleclasses and Teleconferences
I first became acquainted with teleclasses back in 1997 when I stumbled across the coaching community. At the time, I lived in small town in western Massachusetts, and professional development opportunities were few and far between without a drive to Albany, NY, or to Springfield or Boston, MA.With teleclasses, I thought I'd hit the personal development motherload.Read more…Should You Always Call To Confirm That Appointment Or Meeting?
It seems like a no-brainer.You set up an appointment about a week ago to see someone in his office. It is set for this afternoon, at two o’clock.Read more…Should You Sell By Using Phone Tricks?
I picked up the office line and a live human, who sounded very much like a robot, said in a machine gun tempo:“Hello I’m with XYZ Associates and this is not a sales call, it’s a survey and we’d appreciate your opinion. Who is the person who handles the bills for your SBC phone account?”You know, I know, and probably everybody knows that this is patently false.Read more…How To Make Or Break New Telemarketers In Four Hours!
If it’s up to me, I’ll interview, train, and get new telemarketers on the phones within four hours.That’s right, four hours. And about half of that time will be taking or making live calls!Read more…Beware Of Telemarketers Who Speak Too Softly!
You can save yourself a lot of time, money, and disappointment if you don’t hire people who speak softly, either when they call you about a telephone job, or when they interview.Here are some reasons the soft-spoken should be avoided:(1) Louder voices sell better over the phone. (See my article, dedicated to this topic.Read more…Telemarketing: Accessible Way Of Reaching Your Customers
It may be tiresome to deal with people from far-off places. But telemarketing resolves this altogether. Telemarketing simply refers to a process that involves all marketing related functions using telephones.Read more…Scripting Advice: Editing Is Always Easier Than Writing!
You need to write a telemarketing or customer service script, and you always find it especially challenging, so what is the best way to do it?If you’re like most, you’ll pull out a blank piece of paper or put a clean Word document on your computer screen. Then you'll freeze up.Read more…Telemarketing – Great Way to Market
The use of telephone to sell a product or service is known as telemarketing. There are many companies, which use this marketing technique to increase sales. These companies get leads and from this list they call the prospective buyer to promote the products.Read more…
Most Recent Articles in Sales Teleselling category
- Selling Products and Advertising are Very Legitimate Methods - By: Suresh Kumar
While creating an income with the internet, most people don't even consider a much more effective method for making money on the internet, which is by selling their own services. Now simple math will tell you that if you are selling DVD players and are making $5 for each one you sell, it will take 200 sales to make $1000 of profit. - Top 3 tips for choosing an Appointment Setting Telemarketing Company - By: David Regler
Are you looking for a steady flow of appointments with prospects? For many companies considering using telemarketing, appointment setting is main objective. I've lost count of the number of times I've spoken with a client and they tell me "I just need to get in front of them..." - Cold Calling is a HIGH Percentage Game! - By: Dr. Gary S. Goodman
If you go to Vegas, Atlantic City, or even Monte Carlo, it pays to find the high percentage games and to play them.Typically, Blackjack is among them, which means it returns generally more money in winnings than say, the slot machines.One of the main objections of ardent Anti-Cold Callers is that they believe cold calling is a low percentage play, that when you do it you’re phoning people with brick homes and trying to sell aluminum siding to them. - Reduce Resistance and Inspire Curiosity By Becoming A "Cold Calling Journalist" - By: D.M. Arenzon
We’ve all heard the same brush-offs from our prospects at one time or another. And you know what? It really gets old after awhile and often it can get a bit frustrating, these include responses such as:"Call me back in six months and we can talk. - I Hate Cold Calling, But, Will It Really Help My Small Business? - By: Brandt Stohr
I hate cold-calling. In fact, there are a lot of horrible pains I would suffer before cold-calling someone. And I think that many small business owners feel the way I do. - Cold Calling Can Lead To Severe Depression If Your Prospecting Efforts Are Not Diversified! - By: D.M. Arenzon
In the financial markets the key to building a successful investment portfolio is through diversification. This means that a diversified portfolio includes stocks, bonds, mutual funds and other investment vehicles. This type of "diversified approach" in the financial markets can also be applied to your prospecting efforts. - Redecorate Your Office And Increase Sales! - By: D.M. Arenzon
It’s just another day at the office, huh? The time is 8:30 in the morning, you walk into your office and the first thought that enters your mind is the following: "I feel like I was here like two minutes ago." We’ve all felt that way, no? - Why Cold Calling Detractors Don't Belong In Sales Work - By: Dr. Gary S. Goodman
I’ve had it up to here with self-appointed sales experts who pop-off with nothing but disrespect for cold-calling.They don’t know what they’re talking about and they appeal to the worst possible motivation in other salespeople: The desire to get something for nothing.Cold calling takes work, and genuine salespeople don’t mind that one bit. - Five Ways Cold Calling Beats Competing Methods - By: Dr. Gary S. Goodman
You’ve probably been a little confused by the ads and articles that say opposing things.Some tout cold calling as a great tool, while others claim it is a waste, pass?, and too difficult. - I Make Cold Calls And I'm a "Thank You Note O-Holic" - By: D.M. Arenzon
It’s important that I get my feelings out and by doing so I’m hoping that I will inspire other cold callers to do the same. Are you ready to hear what I’m about to say? Ok, here it goes....
