• Sales Training

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    Formulating sales policies is the key task in sales training. Sales policies cover a wide range of areas including which products should find a place in the product line; whether some of the existing products should be dropped; whether any new products should be added; whether product design or product quality needs to be changed; what models, types, sizes, colors and packing should be sold; how product service should be provided, and what kind of product guarantees should be given are areas where policies have to be formulated by sales management.Periodically, product line appraisals have to be made and necessary rationalizations and improvements effected.Read more…
  • Sales Contests And Incentives Can Help Motivate Your Sales Team

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    If your company's sales are lagging and you are looking for a way to boost the results of your sales team, look into creating a sales contest or sales incentive program to motivate your sales force.Awards in sales contests can be anything from gift certificates to a shopping center to a European trip, depending on your budget. Whatever the reward actually is does not matter much, as long as it's seen as a worthwhile prize by the sales reps.Read more…
  • Self-Coaching

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    Salespeople are often alone as they make sales calls. Many say they don’t get coached. Most are hungry for good feedback and would benefit greatly from it.Read more…
  • Sales Training at Car Dealerships Is the Key

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    For those who run the sales departments at automotive car dealerships they know that the more money they spend in training their sales force the more sales the dealership will accrue. Most sales training includes positive feedback and motivational speeches, team work and success training. There is an aire of competitiveness too; No one leaves this car lot without buying a car!Read more…
  • The Renegade Salesperson Can Ruin Your Company

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    All companies need sales people and those who are good in sales indeed have their pick of the best companies to work for. But beware if you run a company with a large sales force because salespeople are generally very independent folks and often step over the line if not well managed or trained. It is therefore so very important to have a robust training program to insure that your sales teams are toeing the line.Read more…
  • No Sales, No Business

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    It’s real tough to keep a business going without sales. Sales is the fuel and the engine that enables the vehicle to run.Entrepreneurs have been known to successfully create a pent-up sales demand for their product before the business is actually ready to fulfill.Read more…
  • Telling Stories

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    Paint the picture for your audience. The more you can create the setting-the sights, the sounds, the smells, the feelings-the more your audience will be drawn in. Remember, you want the experience to become their experience-something they can readily identify with.Read more…
  • Four Essential Phases of a Great Story

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    There are four phases that are absolutely essential to making your story cohesive, clear and easy to follow. The first phase involves setting and characters. Your audience needs to have some sense of where and when the story is taking place.Read more…
  • Effective Persuasion Has Lasting Impact

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    Do you want short-term temporary results or long-term permanent results? Effective persuasion has lasting impact, but it requires dedicated study and long-term commitment on the part of the persuader. The qualities listed at the base of the pyramid are the most easily and commonly used, but they achieve only temporary results.Read more…
  • Audience Please Rise

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    The art of persuading and influencing others always requires an audience, whether it's a single person, a small group of ten, or a much larger assembly of listeners. This component is constant, so it is critical to know how to adapt quickly to your audience's needs, wants, fears, and desires. Knowing how to research and read your audience will help you determine which tools or techniques will be the most effective in any given situation.Read more…
  • Fine Tuning Story Selling

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    The use of repetition can also be very effective when telling a story. Repetition creates familiarity with your ideas, which in turn builds positive association. Repetition also makes a message more memorable.Read more…
  • 10 Ways You Can Increase Your Credibility

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    It's generally harder to gain credibility nowadays than it ever has been in the past. Most consumers are fairly sophisticated and have grown cynical from all the exaggerated and unsubstantiated hype that is being thrown at them. People who feel that they have been burned in the past have developed thick skins to almost every persuasive message they are exposed to.Read more…
  • Persuasion Heartbeat

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    The power of persuasion is of extraordinary and critical importance in today's world. Nearly every human encounter includes an attempt to gain influence or to persuade others to our way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are always trying to persuade each other.Read more…
  • People Types

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    Take a look at those around you and reflect on those who have influenced your life the most. What are they doing to your dreams, your esteem and your potential? They are either being destructive or constructive to your future plans.Read more…
  • How to Increase Your Competence

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    True competence is an accurate reputation that is based on your intelligence, your expertise and your knowledge. People create perceived confidence in themselves by using certain tactics, like dressing in the appropriate uniform: a white lab coat or a suit and tie. Perceived competence is tricky.Read more…
  • How to Increase Trust

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    You can't get others to trust you unless you first trust yourself; and your message will not be convincing to others unless it's convincing to you. Whenever someone tries to influence us, in our minds we ask ourselves, "Can I trust this person? Do I believe him?Read more…
  • How Power Increases Persuasion and Influence

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    Power is intricately connected to persuasion in that it increases your ability to persuade, influence and stir action in others. Power enhances all aspects of persuasion and influence. Power will magnify your ability to hit the persuasion target and it opens the window for you to have greater persuasive capabilities and influence over your audience.Read more…
  • Sales Training Companies

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    As more and more markets became buyers' markets and the entrepreneurial problem became one of solving the shortage of customers rather than that of goods, the sales concept became the dominant idea guiding marketing. The sales concept maintains that a company cannot expect to automatically sell product to customers. It has to market its products and sales training companies play a pivotal role in this system.Read more…
  • Bike Shop Sales Training

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    Most bike shop sales people are there because they love bicycles and this indeed helps them answer all the questions that a rider might have and yet this is not the only thing that a bicycle shop sales person needs. You see, they also need good sales training and they need to listen and help the rider or shopper understand why things cost so much, the differences between types and which bike might be best for them.Giving a cyclist too many choices could lead to a NO Sale and the rider leaves to go shopping, perhaps never to return and that means lost sales.Read more…
  • A Master Salesperson is a Constant Gardener

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    Selling is just like tending a garden. As I write this, I am looking at my flower garden which is bursting with color and all the plants are healthy. However, it wasn't always this way.Read more…

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