• Close More Sales Without Gimmicks, Games, or Gimmes

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    Closing effectively is all about answering this question: "What can you do to minimize the risk to the prospect of buying your product or service?" Look at all the products out on the market that offer risk-free, money back guarantees. Do you offer guarantees, warrantees, refunds, free trials or make-ups?Read more…
  • Leaving Voice-Mail Messages That Get Returned

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    Have you been playing “phone tag?” You know the routine: you call and leave a message, the other party returns your call and leaves you a message, and on and on. By the time you actually speak with the person you were trying to reach, you’ve left two or three messages.Read more…
  • Qualifications Based Selection Is Your Competitive Advantage to Secure Professional Services Sales

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    Staying ahead of the competition as it grows more and more each day due to the discontent with corporate America and the continual downsizing through out sourcing is a constant challenge. How does a business that provides professional services from executive coaching to strategic planning differentiate itself, increase sales and outsell the competition?Recently, I discovered a possible answer to that question – Qualifications Based Selection or QBE.Read more…
  • Understanding Sales Recruitment Services

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    Undoubtedly, employees are the backbone of any business! Regardless of the size and the renown of your company, the efficiency, profitability and longevity of your business are direct proportional with the professionalism, seriousness and implication of your employees. In order to achieve and maintain a solid and prosperous business, you have to make sure that you are surrounded by loyal, trusty, dedicated and hard-working employees.Read more…
  • Increase Your Sales With Future Pacing

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    To succeed at selling your product your service you must be able to demonstrate to your prospects and customers how they will gain a special benefit or result from dealing with you. The best way to do is to employ future pacing in all of your sales strategies.Future pacing is showing your customer how his or life will be benefited and improved by buying what you sell.Read more…
  • Are Your Sales On The Up?

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    Ask Yourself Some Questions. How good is your sales letter? The old adage: "Sell the sizzle, not the steak" is as relevant now as it was in the old days of door knocking.Read more…
  • Business Sales Leads

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    When talking about business sales leads, it is important to understand the buyer, and to create a customer through this understanding. Buyer behavior studies can play a pivotal part in this regard. A lot of time and effort have been spent on this relatively new discipline.Read more…
  • Qualified Business Leads

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    When talking about qualified business leads it is necessary to deliver an offer to the consumer in such a manner that the offer fulfills the needs of the consumer. In addition, the terms and attributes of the offer should be acceptable and beneficial to the consumer and, most importantly, all the organizational goals, including profits, should be achieved in the process.In practice, how many firms make such a complete offer to the consumer?Read more…
  • An Introduction To Group Health Insurance Leads

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    Years ago, talking to prospects about group health insurance was a tough sell. Health insurance agents used to settle on cold calling in order to make a sale. This was time-consuming and often resulted in dead-end rejections, since many groups had some form of health insurance through their employment and were resistant to signing up for additional coverage.Read more…
  • New Xbox 360 Sales Tactic?

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    In a statement that surprised gamers and non-gamers alike, Peter Moore of Microsoft Xbox, endorsed Nintendo's new Wii console. Speculations circulated whether this statement by Moore was a genuine praise or a calculated move designed to offset the launch of Sony PlayStation 3. Moore even referred to himself as a big fan of the Nintendo console.Read more…
  • Sales Lead Management

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    Sales lead management is a business activity that tends to be cast aside when the going gets good. When the current revenue stream is flowing great, sales lead management is the farthest thing from people's mind. Unfortunately, when marketing activities are put on hold the likelihood that they need to be used increases.Read more…
  • The Two-Hour Sales Presentation Vs. A Seven-Minute Attention Span

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    The average decision-maker has an attention span of just a little over seven minutes. I’m convinced that adult attention spans have been carefully programmed by network television, by the seven to eight minute time segments of entertainment, wedged between commercial breaks. On the other hand, the average sales presentation in the United States runs from one and a half to two hours in length.Read more…
  • Top Sales Professionals Ask "The Right Questions"

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    In a survey of 10,000 sales executives conducted for Sales & Marketing Management magazine by Simmons Market Research, participants maintained, seven to one, that top sales representatives are “made,” not born. Many of them went on to suggest that one of the most important skills to be learned by a sales professional is the ability to match products and services to customers’ needs. Asked to define “greatness” in a salesperson, one respondent said, “Foremost, it’s understanding the needs of each customer and, after recognizing each customer’s need, matching it with the appropriate selling approach.Read more…
  • Wearing Two Hats Costs A Sales Professional Sales

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    In many businesses and professional service organizations today, sales team members are asked to wear two hats--the “sales promotion” hat and the “customer or client service” hat. In some organizations this dual responsibility for the sales staff can not be avoided, but in those organizations where this sales and service function is not set in stone, you would be wise to off-load the service responsibilities from your sales professionals to members of a service team.Sales managers don’t need built in structural excuses for poor sales performance.Read more…
  • Selling a Mobile Car Wash Account With a Regional Mall

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    Do you own a mobile car washing or detailing business and would you love to wash cars at the regional mall? The mall could benefit with more activity and thus less cars stolen and it is an amenity to shoppers to bring them in. Also consider that the mall could charge you a commission per car or lease space to you and therefore make more money too.Read more…
  • Selling Car Washes at Regional Malls; Valet Parking Co-Marketing Strategy

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    Do you own a mobile car wash or mobile detailing business and have considered setting up at a local regional mall with a captured audience? Selling the account to the mall is not so difficult and as long as they do not shove you into a corner you will do well after the first few months, as mall employees get to know you and the word of mouth gets out.In some cities you will find Valet Parking cleaning cars at the mall, but usually not.Read more…
  • "Sorry, What's Your Name Again?" - Six Steps to Relieve the Most Common Memory Worry

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    If you live in fear of forgetting prospects' names, sometimes within mere seconds of being introduced to them, you're not alone. Surveys show that 83% of the population worries about their inability to recall people's names. Ironically, while most of us hate having our names forgotten or mispronounced, the majority of us claim we just "aren't good at remembering names" or putting faces together with names when we meet people again.Read more…
  • Leveraging Employees to Increase Retail Store Sales

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    A retail store is only as effective as the productivity of its employees. Your employees are critical to the operation of your store and by providing a work environment that is conducive to success, you will increase the level of productivity within your retail business. Not only will your employees be more satisfied while they work, but your customers will also form favorable impressions of your business from the employees they interact with while shopping.Read more…
  • "Cold Calling Is Dead" Is A Lie!

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    There is a website that trumpets this notion (myth) in ads all over the Internet. The primary argument is that cold calling is a time consuming prospecting technique that has seen its day and in our modern age, today’s technology gives sales professionals new and better approaches to finding prospects to sell. Sounds good if you’re selling a book on the subject.Read more…
  • Distorted Thinking Blocks Sales Success: How to Change Your Mind for Great Success

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    Distorted thinking is so common in our thought processes that you might even say it was “normal.” Distorted thinking is screening reality through a negative filter so that most events can seem negative. We think many thousands of thoughts a day and the average person has about 75-90% of their thoughts focused on: Repetitive thoughts (the same thoughts day after day) and distorted or negative thoughts.Read more…

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