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Information
Direct Marketing isn't all Brute Force
There are so many metrics surrounding direct marketing. So many facts, figures, test results and other sundry measurements.It’s tempting to think the only thing that matters with direct marketing copy is to get the tried and tested elements in place.Read more…Get Out of The Way
Get out of the way and make it easy for your visitors to find what they want.Recently I completed a report for a site that was the most ‘peaceful’ and among the most ‘useful’ I had seen in a long time. That is to say, the visual and promotional ‘noise’ on the pages was at a minimum.Read more…Intranet Project - RAD or Waterfall?
Building BridgesI have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.Let’s say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry. The whole area has been growing rapidly and a bridge at Kingston should give his town a lead against competing local towns like Ham and Richmond (who also have their own ferries).Read more…Intranet Project Names - Some Ideas
"What's in a name? That which we call a rose By any other word would smell as sweet."In this famous quote from Act II of Romeo and Juliet, Juliet tells Romeo that a name is an artificial and meaningless convention, and the fact he is a Montague and she a Capulet (warring families) means nothing to their love.Read more…Intranet Portal - Business Case ROI
The days of easy money are overIn these post-dot-com days of the 21st Century, the hype attached to IT is well and truly over. The modern Board is deeply suspicious of large IT projects with questionable benefits and a long-term payback period.The good news is that a world-class portal implementation has the power to completely transform your organisation and touch everyone, from the office of your CEO to the lady in the canteen.Read more…Intranet - The Benefits Realisation Plan
The Millennium ExperienceA successful project is one that delivers on-spec (‘quality’), time and cost. Right? Well consider these two projects…The Millennium Dome was delivered on time for the 31 December 1999 and safely within a budget (fixed in 1998) of ?Read more…Stakeholder Analysis and Stakeholder Management
What is a Stakeholder?Try “define: Stakeholder” in Google and you will be surprised by the huge differences in the way this simple word is defined. It perhaps proves - in a way - just how confused people get about Stakeholder Management and how inconsistent the different approaches to it can be!Read more…eCommerce, How Much Does It cost?
Making profits with your existing website design or creating a new online store can be exciting, affordable and most of all; rewarding. Mmmm . .Read more…The Internet Challenge
In spite of the increasing attention on how the Internet is changing the business landscape, many small business owners are still struggling to understand its influence. But unlike the ceaseless blinking of the home VCR, the impact of the Internet cannot be ignored.The Internet provides an all-encompassing vehicle to connect us to the information and things we want.Read more…Drop-Shipping - A Great Way of Making Money Online
Using the Internet to sell products and services to ever increasing number of net users is a good way to start your own business. If you are not taking advantage of this great opportunity you are just missing the boat! Consider this: e-commerce, contrary to popular believe, is thriving and increasing at a double digit growth rate.Read more…Why Suppliers Should Use B2B Exchanges
Business to business e-commerce is on the rise! Worldwide B2B e-commerce revenues are estimated to reach around US$ 2 trillion in 2004. This is a significant leap from last year’s US$ 1.4 trillion.Read more…The Webmaster's Assistant
There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website.However, despite the considerable data available what is missing is anything to tell the webmaster what the visitor was thinking. Did they like or dislike the site?Read more…7 Questions to Ask A Potential Internet Merchant Account Provider
Recently I went looking for an online merchant account, with disastrous results. I made the mistake of taking information at face value and relying on the ecommerce merchant account provider's good reputation in other areas.Fortunately, you can avoid the same experience I had by asking the right questions of a potential ecommerce ecommerce merchant account provider.Read more…Complementary-Relational Linking and How It Could Save Your Internet Business
The concept of linking is that sites with common interests should link to drive more traffic to each other's businesses and to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with high popularity. They feel that when many sites are linking to yours, it's a sign of ranking value.Read more…China's Online Shopping May Be Booming In The Next Few Years
Data from China Internet Network Information Center (CNNIC) shows that till June 2004 Chinese online user has reached 87 million, of which, 7.3% has experience of online shopping.CNNIC also expects that the percentage will reach 58% in the next 2005 year.Read more…The Essential Christmas Web-store Makeover
Ten great tips to turn online holiday shoppers into eager buyers - and satisfied customers.When meeting potential clients, you wouldn't dream of showing up late in a mismatched outfit, hair disheveled, with food on your tie and no business card, would you? And if they asked for testimonials or explanations about your company policies you'd hardly say, "Sorry, I don't give out that information.Read more…How To Sell Websites Fast !
This article will explain in depth the steps needed to sell your website fast in today's marketplace.Step 1 Establish a Reasonable Price for Your SiteHow Much Can I Get?Before you sell, it's a good idea to know how much the domain is worth.Read more…Simple Steps to Start a Profitable Member Only, Subscription Web Site
Having a successful member only, paid membership site is one of the best ways to make money online. A successful membership site can give you the steady income of a CEO ….but without the job!Read more…Looking For Free Advertising, Here It Is!
There are lots of ways to advertise for free but they are time consuming so I guess technically, they are not free because your time is worth something! But if you have the time and not the money this is for you.I posed the question of “free advertising” to a few forums and they all can back the same, but with new links to check out.Read more…How To Implement E-Business Solutions Successfully
Pitfalls of E-business solutions installation processA large distribution company has decided to use a new online supply chain management solution. The people – those who were supposed to use the system – were quite skeptic about the ability of the system, as they did not have enough knowledge and had very little or no training in using a similar system. As a result, it took over a year for the company to bring the solution to its full operation.Read more…
Most Recent Articles in Ecommerce category
- How To Exploit The Tremendous Opportunities Ecommerce Provides! - By: Anne Catherine
Computer influences our lives in almost all possible ways. Since the advent of the World Wide Web service a new genre of communication has come into existence; the Internet- a place where..... - For Making Your E-Business Solution A Success - By: Anne Catherine
Once you have decided to enter the online business scene you have taken the very first step, although the task ahead is not very simple. A reputed research company, the Gartner group, states that approximately 75% of the e-business projects that..... - The Threats and Solutions to Ecommerce - By: Anne Catherine
To every question there exists a solution. The perplexing problem of carrying out a business successfully with minimum investment is the question, to which there exists the..... - How Website Optimization Can Make a World of Difference - By: Anne Catherine
Your website is your image on the World Wide Web. You have created a website for showcasing your products and services online in the expectation of attracting a prospective customer and ultimately making a sale. For a sale..... - Webpage Design For Amateur Businessmen - By: Anne Catherine
The Internet is used for a wide variety of applications in education, research, information exchange, business and entertainment. The Internet can be...... - The Whole Deal About The Ecommerce - By: Anne Catherine
The radio, TV, the media and recently the Internet have made people understand the importance of selling their ideas to the world. The most convenient yet cost effective..... - The TV and Internet Regarding Ecommerce - By: Anne Catherine
Good marketing means the art of selling the goods/services via any medium worth exploiting. This is the rule for promoting one's business and earning money. The modern man has.... - How online businesses should prepare for Christmas - By: Paul McIndoe
For any online business, the Christmas sales can prove to be a make or break period. Read on to find out on how you can avoid losing out this year. - Preparing your organisation for Christmas doesn't have to be stressful - By: Isla Campbell
Don't let Christmas get the better of your online business this year. And, from following a few useful tips, you can prevent your business becoming an online Christmas turkey. - E-commerce System - By: Marcia Henin
Retailers that want to get their products online and start selling on the web will find some tips and information about Ecommerce systems and software.