• Email Builds Brands

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    Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects:* Brand Awareness* Market Intelligence* Web Traffic* Prospect Leads* LoyaltyBuild Brand Awareness. Email builds brand awareness by promoting the name, the look, feel and image of your company.Read more…
  • Using Emotional Triggers in Ad Writing

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    Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy.Take a good look at the product you are promoting.Read more…
  • Consumer Thinking and Email

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    In an article based on research done by emaillabs, MarketingSherpa reports that on average, readers spend between 15-20 seconds reading email they chose to open.The article also reports, readers span about 50 words, fewer if there are graphics to view.It appears to me, the online consumer is becoming more sophisticated in their online behavior.Read more…
  • Three Phases to Email Sensitivity

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    The neurophysiological dynamics of understanding each email message are very complex. From that complexity, three basic phases float to the top that you will want to become familiar with. I like to label these: (1) the association phase, (2) the connection phase, and (3) the reaction phase.Read more…
  • Email Autoreponder - How to Put your Business on Autopilot

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    Answering emails can take up a significant portion of the time you have to do business. Many times the same set of questions are being asked over and over again. Haven't you ever wished that you could have a simple and easy way to respond to your customers automatically?Read more…
  • Yes, Please Do Come In, But Better Watch Your Step!

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    This little parody, and the comments that follow, were written nearly six years ago. In my opinion, they're even more appropriate now than they were then. Let me know what you think.Read more…
  • Email Hosting - Learn How To Use eMail To Grow Your Business

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    Email is a wonderful thing. It costs next to nothing and can be sent almost anywhere in the world in a few minutes. When email is used properly, it can help move your business forward.Read more…
  • DoubleClick's Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase

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    Wednesday, December 15 2004 at 16:00 EET Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through rates. The variations are light, proving a steady and maturing environment.Read more…
  • 6 Simple Ways to Manage Your Emails Better

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    E-mail, a wonderful communication tool is also the greatest challenge to manage. Hundreds of mails pouring in from friends, forums, business associates, customers and subscribed newsletters and spam mail with enticing subject headers.Just imagine reading even 50 mails a day.Read more…
  • Who Is Your Real Competition?

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    If you design kitchens, is another kitchen designer your competition? Most likely not. And the sooner you can position and modify your marketing strategy against your real competition, the sooner you will start to see more business come through the door.Read more…
  • The Flu and List building Go Hand In Hand!

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    What does the flu have to do with building your list?Well a lot!A flu, just like any other virus is able to spread itself to anyone it comes in contact with.Read more…
  • Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

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    If YOU Answered YES, Then Start An Online Newsletter…It’s Easy, Here’s How!I’ve always praised the benefits of using a newsletter to promote your music, but this article give a bit more detail into how to go about it.First, there are tons of different providers out there that can send out your email newsletter.Read more…
  • Just Because You Can...

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    Just because you can communicate with hundreds of people virtually via email, doesn't mean you should. The phone still exists because it's a valuable tool -- especially for small business owners.Over and over again in the places I frequent on the Internet, I hear calls for help from small business owners for different services.Read more…
  • Add Email To Your Marketing Mix

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    If you are serious about adding email to your marketing mix, you should take email seriously enough to develop a plan for it. Too many organizations launch a half-baked email program and then are disappointed when it doesn’t live up to expectations.The plan does not have to be as long as War And Peace, but it must include a few key elements so that you can develop a focused, targeted, measurable program that gets results.Read more…
  • Internet Tip of the Week: Seven Rules of Email

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    Now there is no law that says you have to follow these rules, but if you are in business on the Web, you should definitely pay attention.Rule #1 - Turn off your CAPS LOCK - Some people seem to feel that if they write their E-mail in ALL CAPS it will be more effective. Quite the opposite is the case.Read more…
  • Internet Tip of the Week: Mistakes Count Against You

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    Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap.Read more…
  • Kick-Starting E-mail Profits Growth From One Single Shot!

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    Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list.Sooner or later, you'll face the same challenge: how to build a list of qualified, targeted prospects from scratch.Read more…
  • Explode Your Sales By Building Your Own Opt-In List!

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    ------------------------------------------------- Top 10 Ways to Quickly Build Your List -------------------------------------------------Have you ever wondered how many times you have heard this comment/suggestion/mantra from the gurus:"YOU HAVE TO BUILD YOUR OWN LIST"If you are trying to market on the internet; probably,too many times for you to count.Unfortunately, it's also true - the real successful marketers build a loyal and faithful list of subscribers.This is nothing new - we usually buy things from people we know and trust.Read more…
  • Is Your E-Address Unprofessional?

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    How much time did you spend on deciding on the appearance of your business cards? Or your letterhead? Why was it so important to get them just right?Read more…
  • Realtors - Is Your Newsletter Increasing Sales?

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    If you are a REALTOR focused on residential sales who distributes a monthly email newsletter, ask yourself: “Is my distribution list growing?” And more importantly, “Is my newsletter accomplishing what I wish it to?”You already recognize that an email newsletter is an effective marketing tool to help to increase sales.Read more…

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