• Writing Newsletters Online: How to Get it Right

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    A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email. I’m sure you know what I mean.Read more…
  • Why Do Marketers Lie in their Emails?

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    Coming as I do from a direct response and direct mail background, I'm familiar with the various copy lines used to encourage people to open envelopes. A teaser line. An offer.Read more…
  • unorthodox email subject tricks -500% more responses!

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    5 unorthodox email subject tricks -500% more responses! (c) Copyright S. Kumar 2004 http://www.Read more…
  • Top 10 Business E-Mail Basics

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    When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are the issues business owners and their employees minimally need to be aware of in their day-to-day online communications.Read more…
  • Signature File Dos and Don'ts

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    Signature files have been around since, well, before most current Netizens were even aware that e-mail existed. Most will use their signature file as a quick identifier of who they are and what they do and provide a link to their Web site while those online for personal use will serve up witty, clever and many times interesting quotes.If online for commercial gain, the most important reason to use a signature file is that your signature file allows you to promote your Web site indirectly, by simply going about your daily online business.Read more…
  • The 'Game' Is Changing, Are You?

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    It's happening. Again.The Internet marketing 'game' is rapidly changing...Read more…
  • The Best Way To Promote Your Website, or Anything Else!

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    Have you ever wondered how some websites get so many hits, while you struggle to get even 10 a day? I used to think about this all the time when I first started my website. I looked all over the internet for ideas to promote my website, and I found that they all had one major thing in common.Read more…
  • Benchmark Study of Email Database Services

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    -- Email Appending and ECOA Match Rates Revealed --NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry's first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the six months ending September 30, 2004, the study found the following:* The average email append match rate for commercial clients was 15.Read more…
  • Are Your Subscribers Receiving Your Newsletter?

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    In my e-mail one day, I received the following message: "Hello, I am a subscriber to your ezine and received the attached e-mail. Please advise if this is actually from your website. Thank you.Read more…
  • Effective Email Marketing

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    I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.So how can you maximise the chances of getting adecent response from your first email campaign?Read more…
  • Three Steps To Building A 50K Email List In Less Than 90 Days

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    One major asset that every internet or affiliate marketer needs is a big email list. There is a saying in the marketing world that states that “the money is in the list”. This is very true because the bigger the list, the greater the potential income.Read more…
  • The Innovative Ways To Use Your Autoresponder

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    If you have auto response system set up for following up your customers or prospects, you may just use one or two purpose. Here is a list of brainstorming ideas for you to get more out of it. 1. Collect leads with your autoresponder.Read more…
  • Why You Need Run Survey

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    Do you have a list of e-mail addresses of your customers or prospects? Do you have a list of e-zine subscribers? If you have their permission, send them an e-mail survey to conduct market research.Read more…
  • 15 Ways to Manage Your E-Mail More Effectively

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    • Are you tired of searching for e-mail messages you know are somewhere? • Is your electronic “In Box” full of outdated messages? • Do you frequently get ultimatums from your IS department to “clean up your act?Read more…
  • Save Time By Creating Email "Signature Templates"

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    If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. For example, email-based article submissions generally accept only plain text in-message formatting and require rigorous adherence to detailed submission guidelines involving the placement of bylines, the structure and length of the article body and the arrangement and length of bio-boxes and other inclusions - any deviation from which will result in a refusal of submission.Read more…
  • Sales Prospecting for Appointments by Email

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    A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. The gatekeepers and voicemail were screening her out.Read more…
  • How To Set Up an Ezine Encyclopedia

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    Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.Read more…
  • A Guide To Automated Email Marketing

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    You've probably heard the expression, 'the money is in the list'. It's become a bit of a clich? - but it's the key to successful web marketing.Read more…
  • 11 Extraordinary Ways To Expand Your Subscriber List

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    Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling.Read more…
  • What's the Value of an E-mail Address?

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    Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven’t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. Communicating by e-mail has a number of benefits:1. Quick response –- You’ll be able to measure the effectiveness of your message in about 48 hours, which also means if you are asking for donations to a non-profit organization or selling something online you’ll have money in-hand sooner than you would with direct mail.Read more…

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