• Lost: 200 emails gone missing. Last seen on the 25.10.2003

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    Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.Read more…
  • 9 Tips To Help You Write More Powerful Emails

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    1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal.Read more…
  • What is Gmail?

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    Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail.Read more…
  • Tips to Bounce-Proof Your Email List

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    Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts.  In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy.  With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.Read more…
  • Tips to Build Your Email Address Database

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    WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and retention rates With ongoing postal and telemarketing pressures impacting marketing budgets for many organizations this year, email marketing could become the "silver lining " for many marketers.   But how do you create a successful email marketing campaign if you do not have a substantial email database?Read more…
  • NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

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    Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign.  They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery to the intended recipients.Read more…
  • Could This Be The End of Sp^am?

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    The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.But neither approach has worked.Even if US anti-sp^am laws succeeded, they would not stop sp^am that originates outside the US.Read more…
  • How To Use a Message Sequence to Increase Your Sales

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    If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.I knew about this for years but didn't act on it.Read more…
  • Build Credibility With an Email Course

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    When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. By providing your insight to those at a basic level, you can save them time in learning and applying their newly acquired knowledge.Read more…
  • How Effective is Your Email? How Can You Tell?

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    Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address?Read more…
  • Reach Out and Slap Someone

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    I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc.Read more…
  • Seven Tips To A Perfect Email Ad's

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    Everyone at some point in their Internet experience has received an email ad that was simply to difficult to read or it's text was so badly broken up that it was impossible to understand.Most of the time when I receive an email of this kind (and it's far to often) I do what everyone else does, I simply hit the delete and move on to the next email.What if your email was the one I deleted?Read more…
  • The Benefits of Interactive Online Characters

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    This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online Interactions Ten Benefits of Character Interfaces1. Characters make explicit the social responses that are inevitable.Read more…
  • My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

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    Over 40% of all emails within your marketing campaign are not being delivered. You may not even be aware of this, as many ISPs will not send back a bounce message. In fact if you are sending messages to AOL customers, AOL is now blocking over 80% of the messages that come into their servers.Read more…
  • Online Marketing Through Newsletters

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    So you want to start publishing an online newsletter? Why? Because that’s what all the online marketing experts and gurus said to do.Read more…
  • Is Your Autoresponder Truly Promoting Your Company?

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    Getting other people to promote your web site is one of the most popular Internet marketing methods around, today. Affiliate relationships are all the rave with people who have web sites. Web marketers worldwide are trading links everyday, in hopes of driving each other's traffic to their respective sites.Read more…
  • A Review on Email Go Getter System (EGGS)

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    A Review on Email Go Getter System (EGGS) by Martin LeeEGGS is a new autoresponder system that I have started to use recently.Read more…
  • How to Structure an Email Follow Up Series

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    Marketers the world over use follow up autoresponders toincrease sales. But, many struggle to write a compellingmessage series. Don't let that keep you from your share ofthe profits!Read more…
  • Are You Backing Up Your BIGGEST Asset?

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    Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?Read more…
  • What's on YOUR Subscriber Thank-You Page?

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    When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page.Read more…

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