• Search Engines: Different Types, Different Strategies

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    There are four basic types of Search Engines: Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed.Read more…
  • Google Takes Care of Idiots Too

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    There's an old saying that goes, "God takes care of babies and idiots."Truly this statement applies to me, because when it comes to my search engine optimization skills, I'm on the idiot side of scale. But that's okay because idiots are loved, and can easily survive in the search engine game too.Read more…
  • KEI Concerns and CID Alternative

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    Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don't seem to have a problem with it.Read more…
  • Search Engine Marketing: Choosing Keyword Phrases

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    Selecting the right keyword phrases is the key to a successful search engine marketing campaign.Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It’s no wonder, then, that search engine marketing campaigns – which include organic search engine placement, paid inclusion, and pay-per-click, among the major elements – are a centerpiece of every online marketing strategy.Read more…
  • Google is Quickly Changing...

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    Google is quickly changing...With the big buzz of Novembers fall within Google comes a newly indexed data-base...Did Google do something bad to our great placements?Read more…
  • How to Increase Alexa Ranking of Your Website

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    Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. We have to simply click The Wayback Machine button on Alexa toolbar and we can see the old data of that website.Read more…
  • 5 Simple Steps to Great Search Engine Rankings

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    Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion.Read more…
  • How To Make Your Website More Successful? (Part II)

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    In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet.A) Outbound links: Search engines love to see outbound links every once in a while.Read more…
  • HTML Title Tags Dictate Your Rankings

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    There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.The title tag is perhaps the most important tag out of all your html tags that can make or break your optimization process.Read more…
  • Why Search Engine Marketing Has A Passion for Web Site Usability

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    Watching a recent football game, I imagined two very different teams: one called ???The Horders??? and the other, ???Read more…
  • Is New MSN Search More Precise? Just Ask Google

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    MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www.msn.Read more…
  • Finding The True PR Of A Page?

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    I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary:"AndyWhy is it that xxxxxxx ranks so well on Google for the phrase xxxxxx xxxxxx when it has a PR of 0. The other top results have PRs of 5 and 6.Read more…
  • An Ethical Alternative to Doorway Pages

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    Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.google.Read more…
  • The Secret Benefit Of Search Engine Optimisation: Increased Usability

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    A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.Ultimately this means more people finding your website and increased sales and lead generation.Read more…
  • How To Find Good Keywords

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    Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.WordtrackerThe best tool out there, Wordtracker is one of the most essential SEO tools.Read more…
  • What Constitutes a Complete and Effective SEO Campaign?

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    Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam. While the basic premise of each of these ideas is true, the execution of them is extremely important.Read more…
  • Why Optimize Your Site For Search Engines?

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    Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.Search engines account for a huge portion of traffic to web sites.Read more…
  • Search Engine Optimization Tips For 2005 - Part One

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    Anybody who has their own website or is involved in business online understands the importance of SEO or search engine optimization. Higher rankings equal more traffic. More traffic equals more potential sales.Read more…
  • Search Engine Optimization Tips For 2005 - Part Two

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    Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues. This article moves past that to the nitty gritty of improving your web pages and website for better search engine rankings.Read more…
  • Search Engine Optimization Tips For 2005 - Part Three

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    Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.Links Links, links, links.Read more…

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