• One-Product Sales Sites: Avoid These Top Blunders

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    One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a sales letter site.Read more…
  • Give Your Website A Chance

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    I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase "Build it and they will come" no longer applies on the internet but I'm not sure how many people really believe it.I look at sites everyday as part of my sales strategy and I can't tell you how many of them violate the obvious elements of good website design and submission.Read more…
  • Selling Multiple Products? Avoid These Top Blunders

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    When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers.I've seen again and again web sites using classifications that aren't known or understood by a portion of their customers.Read more…
  • Orient Your First-time Web Site Visitor

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    Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them.Read more…
  • Web Design: How To Get Your Visitors To Stay

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    Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay.The Internet is fast-paced.Read more…
  • How to Double Your Online Sales Without Spending Another Dime on Advertising

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    Learning how to convert visitors to your web site into buyers, is the single most important factor affecting the success of your online business. If you don't have paying customers, your business will fail.FACT: "50% of Visitors are LOST because visitors can'teasily find content" - Gartner GroupFACT: "40% of Repeat Visitors are LOST from negativeexperience" - Zona ResearchFACT: "85% of Visitors ABANDON a new site due topoor design" - cPulseFACT: 70% of people who are ready, willing and able tobuy online - don't complete the sale.Read more…
  • Good Content Pays!

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    Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner’s best allies and customers. But lead a visitor to believe that they will find what they are looking for and then not provide on your promise and you will find yourself being stabbed in the back repeatedly by people you will never know.Read more…
  • 7 Web Site Design Mistakes That Will Lose You Clients

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    In today's world, a web site is virtually mandatory for any successful business. But there are web sites that will win you customers, and there are web sites that will lose you customers. Good design has a lot to do with which category your web site will fall into.Read more…
  • Are Web Templates Worth It?

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    First off, I am a designer. Now you're thinking, here's this guy trying to convince me to hire a designer costing a few hundred to a few thousand dollars instead of buying a pre-made web template for about $60. Well, these days most companies don't have the money to invest in a costly web site and there are thousands of hungry web designers out there, plus now there are web template resources.Read more…
  • How To Attract People To Your Web Site and Leave Their Contact

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    If you have a website, you want your visitors to stay longer on your website and get more sales. Here are 10 ways you can do to improve it. 1. Give people a free subscription to your e-zine.Read more…
  • Top Ten Ways to Increase Web Sales - Part 1

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    You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. They care what you can do for them.Read more…
  • Top Ten Ways to Increase Web Sales - Part 2

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    You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. They care what you can do for them.Read more…
  • The Top Ten Checklist For Low Web Site Sales

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    You have good traffic, but low client sign ups and other sales. Web sites are only as good as their copy. If your Web sales are down, check your copywriting.Read more…
  • Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1

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    Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it.Read more…
  • Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2

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    Part one of this article is available at Read more…
  • What's Wrong With My Website?

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    I ask myself that question about once a month. My website looks fine to me, but what are other people seeing? And what are the Search Engines seeing?Read more…
  • How To Set Up A Professional Website On Your Own Using Web Templates

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    To create professional websites is not an easy task by any means. There are many things that you got to take into consideration like easy navigation, strategic links, clean coding, professional layout, easy downloading, scanability, usability and so on. These are the elements that differentiate a professional website from a mediocre one.Read more…
  • 15 Website Elements That Attract Visitors

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    Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the "must" haves, to "nice to haves."1. State the website's purpose up front and clearly of the site.Read more…
  • Web Design for Dictators

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    No question about it, web design is an art. Finding the right blend of style and usability is a delicate balance that few, if any, fully master. Which is why I am so tired af reading bullet-pointed lists demanding what you should and shouldn't do while building your website.Read more…
  • Sales Versus Customer Oriented Websites

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    Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose... to generate as much revenue as possible at any cost.Read more…

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