Categories
- Arts & Entertainment
- Business
- Communications
- Computers
- Culture & Society
- Disease & Illness
- Fashion
- Finance
- Food & Beverage
- Health & Fitness
- Hobbies
- Home & Family
- Home Based Business
- Internet Business
- Legal
- Pets & Animals
- Politics
- Product Reviews
- Recreation & Sports
- Reference & Education
- Religion
- Self Improvement
- Shopping
- Travel & Leisure
- Vehicles
- Writing & Speaking
Information
Set Your Book Up to Succeed with a Marketing Plan, Part 3
Have you developed your book's promotion plan yet? You know now really is better than later. There are 2 facts to realize in developing your promotion plan.Read more…Interior Book Design and Typesetting
What Are Interior Book Design and Typesetting? You have typed your book in a word-processing program, such as Microsoft Word or Word Perfect. Why not justify the margins, check for typos, and print?Read more…How Book Design and Book Marketing Will Keep Your Book Alive
Too many authors spend all their time on writing, then scrimp on book design and book marketing. They hope that their publisher will handle all the details of book design and book marketing, so that they can just sit back and rake in the millions year after year.Then, if these same authors decide to self-publish, they'll quickly get lost in the morass of print on demand publishers and the time and money sink hole of self-publishing.Read more…Top 5 Mistakes Self-Published Authors Make And How To Avoid Them!
I was recently invited to be a part of the Canadian Authors Association panel discussion on self-published books as the marketing expert. Since I spend a great deal of my time in marketing, PR and the promotion of books and authors, I was thrilled to impart some of my wisdom with the eager audience. As the evening went on, I realized that a large percentage of authors self-publish, yet don’t know how to take it beyond the book stage.Read more…Set Your Book Up to Succeed with a Marketing Plan, Part 2
Have you developed your book's marketing plan yet? You know now really is better than later. There are 2 facts to realize in developing your promotion plan.Read more…Set Your Book Up to Succeed with a Marketing Plan, Part 1
Have you developed your book's marketing plan yet? You know now really is better than later. There are 2 facts to realize in developing your promotion plan.Read more…Audio Books: Are They Only for the Visually Impaired?
The shift from Printed books to audio books has made reading, listening and derived a more convenient method for readers. Audio books are electronic form of conventional books, typically distributed on cassettes and CDs and give electronic-form comfort for yet another human habit.In the US audio book market, cassettes/CDs sales comprise roughly 40% share.Read more…Negotiating Your Book Contract-20 "Must" Topics to Talk About - Part II
In Part I of her article, attorney Brenda Warneka talked about ten topics writers should discuss with publishers when negotiating publishing contacts. In Part II of her article, she shares ten more.11. ADVANCESAdvances are usually paid in increments, such as one-third upon signing of the contract, one-third upon submission of a satisfactory manuscript, and one-third upon publication.Read more…10 Proven Ideas to Promote Your Book Online, P1
Honeymoon over with your book sales? Did your book sell as well as you hoped? Could your sales use a shot in the arm?Read more…Negotiating Your Book Contract - 20 "Must"Topics to Talk About - Part I
You have found a traditional publisher for your book, and it's time to negotiate the contract! Don't let the excitement cause you to ignore the details involved in what is undoubtedly the single most important transaction that will take place in the life of your book.Even if you have an agent, you need to understand the issues, so that you know what you are agreeing to when you sign on the dotted line.Read more…Make Your Book Sales Go the Extra Mile with a Sales Letter, Part 2
Authors all over the world have seen the wisdom in launching a website to sell more books. With varying degrees of success, many wonder what the next step is. To make sure your marketing goes the extra mile of success, write a sales letter and post it on your web site.Read more…I Think I Need an Agent
Your initial manuscript is complete. Maybe it's even been shelved for a period of time. You may have sent the manuscript to a publisher, but it never really went anywhere.Read more…A Beautiful Book Design Is Intended For You The Reader
Ok, so anyone can write a book, but just how many folks can write a ‘good’ book or a ‘great’ book is questionable. Since the introduction of the word processor, writing has never been easier and more trouble free. Many budding authors load a program such as MS Word and furiously start typing away until the virtual ink tells them it’s time to stop.Read more…Alternatives to Major Publishers
Many authors dream, as well as work very hard, to get a book published. The problem is there are many more hopeful writers than available slots in the few major publishing firms. The number of major firms has shrunk over the years as one merges with another.Read more…Your Author Website: Five Tips that Generate Results
If you're an author, you need a website. A website is the core and starting point of any online book promotion campaign. Despite the current popularity of blogs, podcasts, and ezines, your website is still your primary online "home" for information on your book.Read more…How to Self-Syndicate Articles to Create a Buzz for Your Books
With the release of one of my latest books, I searched for ways to promote just like the rest of you did. I maintained a sharp website with links to where readers can buy my book, obtained almost fifty endorsements before the book was even released, sought out publications who would review my book or give me an interview and even hob-nobbed with authors whose books are similar to mine to exchange book ads for free. While these are excellent promotional tactics to take, there’s another marketing strategy that will not only sell your books, but will turn you into an instant expert.Read more…Make Your Book Sales Go the Extra Mile With a Sales Letter
Authors all over the world have seen the wisdom in launching a website to sell more books. With varying degrees of success, many wonder what the next step is. To make sure your marketing goes the extra mile of success, write a sales letter and post it on your web site.Read more…Five Ways To Learn How To Self-Publish Profitable Books
"Build your advertising campaign around a BIG IDEA or it will fail."David Ogilvy, certainly one of the five greatest advertising people who ever lived, constantly preached that advice to his staff. I was a creative supervisor for his agency, Ogilvy & Mather, Inc.Read more…Book Publishing
Book publishing is the way in which a writer or writers can get their work out to the public by way of mass printing and distribution. If you are an author who is about ready to attempt to publish your work, there are several types of publishing companies that you can submit your manuscript to.There are commercial publishing companies who will cover all costs that are involved in publishing.Read more…Book Publishing Services
Book publishing services are usually just self-publishing companies that do the legwork for a fee. But in a nutshell, the publishing industry includes the development, marketing, production and distribution of news and non-fiction magazines and books, literary works and other works dealing with dissemination of information. Although newspaper and magazine companies often own printing presses and binderies, most of the book publishing companies outsource the production and development work to smaller companies and only control the advertising and marketing tasks.Read more…
Most Recent Articles in Book Marketing category
- How to get rich by writing fiction - By: Sudhir Sharma
Some of us write simply because we cannot not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment. - Book Marketing 101 - By: Jasmeet Kahlon
For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. - The REAL TRUTH on How to Write an eBook - By: Diya Sood
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. - Book Marketing - How Rich Authors Make Money - By: Bob Burnham
Ever wonder how some authors seem to steal the limelight and the profits while others collect dust on bookstore shelves? Some of those really well off authors are not even that good. You read their books and think "I could write better than this." - How To Write A Book, 4 Simple Strategies - By: Bob Burnham
Writing a book doesn't have to be complicated. The image of the frustrated writer sitting at their typewriter with piles of balled up paper at their feet is a myth. In fact, when you use a few simple strategies, writing a book can be accomplished quickly and professionally - no writer's block and no piles of balled up paper. - How To Get A Reporter's Attention For Your Book - By: Jitender Sharma
Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch? - Kick Off Your Brochure Marketing With These Simple Steps - By: Janice Jenkins
Brochures are very effective tools to have when you want to grow your business. However, most brochure marketing campaigns need to be redesigned and restructured because they don’t get the results you expect from them. In order for your promotional efforts to be effective, designing brochures should be in order. Here’s how you can kick off your brochure marketing campaign with these steps. - Book Publicity: The New York Myth - By: Melissa Sandford
While there are some exceptional book and literary publicists working straight out of The Big Apple, it should be noted that having a publicist located in New York does not automatically guarantee an author that their writing will reach readers. - Interviewing Tips for First Time Authors - By: Melissa Sandford
As you prepare for your first or next interview, always remember the hardest part is over. You have already written 300+ pages, found an agent, a publicist and survived the excruciating editing process. Interviewing well is essential, however, it is also one of the easiest and most enjoyable aspects of publishing a book. - A Secret to Make your Book a Best Seller - By: Barry Sheppard
There is a secret to writing your bestselling book. I would like to tell you about it, so that you can use it as I have.