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Distribute Your Self-Published Book - Part 1
Where is your book now? With a distributor? In a book store?Read more…Distribute Your Self-Published Book Online 8 Ways - Part 2
If you are discouraged because traditional methods of book or product distribution haven't brought you the profits you wanted, think Internet distribution. This Online promotion method is good for the long haul and costs you little time or money. With Online distribution the self-published author or Web business site gets to keep all the money.Read more…Book Promotion Myth -- The Best Place to Sell Books is a Bookstore
When authors think of their audience buying books they think of bookstores. This myth sends authors taking the long, arduous road to seeking out an agent, a publisher, hoping their book will become a best seller. It won't.Read more…Five Book Back Cover Mistakes and How to Solve Them
Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers?Your book's front cover and sizzling title must impress your buyers in four-eight seconds.Read more…Interview with Book and Marketing Coach-Judy Cullins - Part 1
To know what to do at the right time in book writing, publishing, or Internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Q 1- Would you say there is a difference in marketing tactics for different genres? If so, what kind of promotion would you suggest for, say, authors of children’s books, mystery/romance, or non-fiction?Read more…Interview with Book and Marketing Coach-Judy Cullins - Part 2
To know what to do at the right time in book writing, publishing, or internet marketing, consult a coaching expert who has lived it all for 20 years--Judy Cullins. Part one of this article is available at Read more…Why Testimonials are Number One in Selling your Book or Service
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Back Cover Testimonials Here, you will need three testimonials-- one from a celebrity or leader in your field, and the others the man or woman on the street--thrilled readers.Read more…Increase Book Sales: At Book Fairs, Festivals and Trade Shows
Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else’s table and volunteer to be back for their book. In fact, rent a corner at various different tables in the same fair or show and triple your exposure.Read more…28 Reasons Why Publishers Will Buy Your Book
Editors will buy a book for one or more of the following reasons. By knowing what these reasons are, you can then design a marketing plan with those features in mind. 1. The author's previous books have sold well.Read more…Increase Book Sales: When a Book is No Longer Just a Book for Sale
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books.Read more…Seven "Really" Truly Unique Ways to Sell More Books
These marketing tips aren’t for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card.Read more…Buzz-Based Book Marketing
Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades—at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the 1960s.Read more…Sell Your Book with Pennies
Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar.Read more…Sell More Books With an E-mail Newsletter
NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m).Read more…I Designed My Own Book Cover
My writing career began when I self-published a family story about sunflowers. Since then, a sunflower has been my unofficial logo. I love sunflowers and other people do, too.Read more…Creating a Handout for Your Book Talk: Smart Speaking, Smart Selling
Handouts. Old-fashioned as the word sounds, handouts can be a valuable tool for authors. Purdue University's Online Writing Lab (OWL) recommends the textbook approach to writing handouts.Read more…Making a Media Kit for Your Book
A media kit tells journalists, radio and television people about you, your work, and the value of that work. At the advice of a marketing firm I compiled a media kit for my anticipatory grief book. To get the most for my money I narrowed the contact list down to publications, organizations, and stations that would be interested in the book.Read more…Free Book Publicity: It's Out There, but You Have to Work for It
Publicity is crucial to book sales. Unfortunately, many publishers are cutting back on marketing. Your book may be the best thing since sliced bread, but I guarantee that sliced bread will get more publicity.Read more…Show Me the Money: How to Own Your Book's Financial Success
“How much money would you like to earn from your book,” I ask my client.From her facial reaction, I know that the question resonates as if I am asking how much her child is worth. It is challenging to most writers to think in terms of dollars and cents.Read more…Finish Your Book Faster N Sell Sooner
Are you wondering if you'll ever finish your book? May I be honest? You won't if you use the start and stop method I used for years.Read more…
Most Recent Articles in Book Marketing category
- How to get rich by writing fiction - By: Sudhir Sharma
Some of us write simply because we cannot not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment. - Book Marketing 101 - By: Jasmeet Kahlon
For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. - The REAL TRUTH on How to Write an eBook - By: Diya Sood
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. - Book Marketing - How Rich Authors Make Money - By: Bob Burnham
Ever wonder how some authors seem to steal the limelight and the profits while others collect dust on bookstore shelves? Some of those really well off authors are not even that good. You read their books and think "I could write better than this." - How To Write A Book, 4 Simple Strategies - By: Bob Burnham
Writing a book doesn't have to be complicated. The image of the frustrated writer sitting at their typewriter with piles of balled up paper at their feet is a myth. In fact, when you use a few simple strategies, writing a book can be accomplished quickly and professionally - no writer's block and no piles of balled up paper. - How To Get A Reporter's Attention For Your Book - By: Jitender Sharma
Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch? - Kick Off Your Brochure Marketing With These Simple Steps - By: Janice Jenkins
Brochures are very effective tools to have when you want to grow your business. However, most brochure marketing campaigns need to be redesigned and restructured because they don’t get the results you expect from them. In order for your promotional efforts to be effective, designing brochures should be in order. Here’s how you can kick off your brochure marketing campaign with these steps. - Book Publicity: The New York Myth - By: Melissa Sandford
While there are some exceptional book and literary publicists working straight out of The Big Apple, it should be noted that having a publicist located in New York does not automatically guarantee an author that their writing will reach readers. - Interviewing Tips for First Time Authors - By: Melissa Sandford
As you prepare for your first or next interview, always remember the hardest part is over. You have already written 300+ pages, found an agent, a publicist and survived the excruciating editing process. Interviewing well is essential, however, it is also one of the easiest and most enjoyable aspects of publishing a book. - A Secret to Make your Book a Best Seller - By: Barry Sheppard
There is a secret to writing your bestselling book. I would like to tell you about it, so that you can use it as I have.
