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A Writer’s Influence Never Stops!
I can say at least two things about my loyal book readers and clients:(1) They never stop marveling about the fact that my sales, customer service, and telephone techniques still work for them; and(2) They never stop marveling about the fact that I’m STILL ALIVE and very active in my consulting practice.They don’t know that I was a mere pup when I wrote half of my dozen books, but that’s okay.The other day I was doing a Google search and I came across a recent review of one of my best-selling “classics”: YOU CAN SELL ANYTHING BY TELEPHONE!Read more…Online Book Promotion: Your Competitive Edge
As a book author, just reading the statistics on the sheer number of books published over the past few years illustrates the competition you face. It's hard to stand out from the crowd, particularly if you're the author of a midlist book whose publisher offers little promotion for your title. If you self-published, the entire promotional effort is up to you.Read more…Do You Know How to Successfully Promote Your Book Online? Take This Quiz to Find Out
More than one billion people worldwide use the Internet and over 200 million of them have bought a book online. When you consider these statistics, it makes sense for every author to develop a strategic online book promotion campaign. But are unfamiliar terms and technologies standing in your way of success?Read more…Publishing Your Own Book? Get a Website Now!
If you've decided to publish your own book there's one thing you better do, and you have to do it right now: get a website. I'm sure you want to promote your book on the web, but what you may not realize is the time it takes to build traffic for your site. If the web will be your biggest promotional tool, you'll have to get your site up and drawing hits before you publish, unless you want your sales to languish through the months it may take to develop a significant number of visitors.Read more…The Difference Between Rich Authors and Poor Authors
There’s a real difference between what rich authors do and what poor authors do, and the difference has nothing to do with their writing ability.How many times have you read a poorly written book and then wondered why it was a best seller, only to then read a really well written book that languished in anonymity. No one had ever heard of it and it had sold only a handful of copies.Read more…What is a Virtual Book Tour
This is one of the many questions I’ve had to answer since starting on my nationwide virtual book tour on November 1, 2006 – November 30, 2006 to promote my first self-published promoting eBook, “A Complete Guide to Promoting & Selling Your Self-Published eBook.”Because I feel that this is a wonderful way to promote your books, whether they are in print or electronic format, I feel that we need to know just what is involved so that others can benefit from this wonderful promotional venue for getting the word out that your book (or eBook) exists.Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc (http://www.Read more…Book Marketing Landmines and How to Avoid Them
In order to conduct a successful book marketing campaign as a POD published author, you will need to understand the challenges that can hinder your success. If you are not aware of these challenges and try to blindly market your book, you will find yourself caught in the middle of a book marketing minefield - surrounded by landmines that can seriously limit your career as a published author. Once your book is released and you begin to market it, you will discover:1. “Being available” means being buried among the thousands of books posted on the online bookstores and computer book ordering systems.Read more…Will 2007 will be The Year of the Authorpreneur for Internet Book Marketing
As an author, you possess the true secret to Internet book marketing success – your writing skills. Why? The biggest hurdles that Internet Marketers face is providing original content that is written to satisfy:• The search engines to obtain good positioning• Information hungry surfers searching for quality niche content• The continuous need to provide quality content to maintain search engine positioning and targeted trafficBecoming an Authorpreneur An Authorpreneur does not compete using the traditional book marketing model.Read more…Secrets of the Writer's Trade: Basic Elements of a Strong Publishing Platform
As nonfiction book writers, we all need to develop a healthy, ongoing relationship with our readers. This doesn't mean we engage in a push-push-push of our precious ideas upon a bunch of paying consumers. It means we establish a meaningful exchange with our readers based on value and purpose.Read more…Do You Need Help Promoting Your Adult Book?
You’ve just had your first erotic book published. Or, maybe it’s your second or third, it really doesn’t matter. You’re feeling excited and ready for the next step as a published author: Your book’s promotion online.Read more…How to Create a Book Marketing Plan
A book marketing plan is an outline that will help you determine where and how you will promote your book. It can also serve as an indicator of how well your book may do in the market, once you publish it.Ideally, you should draw up this plan well before you send your manuscript to a traditional or POD publisher.Read more…Promote and Sell Your Book
Writing and printing a book are the basic steps in publishing.The key to success in publishing is the marketing. This is the area where most self-published (SP) authors and providers fail.Read more…Self-Publishing - Debacle or Solution
There are some reviewers, literary critics, and traditional publishers who believe that self-publishing (SP), in all its varieties, is for the unprofessional and untalented author. Self-published authors have not faced any critical review of their work, and the companies that do self-publishing are motivated by money rather than the quality of the work! me There is definitely some truth to this but it applies equally to some of the traditional publishing houses.Read more…Creative Writing: Dealing with Rejection
I am often approached by clients who have been trying for years to write their own books, but haven’t got anything to show for their efforts except several drawers full of politely (and not-so-politely) written rejection letters. So how does a writer – or any artist, for that matter – deal with the pain of rejection?First of all, there is a reason why rejection is felt much more strongly in the arts than anywhere else.Read more…Trying To Get A Book Published Is A Career In Itself
I would never have gone through the agony and no ecstasy of writing another draft of "Frantic" if a clairvoyant hadn’t ordered me to rewrite it. ‘I see it in all the bookstore windows,’ he droned after enticing me to drop silver into his palm.This time round, I was convinced I was really going to get the book published after all these years of frustration and anguish.Read more…Build Demand For Your Book Before It Is Written
After authoring 70 books, Robert Bly has announced he will write no more. He is getting out of the book writing business.Publishers, he says, are wanting more for less from authors.Read more…Book Marketing: How to Get in Touch with Your Readers
One of the biggest problems with traditional book marketing is that when someone buys your book, you have no way of contacting your readers. There's no way to tell them about any other books you have (unless the publisher included that in the book somewhere), or when you have a new book coming out.There's no way to let them get to know you better, and find out what other products you have that might interest them.Read more…Promoting Your "How To" Book - Customer Confidence Building
Once you have your book completed and out in the marketplace you cannot sit back and hope the sales will be great unless you have no desire or care to see it sell, YOU have to promote it. So, what can you offer that will boost customer confidence and promote additional sales? Of course there are the traditional promotion tools, e.Read more…How to Know if You Need a Book Publicist and What to Expect Once You Get One
You’ve written your book.You’ve either sold it to a traditional publisher or you’ve decided to self-publish.You know the book has the potential to become a bestseller.Read more…How Not To Get Published - How To Win the WWOTYA - 7, Relationship With Your Publisher
So, despite the advice you have been provided with and your efforts to follow each of them, you have got a positive letter from a publisher. Do not go into a panic. Several options are still within reach to avoid getting published.Read more…
Most Recent Articles in Book Marketing category
- How to get rich by writing fiction - By: Sudhir Sharma
Some of us write simply because we cannot not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment. - Book Marketing 101 - By: Jasmeet Kahlon
For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. - The REAL TRUTH on How to Write an eBook - By: Diya Sood
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. - Book Marketing - How Rich Authors Make Money - By: Bob Burnham
Ever wonder how some authors seem to steal the limelight and the profits while others collect dust on bookstore shelves? Some of those really well off authors are not even that good. You read their books and think "I could write better than this." - How To Write A Book, 4 Simple Strategies - By: Bob Burnham
Writing a book doesn't have to be complicated. The image of the frustrated writer sitting at their typewriter with piles of balled up paper at their feet is a myth. In fact, when you use a few simple strategies, writing a book can be accomplished quickly and professionally - no writer's block and no piles of balled up paper. - How To Get A Reporter's Attention For Your Book - By: Jitender Sharma
Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch? - Kick Off Your Brochure Marketing With These Simple Steps - By: Janice Jenkins
Brochures are very effective tools to have when you want to grow your business. However, most brochure marketing campaigns need to be redesigned and restructured because they don’t get the results you expect from them. In order for your promotional efforts to be effective, designing brochures should be in order. Here’s how you can kick off your brochure marketing campaign with these steps. - Book Publicity: The New York Myth - By: Melissa Sandford
While there are some exceptional book and literary publicists working straight out of The Big Apple, it should be noted that having a publicist located in New York does not automatically guarantee an author that their writing will reach readers. - Interviewing Tips for First Time Authors - By: Melissa Sandford
As you prepare for your first or next interview, always remember the hardest part is over. You have already written 300+ pages, found an agent, a publicist and survived the excruciating editing process. Interviewing well is essential, however, it is also one of the easiest and most enjoyable aspects of publishing a book. - A Secret to Make your Book a Best Seller - By: Barry Sheppard
There is a secret to writing your bestselling book. I would like to tell you about it, so that you can use it as I have.