• Getting Published

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    If you write articles for Ezines you might think publishing a full-length book is not in your future. Think again. Your knowledge and enthusiasm about a subject of interest to a host of readers might be just what a book publisher is looking for.Read more…
  • Book Promotion Guide 101

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    No matter how old as an author you are, you always want your book to be the best in its category. Only applying ‘book promotion techniques’ can ensure this. Because of growing competition book promotion has become a daunting task, which can leave even a veteran publicist dithering for ideas.Read more…
  • Marketing on a Shoestring -- or Less!

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    You have a great product or service. The best in its field, without a doubt. You get a great new website, open your doors, and...Read more…
  • Writing the Synopsis

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    When an agent or editor responds favorably to your query letter, he or she will probably ask you to submit the first 3-5 chapters of your book along with a synopsis. Writing the synopsis is the tedious but necessary evil. With a non-fiction book, the process differs in that you will have to submit an outline.Read more…
  • E-Book Or Printed Book: What Do You Think?

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    Having an e-Book replace my favorite dog-eared paperback is not something I want to think about. There is a certain sense of familiarity and comfort while reading a good paperback, sort of like hanging out with a good friend.My trusty paperback can be carried in my purse and pulled out when waiting in the doctor's office, and I can highlight favorite passages or doodle in the margins.Read more…
  • 10 Tips to Sell More Books with a Sales Letter, Part 2

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    First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.Read more…
  • Hurricane Book Marketing Group

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    Greetings Fellow Authors and Writers; I believe we need a new method to market books, which are either self-published, eBooks or published with major publishers. I believe that in may past entrepreneurial efforts I learned a thing or two about grass roots marketing which can be applied to book marketing as well to literally zoom in on your target market.Now my plan is not completed yet, however enough is in place that I can briefly describe it to you.Read more…
  • Everyday Embellishments

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    Recently, I finished reading the book, “A Million Little Pieces”. The controversy surrounding this book was over the author, James Frey, who later admitted he embellished the story or made part of it up. The question that’s begging to be asked is why does this bother people so much?Read more…
  • Low Budget Marketing Ideas

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    I began writing my first manuscript in 1996 and self-published the book in 1998. After the book was printed I learned there was another aspect of the writing business that needed to be addressed if I wanted to be a success: it’s called marketing. Due to my failure to research the business of writing ahead of time I was unprepared for that reality.Read more…
  • Book Signing Experiences of an Unknown Author

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    In the following paragraphs I’ll recount my first two book signings. There are several factors that can contribute to the success or failure of an event. They include the genre of the book, the quality of the store manager handling the event, and the experience and personality of the author.Read more…
  • Authors and Bad Reviews

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    Let's say you just got your first bad review. Man, it was a doozy. As a matter of fact, it was horrid.Read more…
  • Marketing

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    The information below is intended for new authors who are writing to attain personal recognition and/or financial rewards. For those whose motivation is simply to see their name on a book cover or to tell a special interest story that will have a very limited target audience — such as their family history — you probably don’t need to read further.Marketing is one of the most important pieces of the formula for an author’s success; yet it is often given scant or no attention by new writers in advance or getting published.Read more…
  • Fiction Writing Is Obsolete

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    Are you a fiction writer and never been published? Do you write fiction and self publish your own books? Have you found that fiction is not what the books stores are stocking on their shelves now?Read more…
  • Representation: Pros and Cons

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    As an editor, I've heard it said so many times. "Can you help me get an agent?" my clients ask, breathlessly, as if an agent is the only thing standing between them and life itself.Read more…
  • Do's and Don'ts of Self-Publishing

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    It used to be where people who self-published were considered neophytes who weren't good enough to be published by more traditional publishers. They clung like barnacles to the edges of the book world, trying but not gaining access to the inner sanctum -- a place on the shelves of Barnes & Noble and a trip to Oprah's couch.These days, however, self-published authors can make themselves lots of money, build platforms for the launch of further projects, and even sell their books at Barnes & Noble.Read more…
  • How to Find More Readers for Your Book Online

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    If you are writing a book, you are sure to like the topic about you write. It is substantial for a writer to identify or to be able to define his future audience. After you have psychologically and socially located your target audience, ask yourself:- What kind of web sites are they likely to visit?Read more…
  • Writing: Turning Your Rejections into Sales

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    The first rejection is always a shock. How could a publisher reject you after you worked so hard, printed the manuscript or burned a CD, wrote a proposal, and paid for shipping? Rejection is always painful, yet you may grow from it.Read more…
  • Should Online Article Submission Websites List Author's Previous Books?

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    Recently one of the top online article submission websites has considered listing books by the authors who post their articles online as an added bonus to the these top online expert writers. Should Online Article Submission Websites list these writers and authors Previous Books? Well it seems to be a good idea and many authors who have written books have considered this.Read more…
  • How to Write and Publish a Book

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    To publish a book is to become immortal. Why? Because your name and most importantly, your ideas will live on even when you are no longer physically here on earth.Read more…
  • Comics Books: Our Own Worst Enemy?

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    Like most comic publishers I spend quite a bit of time thinking about the state of the industry and how to make it better – well, truthfully, how to make my little corner of it better. After spending a lot of time thinking it over and discussing what everyone perceives to be the main elements leading to the downfall of comics (the distributor monopoly, for example), I realized what the biggest problem and killer really is: the industry.I believe most of the problems that we encounter “in the industry” come from the industry itself.Read more…

Most Recent Articles in Book Marketing category

  • How to get rich by writing fiction - By: Sudhir Sharma
    Some of us write simply because we cannot not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment.
  • Book Marketing 101 - By: Jasmeet Kahlon
    For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful.
  • The REAL TRUTH on How to Write an eBook - By: Diya Sood
    The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain.
  • Book Marketing - How Rich Authors Make Money - By: Bob Burnham
    Ever wonder how some authors seem to steal the limelight and the profits while others collect dust on bookstore shelves? Some of those really well off authors are not even that good. You read their books and think "I could write better than this."
  • How To Write A Book, 4 Simple Strategies - By: Bob Burnham
    Writing a book doesn't have to be complicated. The image of the frustrated writer sitting at their typewriter with piles of balled up paper at their feet is a myth. In fact, when you use a few simple strategies, writing a book can be accomplished quickly and professionally - no writer's block and no piles of balled up paper.
  • How To Get A Reporter's Attention For Your Book - By: Jitender Sharma
    Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch?
  • Kick Off Your Brochure Marketing With These Simple Steps - By: Janice Jenkins
    Brochures are very effective tools to have when you want to grow your business. However, most brochure marketing campaigns need to be redesigned and restructured because they don’t get the results you expect from them. In order for your promotional efforts to be effective, designing brochures should be in order. Here’s how you can kick off your brochure marketing campaign with these steps.
  • Book Publicity: The New York Myth - By: Melissa Sandford
    While there are some exceptional book and literary publicists working straight out of The Big Apple, it should be noted that having a publicist located in New York does not automatically guarantee an author that their writing will reach readers.
  • Interviewing Tips for First Time Authors - By: Melissa Sandford
    As you prepare for your first or next interview, always remember the hardest part is over. You have already written 300+ pages, found an agent, a publicist and survived the excruciating editing process. Interviewing well is essential, however, it is also one of the easiest and most enjoyable aspects of publishing a book.
  • A Secret to Make your Book a Best Seller - By: Barry Sheppard
    There is a secret to writing your bestselling book. I would like to tell you about it, so that you can use it as I have.