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The Best Book Marketing Tool in the World
Advertising is expensive. Book signings are a waste of time. Brochures get thrown away.Read more…Writing Coach Says: Make Your Own Best-Seller!
Have you ever wondered what it takes to make a best-selling book?I’ll tell you the secret, having written 12 books that have collectively sold hundreds of thousands of copies.In a word, to make a book a best-seller, you need SALES!Read more…Secrets of How Authors Can Sell Books by the 1000s to Organizations for Incentive Programs
Do you include selling books to organizations in your marketing program? You should.By getting outside of the bookstore channel, you will have the potential of selling - not just one book at a time - but 1000s of books at a time.Read more…Synch Your Book and Web Site Now, Part 2
Are you an author that wants to sell more books? Sure you are. We all are.Read more…5 Ways to Market the UNSOLD Books Stacked In Your Garage
The honeymoon is over. Your book has been out for over a year now. Book sales have slowed down from your initial Big Push marketing by you and/or your publisher.Read more…10 Tips to Sell More Books With a Sales Letter, P1
First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action.Read more…The Quick and Easy Formula for Finding More Readers for Your Book - Part 2
Finding Your Audience OfflineAn association is a group of people who share a passion, interest, hobby or common characteristics and can be reached through the means that the association uses to communicate with its members such as newsletters, mass email, meetings and conferences.There are hundreds of thousands of associations in the United States alone, and when you factor in the International associations, the research shows that there is an organized group for just about every special interest you can imagine.The Gale Encyclopedia of Associations can be found in the reference section of most libraries and contains a vast amount of information on just about every association that exists.Read more…The Revival of the Audio Book
After 70 years audio books are still going strong. Nowadays it is very easy to download audio books from the Internet, which makes them more popular then ever before. A short history of the audio book In 1920 the Royal National Institute for the Blind in England was already doing research on how to create audio books for the blind.Read more…Why Testimonials are Number One in Selling
Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, because people want to get on the bandwagon when others recommend.Book Back Cover TestimonialsHere, you will need three testimonials-- one from a celebrity or leader in your field, and from the man or woman on the street--thrilled readers.Read more…How To Get Your Novel Noticed By An Agent
All aspiring novelists know how hard it is to get an agent these days. It seems impossible when it's obvious you have to be a celebrity before you can get anywhere near getting published. Don't give up just yet though.Read more…How to Get Celebrity Endorsements & Testimonials for Your Books
Getting a celebrity, notable VIP, or leader in your field to give your book a short testimonial or endorsement (sometimes called a “blurb”) is a great way to boost sales and garner extra publicity. Remember that this is a trade-off. You get a testimonial for your book, and the endorser gets additional exposure and/or credibility.Read more…The Bestseller Author Interview: Keywords Key
You’ve written the book, you’ve landed the publisher, your launch date is fast approaching. Now it’s time for the all important flurry of promotion.Being a new author, one of the cornerstones of promotion is the interview.Read more…One Catch-22 of Internet Marketing For Authors
When I became a published author, little over a year ago, I realized that my publisher would be doing next to nothing to push my book. So I started researching ways of doing my own promotion. I read about preparing press releases, doing book signings, methods for approaching that various media.Read more…Giving Away Samples to Strategic Players
Have you written a book or a white paper? Give them away for potential clients to read and they will deem you to be the expert.Event giveaways can cost you a fortune if they are not given out to your target audience.Read more…The Quick and Easy Formula for Finding More Readers for Your Book - Part 1
It's probably safe to assume that if you are writing a book, you have an affinity for the topic and audience. Whoever your target audience is, you must ask yourself:* Where are they most likely to be when they are online?* What web sites do they visit?Read more…How To's For A Successful In-Studio Raido Interview
Although most of you will be doing radio interviews by phone, if you’re on a tour or happen to land in interview in your city or one nearby, you may be asked to come into the studio. For most of you, this prospect is exponentially more frightening than interviewing from your own home or office, but it doesn’t have to be. Following are some tips to calm you down.Read more…Media Coaching Critical to Book Marketing and Book Publicity
Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it’s sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk.Read more…One Author's Solution For Publishing Creative Writing Output
It has never been easy to have your creative writing output accepted by traditional publishing houses.Witness these famous masters of fiction who were all obliged to take the route of shelling out hard cash to have their debut novels printed.Alexandre Dumas D.Read more…Book Cover Design -- How Important Is It?
In today's world, self publication is becoming an increasingly popular method for authors to publish their work for the world to read. Generally, self publishers have pretty tight budgets and it's no surprise that book cover design can be discounted as an expense of lesser importance. Is book cover design really that important?Read more…4 Website Musts For Authors
Websites are an important part of today's book promotions. Readers, reviewers, book buyers, and perspective publishers use author websites as a source of information.The basic rules of good general design apply.Read more…
Most Recent Articles in Book Marketing category
- How to get rich by writing fiction - By: Sudhir Sharma
Some of us write simply because we cannot not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment. - Book Marketing 101 - By: Jasmeet Kahlon
For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. - The REAL TRUTH on How to Write an eBook - By: Diya Sood
The hardest part of writing is the first sentence. When you look at the whole project, it seems like an impossible task. That's why you have to break it down into manageable tasks. Think of climbing a mountain. - Book Marketing - How Rich Authors Make Money - By: Bob Burnham
Ever wonder how some authors seem to steal the limelight and the profits while others collect dust on bookstore shelves? Some of those really well off authors are not even that good. You read their books and think "I could write better than this." - How To Write A Book, 4 Simple Strategies - By: Bob Burnham
Writing a book doesn't have to be complicated. The image of the frustrated writer sitting at their typewriter with piles of balled up paper at their feet is a myth. In fact, when you use a few simple strategies, writing a book can be accomplished quickly and professionally - no writer's block and no piles of balled up paper. - How To Get A Reporter's Attention For Your Book - By: Jitender Sharma
Reporters are busy people. On any given day they are fielding dozens of phone calls, making calls of their own, reading stacks of newspapers and magazines and rushing to meet deadlines. So how do you break through all the noise to get a reporter or an editor on the phone to listen to your pitch? - Kick Off Your Brochure Marketing With These Simple Steps - By: Janice Jenkins
Brochures are very effective tools to have when you want to grow your business. However, most brochure marketing campaigns need to be redesigned and restructured because they don’t get the results you expect from them. In order for your promotional efforts to be effective, designing brochures should be in order. Here’s how you can kick off your brochure marketing campaign with these steps. - Book Publicity: The New York Myth - By: Melissa Sandford
While there are some exceptional book and literary publicists working straight out of The Big Apple, it should be noted that having a publicist located in New York does not automatically guarantee an author that their writing will reach readers. - Interviewing Tips for First Time Authors - By: Melissa Sandford
As you prepare for your first or next interview, always remember the hardest part is over. You have already written 300+ pages, found an agent, a publicist and survived the excruciating editing process. Interviewing well is essential, however, it is also one of the easiest and most enjoyable aspects of publishing a book. - A Secret to Make your Book a Best Seller - By: Barry Sheppard
There is a secret to writing your bestselling book. I would like to tell you about it, so that you can use it as I have.
