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Simple Copywriting Secret Makes Your Ads More Profitable Without Increasing Sales Or Raising Prices
Would you like to increase the profits of every ad you write...without making any extra sales and without adding even one penny to the price of what you're selling?Then consider this:A couple years ago one of my joint venture partners and I were selling a product that, while extremely high quality, was getting a ton of refunds.Read more…Freelance Copywriter Secrets: How to Write Copy When You're Stuck
It happens to every freelance copywriter now and then. You get an assignment to write copy about a product or a service that just leaves your brain dry.Nothing about the product excites you or leaps out at you as a strong selling point.Read more…Freelance Copywriter Secrets: You're Really Just Selling Aspirin
freelance copywriter, copywriting tips, white papers, rainmaking tipsWe freelance copywriters sometimes get too caught up in our work and try too hard to make it an intellectual exercise. But we need to remind ourselves we are not writing literature, we are selling on paper.To keep myself grounded, and to remind myself that I am a freelance copywriter not a poet, I will often tell myself, you’re really just selling aspirin.Read more…Freelance Copywriter Secrets: Free Sample Marketing
As a freelance copywriter, I am always doing research. I study other people’s copy (there are some who say I am looking for ideas to steal, and they would be right), I read books on marketing, copywriting, advertising, web design, professional rainmaking, and all sorts of stuff that only a copywriting wonk would be interested in.But I especially like doing research that involves free food.Read more…Freelance Copywriter Secrets: It's the Brand, Stupid!
Have you ever watched a truly entertaining commercial, laughed hysterically all the way through it … but afterwards had absolutely no idea who the company was or what product the commercial was about?That is an example of a freelance copywriter not doing his job.On the other hand, we’ve also seen those obnoxious, loud commercials in which the announcer shouted from start to finish, repeating the product’s brand name over and over (think car dealerships or cheesy lawyers).Read more…Make Your Copywriting Exciting, Passionate And Emotional...Without Using Any "Hype" Whatsoever
If you want to know a quick and easy way to inject passion and excitement into your ads without using even a speck of "hype", then here's how one of the world's greatest living copywriters does it.And why you can do it, too.Anyway, here's the "secret" in a nutshell:Get rid of all the exclamation marks...Read more…Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 3)
This article is part 3 in a series entitled Unleash the Awesome Power of Testimonials. In part one, we discussed how testimonials can create credibility and trust, they are evidence you use to bolster your claims regarding your product or service. And we also discussed how testimonials make use of the persuasion technique, social proof, which causes us to tend to model our behavior after the actions of others.Read more…Amazing Copywriting Secret Of Famous Comic Book Writer Makes Writing Your Copy Easy As 1-2-3
If you want to know an almost laughably easy way to increase the sales of all your copywriting...without any extra effort and without having to learn anything new...then this article will show you how.Read more…Build A Meaty Copywriting Swipe File Full Of The Best Ads Ever Written...For Less Than $50
How would you like to quickly and cheaply build a thick, beefy swipe file full of proven and successful direct response ads?A swipe file that contains not only long copy ads...but also proven classified and space ads that can be adapted and modified for pay per click ads and ezine ads?Read more…Free Copywriting Resource Reveals What Makes Your Customers "Tick" On An Emotional Level
If you want to know a quick and easy way to get inside the heads of your customers...and learn what their "hot buttons" are when writing copy...then check this out:One of the first things I do when starting a new copywriting project is go straight over to amazon.Read more…Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 2)
This article is the second in a series of copywriting tips on how a freelance copywriter can use the power of testimonials to create persuasive ads, web content, direct mail and white papers.In part one, I explained that testimonials do four things: they give your copy the credibility that can only come from a third party endorsement, they transfer trust to you and your product, they provide evidence to support your claims and they tap into the persuasive power of social proof.If you haven't read part one yet, you can find it at, Read more…Freelance Copywriter Secrets: An Article Writing Success Story
This is an article-writing success story that demonstrates just how quickly publishing articles online can produce results on search engine rankings.I started my blog on August 22, 2006. A few days later I began submitting articles to three major article submission sites.Read more…Learn Copywriting Fast - Even With A Job, A Family And Other Time Consuming Responsibilities
Not long ago someone asked me this interesting question:"I have a full time job, a family I love and a full rotation of adult responsibilities. How do I find time to learn about copywriting?"This is a great question.Read more…Why "Crappy" Copywriting Can Sometimes Make You More Money Than "Great" Copywriting
If you are just starting out as a copywriter, but are afraid of writing "crap", then here's how to abolish that fear and start making money right away -- no matter how poor your copy is.Look, here's the whole secret to getting over your fear of writing bad copy:Just start writing.The more writing you do the better you'll get.Read more…Incredibly Simple Copywriting Trick Guarantees You Never Stare At A Blank Screen When Writing Copy
If you would like to make sure you never again stare at a blank screen or piece of paper when writing your copy, then this article will show you how.Once upon a time a guy I know called me up almost panicky because he had a looming deadline and couldn't think of anything to write."All I seem to be doing is starting at a blank screen!Read more…Make Copywriting Faster, Easier And More Profitable...By Writing Your Headlines Underwater
It seems like not a day goes by when one of my business partners doesn't call me up, or I call him up, and say:"Hey, I was just taking a shower and got this great new idea for that project we're working on!"I know that sounds strange, but it's true.There's something almost magical about taking long showers and "suddenly" getting the answers to problems or coming up with ideas for your ads.Read more…Freelance Copywriter Secrets: Unleash the Awesome Power of Testimonials (Part 1)
Testimonials are a freelance copywriter’s best friend. Talk about a tool that makes our jobs easier AND makes the finished product more persuasive and with measurable results, the testimonial is it.I can sing the praises of testimonials all day long.Read more…Freelance Copywriting - Marketing Yourself and Your Website: Part 2
As a freelance copywriter, you have ready-made skills to hand that will enable you to market your website in highly effective ways.By using your most deft copywriting techniques – including sleight of hand and a little keyword juggling – you’ll race up Google’s rankings faster than you can say ‘search engine optimization’!In so many ways, the freelance copywriter’s time has come – thanks largely to the ascendancy of the Internet.Read more…Nonprofit Copywriting – Expert Tips
1. Cut the jargon.Avoid industry jargon and buzzwords -- stick to the facts and the benefits. Skip "capacity building" and "technical assistance.Read more…Freelance Copywriter Secrets: Honesty is Good For the Bank Account
Dan Kennedy is a freelance copywriter who is regarded as a hero by many of us in the copywriting profession. And for good reason, my copy of his book, The Ultimate Sales Letter, is highlighted, bookmarked and contains many, many of my handwritten notes in the margins. It is one of the best books on copywriting I own.Read more…
Most Recent Articles in Copywriting category
- The Essential Factors About Content Copywriting - By: Naman Jain
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here. - The Copywriting Secrets that will Boost All Your Direct Marketing Sales! - By: Gil Carlson
Discover my copywriting secrets and boost results from all your direct marketing! - Write about Real Estate for Money - By: Ed Kirkland
Ads can come from many different sources. Google Adsense is one of the most popular, but there are many other companies that you can submit your blog to. Usually, if someone uses your blog as a portal to the ad, you can earn anywhere from a few cents to a few dollars. - Writing, Editing, and Proofreading - By: David Bowman
Writing, editing, and proofreading are not the same. What are the unique skills each requires? Why is a writer often not the best person for editing and proofreading? - On Copyrights, the Creative Experience and Graphic Designers - By: Jessica Thomas
The creative experience for many young designers is enough to think about. Now they must consider the global implications of copyright laws? You bet. Why is a knowledge of the legal precedence of copyright important to a young artist? Because in order to create, a good artist should know as much as possible about his tools. This means not just the origins of his fine bristle brush, or the interesting history of the chemistry of his pigments, but to examine the social and political tools that will allow him to function as an artist in the United States in 2007. Copyright laws in the United States, had, until 1989, been focused on keeping intellectual property private in order to facilitate economic growth. In other words, in the US, copyright law has historically been a monetary issue, not a creative one… - A Web Copywriter Should Know the Rules and How to Break Some - By: Steven Gerber
What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. - The Value Trap - By: Elaine Berry
No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a bonus. - We’re all Tech Writers Now: Three Steps to Clear Writing for the Web - By: Nigel Fogden
Take some tips from technical writing that will make your ideas clear and persuasive in the new reading environment of the web.Print media puts the reader in the passenger's seat. What if you don’t want a character to die? - Copy Writing - Don't Overlook The Obvious - By: Paul Hooper - Kelly
The other day, I was getting ready for a spot of TV viewing. With such excitement in prospect, I nipped out to the convenience store for a pizza.But it was no ordinary pizza. - How To Write A Headline For A Print Ad - By: Joaquin Garcia
In an earlier article for E-zine Articles, I lamented the waste of an ad for not using a headline. Here I would like to give the reader some pointers on how to write headlines. Specifically using the words "How to".