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Instant Copywriting "Fix" Explodes The Response Of Every Ad You Write
If you would like to know a very simple and easy way to make all of your ads pull more response, then this article will show you how.One of the single best pieces of copywriting advice I ever got was how you can dramatically increase the momentum and urgency of your offers by making your paragraphs and sentences especially choppy and short at the close.Let me give you a quick example.Read more…Freelance Copywriter Secrets: Pile On The Benefits Until They Can't Say No
freelance copywriter, writing web content, copywriting tipsWhat happens when you read a sales letter that contains a long list of bullet point benefit statements? What happens to me is all my resistance just crumbles away under this machine-gun fire of reasons why I must buy this service or product.When a copywriter writes copy that lists one benefit after another in bullet point form, my mind simply cannot come up with objections or reasons not to buy fast enough to keep up with the copywriter.Read more…How To Tell Which Copywriting Clients Are Worth Dealing With...And Which Ones Aren't
If you are a copywriter who gets paid on commission -- instead of or in addition to taking an up-front fee -- then please read this article very carefully.Doing so can make you a ton of money while saving you a ton of time.Back when I was just starting out as a copywriter, to get some "real world" experience, I did copywriting jobs on just pure commission.Read more…Freelance Copywriter Secrets: 10 Ways To Make Yellow Page Ads More Profitable
For many businesses, an annual ad in the Yellow Pages or one of its competitors, can be a huge investment. If the ad works well, it can bring a in steady stream of new customers all year long.But what if your ad just doesn’t pull in as much business as you need?Read more…How To Write A Million-Dollar Ad...With One Finger
A couple weeks ago I got together with some local business owners to discuss the many "ins and outs" of marketing.Eventually, they started asking me about copywriting, and wanted to know what the biggest "secret" of copywriting was."It all comes down to your keyboard," I said.Read more…Freelance Copywriter Secrets: 9 Ways To Get Big Business From Small Ads
Inch for inch, a small ad just might be the best advertising deal around. If done right, a small space or classified ad can bring you profits far exceeding what a larger often produces. Here are some ideas to get more bang for your buck with small ads: Use small ads to test headlines and other key elements before you pay for a larger ad.Read more…How To Make Copywriting Fun, Easy And Deliciously Profitable
If you'd like to know a secret way of making your copywriting more enjoyable, your business more profitable and your promotions more sustainable, then this article will show you how.Recently, I heard an interview of a guy who writes and self publishes "special effects" cookbooks and other information products.And during this interview he spilled his guts about the way he markets, how he writes ads, and what his influences are.Read more…Freelance Copywriter Secrets: How To Sell Discounted Dollars
Could you sell dollar bills for 75 cents each? Of course you could, but it’s not that easy to sell your products or services, is it?Well maybe it is.Read more…Why Most Copywriting "Success Stories" Are Bogus
Seems not a week goes by when someone doesn't email me all discouraged about their lack of copywriting response, and say something like this:"I research the product, I spend weeks coming up with compelling headlines and copy...I learn the market better than anyone else...and yet my ads don't pull big numbers.Read more…Is Your Service Cost High?
Like any professional, it’s a quest that has over time grown into a habit I’ve become susceptible to. It is to know how much are others charging for service similar or nearly similar to mine. It is a touchy issue and many service providers would rather prefer not to speak about it.Read more…When Great Copywriting Can Actually Kill Your Sales
One of the most-quoted copywriting phrases in the world is, "sometimes people will buy your products because of just one bullet."And that's true.People really will read an ad that's 5, 10, 15 pages or more...Read more…Freelance Copywriter Secrets: An Easy Client Acquisition System
If you are in a service business, there are only three ways you can get new clients: You to client: “Will you do business with me?” You to client: “I do great work, will you do business with me?” Client to you: “We’ve heard you do great work, will you do business with us?Read more…Freelance Copywriter Secrets: Why 2-Step Ads Make More Sales
For decades, many researchers and freelance copywriters have demonstrated the same immutable fact: A two-step, or multi-step, advertising program produces many times more sales than ads that attempt to get people to buy from a single exposure to a marketing message.What is a two-step program? When your ad promises a fee DVD, a free tape, a free booklet, a free report, a free ebook or free information of any kind, you are applying the two-step technique because you are attempting to make the sale on the back end rather than up front.Read more…Freelance Copywriter Secrets: Use Stories to Dramatize Your Benefits
It’s hard to think of a commercial website that could not be enhanced with client testimonials or case histories, which are real-world stories about how your company or product solved a problem for a client. When effectively written, these factual accounts read like a story, with a main character, a plot and a resolution.But what about fictionalized stories?Read more…Freelance Copywriter Secrets: Finally A Law Firm That Gets Marketing Right!
Just when I had all but given up on lawyers’ advertising, along comes one attorney who really knows how to get it right.As a former attorney –turned freelance copywriter, I have always paid special attention to how law firms market themselves. And, with very few exceptions, how badly they do so.Read more…4 Ways You can Use Ghostwriters to Immediately Create Profits for Your Business
Never spend weeks, months, or years trying to sit down and write your own (quality) information product when you can just hire a ghostwriter! Believe me, that's what the pros are doing. It's time for you to start learn how to use them too.Read more…The Business Plan Writer
Writing a business plan is not everyone’s cup of tea. Even for a fiction writer, they might have some problems writing a business plan – and the reasons are? Specifics.Read more…Website Copywriter: How to Be Successful
There are a lot of people today who want to be a copywriter. Besides, this profession is very rewarding and can definitely let you earn a lot of money. This profession is also a great way to help you make extra cash if you already have a regular job.Read more…Good Website Copywriting is the Key to Your Online Success
If you want to have promotions and good standing in search engines then you should know that the written content of your website is one of the very important factors to meet that ends and the quality of the content of your website can make that happen. It is absolutely the one factor that could possibly meet the success goals of your site. Remember that if the site contains only images it can do nothing to make the sales higher and for the visitors to stay and return.Read more…The Mind Reader
Once in awhile I get it right — even 100% on target at that. What am I talking about? Anticipating a client’s needs to the point where I am able to convey to them what they are unable to state in words to me.Read more…
Most Recent Articles in Copywriting category
- Know the perfect art of SEO copywriting - By: Naman Jain
Writing is a craft but SEO copywriting is surely an art. SEO copywriting is a real professional writing that aims at increasing the ranking of a particular website. - To be or not to be search engine copyrighting outsourcing - By: Sudesh Kumar
Search engine copywriting is virtually all about crafting content for your website. It has to be written in such a way that the content becomes search engine friendly. - SEO Copywriting - how to optimize your web site for different search engines - By: Naman Jain
SEO copywriting helps your web sites get high ranking on various search engines in an authentic way and attract maximum surfers to search through your web sites. - The Essential Factors About Content Copywriting - By: Naman Jain
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here. - The Copywriting Secrets that will Boost All Your Direct Marketing Sales! - By: Gil Carlson
Discover my copywriting secrets and boost results from all your direct marketing! - Write about Real Estate for Money - By: Ed Kirkland
Ads can come from many different sources. Google Adsense is one of the most popular, but there are many other companies that you can submit your blog to. Usually, if someone uses your blog as a portal to the ad, you can earn anywhere from a few cents to a few dollars. - Writing, Editing, and Proofreading - By: David Bowman
Writing, editing, and proofreading are not the same. What are the unique skills each requires? Why is a writer often not the best person for editing and proofreading? - On Copyrights, the Creative Experience and Graphic Designers - By: Jessica Thomas
The creative experience for many young designers is enough to think about. Now they must consider the global implications of copyright laws? You bet. Why is a knowledge of the legal precedence of copyright important to a young artist? Because in order to create, a good artist should know as much as possible about his tools. This means not just the origins of his fine bristle brush, or the interesting history of the chemistry of his pigments, but to examine the social and political tools that will allow him to function as an artist in the United States in 2007. Copyright laws in the United States, had, until 1989, been focused on keeping intellectual property private in order to facilitate economic growth. In other words, in the US, copyright law has historically been a monetary issue, not a creative one… - A Web Copywriter Should Know the Rules and How to Break Some - By: Steven Gerber
What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. - The Value Trap - By: Elaine Berry
No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a bonus.