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Freelance Copywriter Secrets: 15 Ways To Increase Your Ad's Inquiries
I just don’t understand the point of advertisements that are only intended to build image and brand awareness. An ad can generate leads and enhance image and brand awareness.Here are X ways you can increase the pulling power of your ads to generate leads: Offer free information.Read more…Sneaky Copywriting Tactic Lets You Spin Your Product's Worst Flaws Into Compelling Reasons to Buy
Last weekend a friend of mine was having a problem selling a high quality juicer that was on sale in the housewares store she works at.Since my friend uses the juicer herself, she had no problem explaining its advantages, performances and benefits.But one customer demanded to hear the juicer before buying it.Read more…How New Copywriters Can Save $128.50 On Their Business Phone Line
A typical question from new copywriters putting up their freelance shingle: How much does the shingle cost? Until the promised profits start coming in, how much will you need to pay in overhead expenses?Well, this depends.Read more…Freelance Copywriter Secrets: Either Make Offers Or Save Your Advertising Money
Zig Ziglar is a speaker who talks mostly about salesmanship. But one of his comments has a lot to say about a closely related topic, advertising. He describes a salesperson who never attempts to close the deal as a “professional visitor” rather than a “professional salesperson.Read more…Copied Content or Unique Content
For content writers, life is never rosy. Their role in website building is seldom appreciated, though everyone knows in the back of their minds that it’s the well-written content that primarily fetches search engine traffic.One reason why content writers find it tough is that there are already enough contents available on the net.Read more…Freelance Copywriter Secrets: Are You Losing Money By Failing To Do This
If you are not using the copywriting technique we are about to discuss, you are costing yourself at least 50% of your potential sales.Not only are you losing potential sales, but if even one of your competitors is using this copywriting technique, he is taking money right out of your pocket, stealing your customers and could put you out of business before you even know what is going wrong.What is this technique?Read more…When A Long Copy Falls Short
You’re about to discover the truth most minds reject. Naturally, this article is not for the faint of heart.But I hope you learn the core teaching here.Read more…Copywriting Secrets - How To Write Killer Website Copy
I always get the same question when it comes to website design…“Is website copy really that important?”Well, if you’re interested in actually making a profit from anything you do online, it’s CRITICAL that you have killer website copy!Now I know what you’re probably thinking…What is killer website copy?Read more…Why Making Your Copywriting Promotions Ooze Personality Will Nab You More Sales
A couple years ago I was talking to a copywriter who said something so incredibly powerful, I have never forgotten it.He said, there are two people every copywriter should know better than his favorite character on television:1.) The customer2.) The clientNumber one (the customer) is pretty obvious, but I didn't understand number two, and why it was so important.Read more…How To Make Weak Copywriting Skills Work For You ... Instead Of Against You
A couple weeks ago while lurking in an Internet marketing forum, I saw an ad selling a book on natural bodybuilding tactics used over 100 years ago, that was posted online for people to read and critique.It was actually a pretty good ad (especially for someone just learning how to write copy). But since English is the author's second language, he had trouble making his ad flow and sound unbroken.Read more…The Copywriter and the Seven Deadly Sins
There are quite a few articles around on “The Seven Deadly Sins of Copywriting”. But if you look at them, you will see that not many of them seem to be about the REAL Seven Deadly Sins! These are Pride, Avarice, Lust, Envy, Gluttony, Anger, Sloth.Read more…Freelance Copywriter Secrets: The Case For Direct Response
freelance copywriter, web content writing, ghost writing, white papersWould you keep a salesperson on your payroll very long who never made any attempt to close the deal? Not unless you are an advertiser.Most businesses today keep running ad after ad that doesn’t even attempt to close the deal.Read more…Is Your Website Copy Doing Your Business More Harm Than Good?
One of the reasons that websites don't work as effectively as they might is because business owners, and their internal copywriters, often look at the site through a completely different set of eyes than their visitors.Of course, no-one knows a business better than the people behind it, but trying to be objective about the information customers need on a website, or any promotional medium, can become a difficult task for those who are immersed in its day-to-day activities.For example, throwing as much relevant information as possible onto each page is not the same as providing useful content for effective communication.Read more…The Difference Between Everyday Copywriting and Copywriting That Sells Your Product
Take your average super successful sales person, the person that has brought the most sales to your business (usually it’s just one). Multiply them by a million, and send them off to visit 1 qualified prospect each...all at the same time.Read more…The Essence of Proofreading Services
Quite a sizeable proportion of people and organizations in the developing countries are yet to grasp the essence of proofreading services. It is surprising that even some newspapers and magazines either because of ignorance or little financial cost implications skip this function, thus relying on the reporters and contributors to submit error-free articles. It is no wonder that a glance at a sample of magazines, newspapers, and even textbooks would reveal varying degrees of errors.Read more…Freelance Copywriter Secrets: 5 Ways To Make Your Copy Scannable
As freelance copywriters, we naturally assume our readers will hang onto every word we pen, lingering now and then to ponder what great mind authored such magnificent prose?Unfortunately, we are better off assuming the reader will only take a quick scan over our copy, lasting about 3 seconds. Only if that 3 second glance reveals something that might be interesting (to the reader, not to us) will it merit further study.Read more…Proofreading and Editing Services
Regardless of who you are: an individual, business organization, religious organization, military, proofreading and editing services are required to deal with all manner of errors we face in the course of producing our documents. In-fact, proofreading and editing services are a vital aspect of human activity as most business transactions are conducted in printed form. However, as a result of time constraint and dearth in skilled human resources, some organizations outsource part of this function to professional writers and editors.Read more…Freelance Copywriter Secrets: Sell More With Cliffhangers
First I got hooked on "24." Then I got addicted to "Lost." Now I can’t wait until Monday night to watch "Heroes.Read more…Learn Copywriting Fast...With This Simple Secret Guaranteed To Send Your English Teacher Into A Coma
If you want to dramatically improve your copywriting skills...and if you want to do it as quickly as possible...then here's all you have to do.Read more…Freelance Copywriter Secrets: But Wait, There's More
In the 1970s, television commercials were forever changed when the first Ginsu Knives commercials aired (yes I am that old). They had a campy, kitschy tone to them that became fodder for late night comedians and newspaper columnists.Some of the phrases from these commercials quickly became part of our cultural language like, “but wait, there’s more,” or “now what would you pay?Read more…
Most Recent Articles in Copywriting category
- Know the perfect art of SEO copywriting - By: Naman Jain
Writing is a craft but SEO copywriting is surely an art. SEO copywriting is a real professional writing that aims at increasing the ranking of a particular website. - To be or not to be search engine copyrighting outsourcing - By: Sudesh Kumar
Search engine copywriting is virtually all about crafting content for your website. It has to be written in such a way that the content becomes search engine friendly. - SEO Copywriting - how to optimize your web site for different search engines - By: Naman Jain
SEO copywriting helps your web sites get high ranking on various search engines in an authentic way and attract maximum surfers to search through your web sites. - The Essential Factors About Content Copywriting - By: Naman Jain
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here. - The Copywriting Secrets that will Boost All Your Direct Marketing Sales! - By: Gil Carlson
Discover my copywriting secrets and boost results from all your direct marketing! - Write about Real Estate for Money - By: Ed Kirkland
Ads can come from many different sources. Google Adsense is one of the most popular, but there are many other companies that you can submit your blog to. Usually, if someone uses your blog as a portal to the ad, you can earn anywhere from a few cents to a few dollars. - Writing, Editing, and Proofreading - By: David Bowman
Writing, editing, and proofreading are not the same. What are the unique skills each requires? Why is a writer often not the best person for editing and proofreading? - On Copyrights, the Creative Experience and Graphic Designers - By: Jessica Thomas
The creative experience for many young designers is enough to think about. Now they must consider the global implications of copyright laws? You bet. Why is a knowledge of the legal precedence of copyright important to a young artist? Because in order to create, a good artist should know as much as possible about his tools. This means not just the origins of his fine bristle brush, or the interesting history of the chemistry of his pigments, but to examine the social and political tools that will allow him to function as an artist in the United States in 2007. Copyright laws in the United States, had, until 1989, been focused on keeping intellectual property private in order to facilitate economic growth. In other words, in the US, copyright law has historically been a monetary issue, not a creative one… - A Web Copywriter Should Know the Rules and How to Break Some - By: Steven Gerber
What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. - The Value Trap - By: Elaine Berry
No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a bonus.