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Information
Freelance Copywriter Secrets: Can White Papers and Image Ads Get Along?
We freelance copywriters are often an analytical bunch. Always trying to tinker with ad copy to see if it can be made better. This includes our own copy as well as the work of others.Read more…Goal-Setting for Copywriters - SMART Goals
Most copywriters would not want to meet me at a party.Here are just a few of the questions I'd hit you with:What medium do you specialize in? Direct mail, brochures, websites, infomercials?Read more…Freelance Copywriter Secrets: Is Your Website Doing Its Job?
Does your site capture a list of opt-in email addresses of people who have an interest in what you sell? Repeat after me, the number one purpose of your website is to compile a list of prospective customers. The easiest way to do this is to offer a free information product such as a white paper, ebook or other material.Read more…Freelance Copywriter Secrets: The Myth of the “Better Mousetrap”
Every once in a while a freelance copywriter is handed an assignment with the encouraging words, “you won’t have to do much, this product sells itself.”Oh how I wish that were true, just once. Then my job would merely consist of jotting down a few explanatory notes and collecting big fat checks….Read more…Freelance Copywriter Secrets: Are You Using "Social Proof" To Outsell Your Competition?
A freelance copywriter is always looking for an edge when it comes to finding new ways to persuade in writing. Read the following facts and see if you can guess what persuasive technique they all have in common: The “canned laughter” that has been an ever-present feature of situation comedies for over 50 years is based upon solid research. Despite the fact that canned laughter fools no one, sounds mechanical, and insults our intelligence; studies have shown people laugh longer, more often and afterwards rate the show as funnier with a laugh track than when presented with the same exact show without the canned laughter.Read more…Freelance Copywriter Secrets: 7 Ways To Out Sell Your Competition By Giving Away Free Information
Free information is the secret weapon of the modern freelance copywriter. The web is first and foremost an information resource that bestows success upon those marketers willing to generously share their knowledge with those who seek it.In addition to the obvious benefit of positioning the marketer as an expert, free information also creates a connection (possibly even a bond) between the giver and the recipient of this knowledge.Read more…Write on Target: Copywriting Strategies that Get Results
When you are selling a product or service you can’t just say, ’my product is great!’ and expect people to buy it. You need to find ways of persuading potential customers to act.Read more…How To Write Sales Copy Fast--Even If You're Not A Writer!
A lot of business owners are afraid to write their own sales copy because they don't consider themselves to be writers. If you fall into this category, please let me assure you...You don't have to be a good writer to write riveting sales copy!Read more…Sales Letter Basics
Writing sales letters and direct mail materials is no small task. In just a few short paragraphs, you need to introduce a product or service, outline the benefits, explain why your product or service is better than your competitor's, and convince the reader that they cannot make do without purchasing what you are selling. This is a tall order, especially for an inexperienced copywriter or a small business owner who must double as a copywriter in order to introduce products and services to the target market.Read more…Research for Better Web Copywriting
One of the hardest things for me to learn when I started selling products online was writing good copy. You know things like eye popping headlines and great sales copy. To tell you the truth I struggled for a few years.Read more…Freelance Copywriter Secrets: Answering the “Best” Question
Every freelance copywriter spends grueling hour upon hour trying to convince readers that a certain product, service or company is the “best.” After all, why should your customer buy your product if the competing “Brand X” product is superior?Well there are two problems with the whole issue of which product, service or company is the best.Read more…Freelance Copywriter Secrets: Laying the Groundwork to Write Great Copy
As a freelance copywriter, I am keenly aware that my work will often be the first impression many people have of my client and my client’s product or service.As in all areas of life, preparation divides the winners from the rest of the pack. But how can a freelance copywriter lay the groundwork to write great, compelling copy that produces new customers, new sales and new profits?Read more…How to Feature the Ultimate Benefits for Your Customers
To create the most compelling marketing and promotional pieces possible, you must first think from your customers' perspective.Once you know what you want your promotional copy to do, who you want to talk to and how you need to say what you want to say to get results, it’s time to explore features and benefits.Tell your readers/customers what’s in it for them.Read more…Freelance Copywriter Secrets: How To Tap Into Your Readers' Deepest Needs
As a freelance copywriter, my sole business is to grab the interest of readers and turn them into your customers. How do I do I accomplish this? Well there are obviously a lot of copywriter tools in my toolbox, but before I can even start tapping at my keyboard, I have to determine what need will influence those readers to buy and what appeal I will use to target that need.Read more…Freelance Copywriter Secrets: Don't Discount, Add Value
As a freelance copywriter, one bit of advice I find myself giving out quite frequently is, if you are considering discounting your product or service in order to generate more sales, be very careful.The cost of discounting goes far beyond the actual price difference of the discount. You also run the risk of making your real price too soft in the minds of your customers.Read more…Freelance Copywriter Secrets: Nine Ways Newsletters Pull In New Business
It’s hard to imagine any business, organization or professional practice that couldn’t realize dramatic results from publishing a well-written newsletter (either in electronic or paper form). As a freelance copywriter, one of my favorite projects is writing a newsletter for a client that wants to generate new profits and new exposure.Here are a few ways a newsletter can make wonderful things happen to your organization’s bottom line: A newsletter (actually any type of published information) positions you as an expert in your field.Read more…Freelance Copywriter Secrets: 10 Steps to Writing a Powerful USP
Despite your best efforts (and a lot of money out of pocket) your advertising and marketing just aren’t producing the sales you had hoped for. For some reason, your message just isn’t connecting with the people you’d hoped would become your customers.As a freelance copywriter, is see this situation a lot when I am called in to fix advertisements, web copy and other marketing materials that just aren’t living up to my clients’ expectations.Read more…Freelance Copywriter Secrets: The Cure For The Boring Corporate Newsletter
As a freelance copywriter, I often find myself borrowing the techniques from one type of project to solve a problem I encounter in another. This is an article I originally wrote in 2005 to show how the techniques used in speech writing can be adapted to something else entirely.What follows is not exactly a true story, but it comes close:Roger was in a state of near panic.Read more…Freelance Copywriter Secrets: Removing Readers' Mental Barriers
As a freelance copywriter, I have come to think of my work as that of slowly, methodically removing a reader’s doubts, apathy and other mental barriers. In some ways, my job is like being a matchmaker between a good, quality product and the person who can truly benefit from owning it.Here are a few of the mental barriers that a freelance copywriter may have to remove between a product or service, and the potential customer who truly needs and wants what this product can do:Lack of awareness that the person may actually have a need or a problem.Read more…Freelance Copywriter Secrets: Headlines That Grab The Reader's Attention
Freelance copywriter, freelance commercial writerIt’s every freelance copywriter’s nightmare: A reader is scanning through a magazine, comes upon the page containing your advertisement, and keeps right on going without noticing your carefully-crafted words.The average American is bombarded with approximately 10,000 ads, sales letters and other marketing messages every day. So, if for no other reason than to be able to function in life, our minds “filter out” over 99% of those messages that appear to offer no personal benefit.Read more…
Most Recent Articles in Copywriting category
- Know the perfect art of SEO copywriting - By: Naman Jain
Writing is a craft but SEO copywriting is surely an art. SEO copywriting is a real professional writing that aims at increasing the ranking of a particular website. - To be or not to be search engine copyrighting outsourcing - By: Sudesh Kumar
Search engine copywriting is virtually all about crafting content for your website. It has to be written in such a way that the content becomes search engine friendly. - SEO Copywriting - how to optimize your web site for different search engines - By: Naman Jain
SEO copywriting helps your web sites get high ranking on various search engines in an authentic way and attract maximum surfers to search through your web sites. - The Essential Factors About Content Copywriting - By: Naman Jain
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here. - The Copywriting Secrets that will Boost All Your Direct Marketing Sales! - By: Gil Carlson
Discover my copywriting secrets and boost results from all your direct marketing! - Write about Real Estate for Money - By: Ed Kirkland
Ads can come from many different sources. Google Adsense is one of the most popular, but there are many other companies that you can submit your blog to. Usually, if someone uses your blog as a portal to the ad, you can earn anywhere from a few cents to a few dollars. - Writing, Editing, and Proofreading - By: David Bowman
Writing, editing, and proofreading are not the same. What are the unique skills each requires? Why is a writer often not the best person for editing and proofreading? - On Copyrights, the Creative Experience and Graphic Designers - By: Jessica Thomas
The creative experience for many young designers is enough to think about. Now they must consider the global implications of copyright laws? You bet. Why is a knowledge of the legal precedence of copyright important to a young artist? Because in order to create, a good artist should know as much as possible about his tools. This means not just the origins of his fine bristle brush, or the interesting history of the chemistry of his pigments, but to examine the social and political tools that will allow him to function as an artist in the United States in 2007. Copyright laws in the United States, had, until 1989, been focused on keeping intellectual property private in order to facilitate economic growth. In other words, in the US, copyright law has historically been a monetary issue, not a creative one… - A Web Copywriter Should Know the Rules and How to Break Some - By: Steven Gerber
What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. - The Value Trap - By: Elaine Berry
No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a bonus.