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Effective Communications Can Be as Simple as Taking a Picture
In a recent visit to Washington D.C., I had the honor of viewing our Nation’s capital through my camera’s viewfinder.Read more…Double Your Copywriting Response...By Not Using A Headline?
What would you say if I suggested there are certain cases where you should not use a headline on your sales letter?Most copywriters I know would say I’m nuts.I mean, not using a headline is the greatest "sin" of copywriting, isn't it?Read more…Copywriting - The Word Is Mightier Than The Sword
If you're looking for the secrets for small business success, you'll find it within something you already have. You see, it has nothing to do with the product yourself, the computer hardware you have, or any other thing you can grab on to. You've had it for so long.Read more…Why Copywriting Contenders Need Knockout Headlines
During a world title fight the other night, one of the cornermen told his boxer to, “Kill the body and the head will fall”. It dawned on me why few boxers make good online copywriters, and most online copywriters make pathetic pugilists. We’re complete oxymorons (no pun intended).Read more…Copywriting is NOT the Most Important Skill for Online Success
Copywriting is the SECOND most important skill to master for online success.What is the most important skill to master if you want to make a fortune online?Many online marketing experts and gurus say that copywriting is the most important skill you need to learn to build a profitable online business.Read more…High School Typing Class
It’s funny how the world can change in 30 years. Much knowledge becomes outdated, yet “the basics” remain useful.I remember my High School typing class.Read more…Ad Copy: Wiggled, Drilled and Extracted
I've just finished two revisions of copy I’m writing for an Ontario dental clinic. Here's the thing…The revisions didn't come from the client -they came from the dental advisory board in Winnipeg. Nice people, tough guidelines.Read more…Land High Pay Copywriting Clients by Overcoming Lack of Confidence
Last year, I was taking a course where I had to write a sales letter selling a local restaurant. (Has anybody else taken the same course?)Well, I didn't want to write the letter for nothing.Read more…Copywriter Battles for Confidence, Respect and High-Paying Clients
I signed a contract over a month ago to do some copy work for one of the largest dental clinics in London, Ontario. I had no trouble convincing the client to agree to ongoing royalties. The following week we did an interview together for about an hour - where he happily provided rich details about his practice and his clients.Read more…The Purpose and Practice of Writing Successful SEO Articles
I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, "SEO Advice: Writing useful articles that readers will love.Read more…How Not To Sell Online - Copywriting
Do you want to have an online business that makes no sales? One way is to have bad copy on your pages.If you have a business where you sell products that are in demand and you have done well locally with the products, but you can’t seem to sell them online, perhaps your copy is not what it should be.Read more…Copywriter's Block
Get Rid of Your Writer’s Block!Writer’s block is horrible, especially when there’s a deadline looming. It really is a nightmare for someone who is supposed to write large chunks of text on a daily basis.Read more…Sales Letter Marketing: Building a Mousetrap
Cheese - anybody? How about some peanut butter?These may not sound good to you, but to our four legged unwanted home intruders, they appear quite succulent and delicious, at least when placed on the 'got-ya stick' of a mouse trap.Read more…Why Hire A Copywriter?
Why should you hire a copywriter? If you run a small or home based business it can be difficult to see the point of bringing in somebody from outside. Why not cut costs by doing it yourself?Read more…Freelance Copywriter Secrets: Testimonials Pull in Huge Profits
freelance copywriter, freelance commercial writerAs a freelance copywriter, I love it when I get to use real customer testimonials in the copy I write for one of my clients.No matter how much experience I may have as a freelance copywriter and no matter how much effort I put into honing my craft, a real customer’s words of praise will always out-sell anything I write.When a freelance copywriter has a few really good testimonials to work with, the job is to write good copy which highlights these customer comments and uses them to support key selling points.Read more…Freelance Copywriter Secrets: Writing The Before & After Formula
The Before and After Scenario is one of the oldest, and best, methods used by freelance copywriters. And why not? It works because it paints a vivid portrait for your prospect of how he can realize a major change in his life.Read more…Freelance Copywriter Secrets: The Essential Key to Advertising Success
Every freelance copywriter should own a copy of “Tested Advertising Methods,” written by the legendary copywriter, John Caples.In the mid roaring twenties, 25 year old Caples made advertising history when he wrote the most famous ad of all time. It began with the words:They laughed when I sat down at the piano.Read more…Freelance Copywriter Secrets: The Magic Bullet for Powerful Copywriting
Of all the neat tricks I’ve learned as a freelance copywriter, nothing grabs and holds onto a reader’s attention faster than the technique I am about to show you. I know of no more powerful way to get a reader to hang onto every word you say or write.In fact this one technique can help you write incredibly persuasive ad copy, speeches, presentations and any other type of communication in which your job is to influence people to buy or take action.Read more…Freelance Copywriter Secrets: How to Boost Business Writing Case Histories
One of the biggest problems any business has is how to make potential clients aware your company even exists and has the capabilities to solve their problems. These potential customers have problems they want to solve, but have no knowledge about your firm and your skill at solving those exact problems.An incredibly easy solution is the case history.Read more…Freelance Copywriter Secrets: 7 Steps to Dynamic Advertising
Just like you, I saw or heard approximately 15,000 advertising messages today. And even though I am a freelance copywriter who takes a professional interest in noticing ads more than the average person, barely the tiniest fraction of them made any impact on my consciousness at all.We are all so bombarded with advertising that only a few very good or very bad ads penetrate our awareness.Read more…
Most Recent Articles in Copywriting category
- Know the perfect art of SEO copywriting - By: Naman Jain
Writing is a craft but SEO copywriting is surely an art. SEO copywriting is a real professional writing that aims at increasing the ranking of a particular website. - To be or not to be search engine copyrighting outsourcing - By: Sudesh Kumar
Search engine copywriting is virtually all about crafting content for your website. It has to be written in such a way that the content becomes search engine friendly. - SEO Copywriting - how to optimize your web site for different search engines - By: Naman Jain
SEO copywriting helps your web sites get high ranking on various search engines in an authentic way and attract maximum surfers to search through your web sites. - The Essential Factors About Content Copywriting - By: Naman Jain
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here. - The Copywriting Secrets that will Boost All Your Direct Marketing Sales! - By: Gil Carlson
Discover my copywriting secrets and boost results from all your direct marketing! - Write about Real Estate for Money - By: Ed Kirkland
Ads can come from many different sources. Google Adsense is one of the most popular, but there are many other companies that you can submit your blog to. Usually, if someone uses your blog as a portal to the ad, you can earn anywhere from a few cents to a few dollars. - Writing, Editing, and Proofreading - By: David Bowman
Writing, editing, and proofreading are not the same. What are the unique skills each requires? Why is a writer often not the best person for editing and proofreading? - On Copyrights, the Creative Experience and Graphic Designers - By: Jessica Thomas
The creative experience for many young designers is enough to think about. Now they must consider the global implications of copyright laws? You bet. Why is a knowledge of the legal precedence of copyright important to a young artist? Because in order to create, a good artist should know as much as possible about his tools. This means not just the origins of his fine bristle brush, or the interesting history of the chemistry of his pigments, but to examine the social and political tools that will allow him to function as an artist in the United States in 2007. Copyright laws in the United States, had, until 1989, been focused on keeping intellectual property private in order to facilitate economic growth. In other words, in the US, copyright law has historically been a monetary issue, not a creative one… - A Web Copywriter Should Know the Rules and How to Break Some - By: Steven Gerber
What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. - The Value Trap - By: Elaine Berry
No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a bonus.
