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Freelance Copywriter Secrets: 3 Lessons From A Marketing Superstar
I was just rereading Jeffrey J. Fox’s marvelous book, How To Become A Marketing Superstar this week, and had to start jotting down some notes to pass along. Fox has a wonderful knack for distilling his hard-won wisdom into two or three page chapter nuggets that others would have to teach an entire college semester to get across.Read more…Freelance Copywriter Secrets: How One Simple Idea Can Flood You With New Business
Right now, no matter what time of the day or night you are reading this, someone’s website is making money –a lot of money- using one simple idea.It’s an idea you should be using to increase the profitability of not only your website, but every aspect of your marketing efforts as well. And even if you are using this idea to some degree, even small improvements can produce huge gains on your return on investment.Read more…Writing Web Content
Professional writers find it hard to read web content. Not because web content lacks quality, but because it lacks literary style. Obviously writing for the printed media and writing for the web are two different matters.Read more…What Is Online Copywriting?
Online copywriting is persuasive writing that sells a product/service, but it appears on some form of electronic screen (usually a computer screen) rather than on paper, cardboard etc. Online copywriting takes place mainly on websites and in emails. **Why Have a Website?Read more…SEO Your Website Now!
Optimise Your Site For The Web Using Freelance CopywritersGood freelance copywriters are able to use words in such a way as to enhance your website’s positioning on the search-engine listings. They should be able to integrate your key-word links smoothly, within the body of your text and as part of linked headings.What's in a Word?Read more…3 Crucial Steps in Writing Your Marketing Materials
It's no secret that "all writing is rewriting."So be reassured if your words land on your computer screen in less than perfect form the first time. Be reassured if you spend hours adding, deleting and shuffling phrases, sentences and even whole paragraphs around your document and back again.Read more…"Man Bites Dog!": The Power Of Hook 'Em Headlines
Many people slap any old headline on their sales page. They figure the rest of the copy on the page counts more. Nothing could be further from the truth.Read more…How to Write the Ultimate Brochure
Before you start writing your brochure, you must first ask yourself these questions: 1. Who is my target audience? 2. How can my product/service help them solve their problems?Read more…Content Writing India and Its Importance
Just browse through any job portal or jobs classifieds, you’ll find one thing in openings in Content Writing. Yes, content writing has become the hottest job not only in India but worldwide. And you’ll be amazed to know that majority of the content writing work is outsourced to India.Read more…What Is Copywriting?
The Concise Oxford Dictionary defines a "copywriter" as a person who writes the text of advertisements or publicity material. In other words, copywriting is the art of writing persuasively. Or, to use another definition, copywriting is simply “salesmanship in print.Read more…How to Tweak Your Website for More Leads and Sales
Make the following changes to your website and you'll see an immediate jump in your visitor response: 1. Long Words, Sentences, Lines and Blocks of Text Studies have shown that • reading from a computer screen is 25% slower than from paper• 79% of visitors scan a screen page instead of reading word for word Important! Web content should be easy to scan. So use white space; subheadings; bullets; keywords highlighted, underlined, italicized or in bold; ellipses (...Read more…Free Copywriting Resource Instantly Improves Every Ad You Write
A couple years ago I had a huge "ah ha!" moment that forever changed the way I write copy.I had spent two months writing a very ambitious ad for a high-end product I knew would make me a ton of money if I got it right.Read more…Freelance Copywriting - Marketing Yourself and Your Website: Part 1
When it comes to marketing yourself as a freelance copywriter, it’s important to bear in mind that virtually everything related to copywriting has gone online!Any copywriter who has been around for longer than five years or so will know that new copywriting business used to come from mail-shots, small ads and the dreaded ‘cold calling’. Nowadays, the only realistic way to raise your copywriting profile is via the Internet.Read more…Learn Copywriting Testing Secrets: How To Accurately And Quickly Test And Tweak Your Sales Page
Writing copy for your sales letter can be a very tedious and nerve wracking experience. There is nothing like the feeling that you just wrote a killer sales letter just to find out that it will not make one single sale.This is why testing your copy is so important.Read more…Make Your Web Copywriting "Distraction-Proof"
A little while back I was doing a three-way call with a client and his web designer about how we should position the email opt-in form on one of his sales letters.He didn't want to go with a pop-up window, a hover ad or anything like that.Nor did he really like the idea of having the page refresh or the "thank you for subscribing" page pop up over the sales letter, either.Read more…Simple Little Copywriting Trick Guarantees People Read Your Ads
If you would like to learn an almost fool proof way to get people anxiously and eagerly reading your ads, then this article will show you how.It's really no mystery anymore that people hate being sold.We all love to buy, but none of us really likes to be sold.Read more…What Does a Copywriter Do?
Copywriting some answers: - Advertising copy, Other Print Media and Web-copyI’m often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred ‘copywriter’ – at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car.Ok, that’s only half true, but I have found that a lot of my conversations have involved explaining the ins and outs of my job.Read more…The Curse of the Freelance Copywriter
‘Hi, I’m a struggling writer, would you like to buy me a drink?’There are thousands of writers out there and they call themselves by many different names; Copywriters, Copy-editors, SEO writers, Ad-copy writers, Freelance writers…the list goes on and on. And some of them even think that it’s a good idea to stick a load of SEO’ed phrases into the top paragraph of an article to see if they can get away with it.Read more…New Words at Work
As it says in Ecclesiastes 12:12, of the making of books there is no end, and the same is true of words. New words keep getting made up and old words keep getting new meanings. Every recognizable group or profession; sports, business, religion, entertainment, et al, creates words first to be used only by the "in" crowd.Read more…Homograph, Homonym, or Homophone?
The answer to the simple question, "What is a homonym?" seems to be, "It depends on whom you ask." The very fact that there are three words made me suppose that there were three different meanings.Read more…
Most Recent Articles in Copywriting category
- Know the perfect art of SEO copywriting - By: Naman Jain
Writing is a craft but SEO copywriting is surely an art. SEO copywriting is a real professional writing that aims at increasing the ranking of a particular website. - To be or not to be search engine copyrighting outsourcing - By: Sudesh Kumar
Search engine copywriting is virtually all about crafting content for your website. It has to be written in such a way that the content becomes search engine friendly. - SEO Copywriting - how to optimize your web site for different search engines - By: Naman Jain
SEO copywriting helps your web sites get high ranking on various search engines in an authentic way and attract maximum surfers to search through your web sites. - The Essential Factors About Content Copywriting - By: Naman Jain
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here. - The Copywriting Secrets that will Boost All Your Direct Marketing Sales! - By: Gil Carlson
Discover my copywriting secrets and boost results from all your direct marketing! - Write about Real Estate for Money - By: Ed Kirkland
Ads can come from many different sources. Google Adsense is one of the most popular, but there are many other companies that you can submit your blog to. Usually, if someone uses your blog as a portal to the ad, you can earn anywhere from a few cents to a few dollars. - Writing, Editing, and Proofreading - By: David Bowman
Writing, editing, and proofreading are not the same. What are the unique skills each requires? Why is a writer often not the best person for editing and proofreading? - On Copyrights, the Creative Experience and Graphic Designers - By: Jessica Thomas
The creative experience for many young designers is enough to think about. Now they must consider the global implications of copyright laws? You bet. Why is a knowledge of the legal precedence of copyright important to a young artist? Because in order to create, a good artist should know as much as possible about his tools. This means not just the origins of his fine bristle brush, or the interesting history of the chemistry of his pigments, but to examine the social and political tools that will allow him to function as an artist in the United States in 2007. Copyright laws in the United States, had, until 1989, been focused on keeping intellectual property private in order to facilitate economic growth. In other words, in the US, copyright law has historically been a monetary issue, not a creative one… - A Web Copywriter Should Know the Rules and How to Break Some - By: Steven Gerber
What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. - The Value Trap - By: Elaine Berry
No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a bonus.