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The Web Copy Overhaul in 10 Easy Steps
Is something wrong with your web copy? Aside from the obvious, like grammatical and spelling errors, how would you know? Start by searching your traffic stats for these telltale signs:- Your website stats reveal very low numbers (0-50 visits per day) and you're by no means a "new" web business.Read more…Sneaky Little Copywriting Secret Makes Writing Powerful Headlines A No-Brainer
A few weeks ago I did a phone consultation with one of my sales letter and marketing critique customers, and the first thing he asked about was headlines."I totally suck at writing headlines," he said. "Do you have any secrets about headlines you haven't revealed in your articles or books?Read more…Freelance Copywriter Secrets: 7 Ways To Write Powerful Benefit Statments
I read a major magazine from cover to cover the other day, looking at the advertisements. These are ads that cost the companies thousands of dollars to run, but throughout my reading I kept thinking, “where are the benefits?”When I reached the end, I realized that less than 10% of the ads were benefit oriented.Read more…Freelance Copywriter Secrets: A Ridiculously Easy Way To Lock In Your Reader's Attention
Did you know that there is a single food item that tastes great, is packed with vitamins and nutrients, and that eating this food three times a day will cause you to shed weight at a rate of 2 to 3 pounds a week? And if all this were not enough, this same food provides so many other health benefits that it can literally add years to your life?So what is this wonderful food?Read more…Your Customers Don’t Care About You
When your customers or potential customers come to your website, they don’t really REALLY care about you. This is the sad honest truth about marketing via a website. I’ve been asked about marketability via a website before and till today, I still feel that in order to sell something to someone you don’t know (or someone who doesn’t know you) via a website, words do the work.Read more…How to Work Alone Without Feeling Lonely: 5 No-Fail Tips for Beating the Isolation Blues
Ask free agents what they don't like about their job, and I bet one of their top complaints is dealing with the isolation one can feel when working from a home office. Cabin fever. No social outlet.Read more…Affiliate Marketing: Headlines are the Difference Between Life and Death
As an affiliate marketer, your primary tool is probably the written word. Most affiliates don’t sell via telephone or with audio/video efforts to the extent they work with written words. Solo ads, sales pages, auto responders, newsletters… All of them are written materials.Read more…Freelance Copywriter Secrets: Build Your Brand From Scratch, Again
There is a famous ad by David Ogilvy, which illustrates the importance of advertising. A stern-faced executive looks out across his desk at the reader, and says: I don’t know who you are. I don’t know your company.Read more…Freelance Copywriter Secrets: Sell Your Expertise With a White Paper
Consider for a moment how big a decision it is for a potential client to buy your products or services.Some things don’t come with a large price tag or commitment, which means the decision-making process for those things isn’t a large burden. But other decisions require a lot of due diligence and study.Read more…Freelance Copywriter Secrets: How A "Method Actor's" Techniques Can Improve Your Copywriting
I recently read an article about the famous actor, Forest Whitaker that gave me a great idea about how a freelance copywriter can write more persuasive copy.Whitaker is known for the great lengths he goes through to prepare for a part in his movies. He uses an approach called “method acting,” which means he so totally immerses himself into a role that he ”becomes” the character he is playing.Read more…Freelance Copywriter Secrets: How a Top Salesman's Secret Can Improve Your Copywriting
freelance copywriter, copywriting tips, white papers, rainmaking tipsA freelance copywriter should be ready, willing and able to steal ideas at the drop of a hat. Which explains why I got so excited when I read about a top insurance salesman who revealed why he was his company’s top producer.Here is his idea that is really worth stealing: “I didn’t go to college and I can’t quote the important clauses from a policy, but I can scare the wits our of those I call on with what happens if they are not insured.Read more…Ghostwriters and Research Teams
Many writers who write novels or non-fiction work do indeed hire ghostwriters to help them in their endeavors. Now then is it ethical for an online article writer or online article marketer to do the same? Well this is a decent question because if someone is selling lets say Marketing Consulting Services and then pays a ghostwriter to write 30 articles on marketing, then the reader is under the impression that the person wrote them himself, then this might be a problematic situation for deceptive marketing practices right?Read more…How Many Pages Are There In Your Sales Letter?
Let me ask you a question:Do you know how many pages you must have in your sales letter?There must be only ONE continuous page, No Page 2, or [continue on next page] whatsoever.The reason for this is simple: you want to get your prospects to read your sales letter from top to bottom, keep their focus on your words and make the decision to buy your product right there and then without having to click away to another page to find out more info.Read more…Copywriting - Writing a Sales Letter
When developing a website sales letter the writer should step away from the product/service and enter the though stream of the potential consumer. The writer has to establish the demographic they are catering for and the demands of the consumers they are choosing to target.Our company was recently commissioned to complete a sales letter for a software product that targeted webmasters.Read more…Freelance Copywriter Secrets: The Most Famous Ad In History
If you want to become a better freelance copywriter, the best place to start is by studying the successful ads written by others. And I can think of no better place to start than the most famous ad in history.In the mid 1920s, a recent Naval Academy graduate with a degree in electrical engineering was looking for work.Read more…How to Work With a Ghostwriter
I have talked to many, many busy professionals who must bring in new business and new clients. Without exception, they all know that if they could only find the time to write a book or a series of articles, their marketing would become much easier and faster.But who has the time?Read more…Freelance Copywriter Secrets: A Quick and Easy Market Research Tool
You are a freelance copywriter and you have just been given the assignment of writing an ad that will run in a certain magazine. But you can’t write good copy in a vacuum. Who are the intended customers for this product?Read more…Copywriters and Editors need to Explain how They do Business
Most copywriters and editors who work on business communication are generally specialists and some of them need a few pointers in marketing. For instance, they need to learn how to convey to their potential clients and business customers how they do business and what is required from the customer to make sure the job comes out as they wish it to.Communication between the copywriter and the customer is just as important as the finished product.Read more…Copywriting is an Art and a Science
Many people who are copywriters and editors of business written correspondence will say that copywriting is an art. I think this is kind of funny because copywriting, at least very good copywriting has a lot to do with the social sciences, pop culture and the way that the human brain takes information; especially when that copywriting has to do with marketing.It is for that reason that I'm going to go out on a limb here and tell you that copywriting is both an art and a science.Read more…Freelance Copywriter Secrets: Make More Sales Writing Cliffhanger Copy
Freelance copywriter, writing web content, copywriting tipsSome things in business are counter-intuitive. One example is the long sales letter. After decades of research, the results are in, longer sales letters sell better than short sales letters.Read more…
Most Recent Articles in Copywriting category
- Know the perfect art of SEO copywriting - By: Naman Jain
Writing is a craft but SEO copywriting is surely an art. SEO copywriting is a real professional writing that aims at increasing the ranking of a particular website. - To be or not to be search engine copyrighting outsourcing - By: Sudesh Kumar
Search engine copywriting is virtually all about crafting content for your website. It has to be written in such a way that the content becomes search engine friendly. - SEO Copywriting - how to optimize your web site for different search engines - By: Naman Jain
SEO copywriting helps your web sites get high ranking on various search engines in an authentic way and attract maximum surfers to search through your web sites. - The Essential Factors About Content Copywriting - By: Naman Jain
Writing is considered to be one of the best ways of communication. Read some essential factors about content copywriting here. - The Copywriting Secrets that will Boost All Your Direct Marketing Sales! - By: Gil Carlson
Discover my copywriting secrets and boost results from all your direct marketing! - Write about Real Estate for Money - By: Ed Kirkland
Ads can come from many different sources. Google Adsense is one of the most popular, but there are many other companies that you can submit your blog to. Usually, if someone uses your blog as a portal to the ad, you can earn anywhere from a few cents to a few dollars. - Writing, Editing, and Proofreading - By: David Bowman
Writing, editing, and proofreading are not the same. What are the unique skills each requires? Why is a writer often not the best person for editing and proofreading? - On Copyrights, the Creative Experience and Graphic Designers - By: Jessica Thomas
The creative experience for many young designers is enough to think about. Now they must consider the global implications of copyright laws? You bet. Why is a knowledge of the legal precedence of copyright important to a young artist? Because in order to create, a good artist should know as much as possible about his tools. This means not just the origins of his fine bristle brush, or the interesting history of the chemistry of his pigments, but to examine the social and political tools that will allow him to function as an artist in the United States in 2007. Copyright laws in the United States, had, until 1989, been focused on keeping intellectual property private in order to facilitate economic growth. In other words, in the US, copyright law has historically been a monetary issue, not a creative one… - A Web Copywriter Should Know the Rules and How to Break Some - By: Steven Gerber
What makes a good web copywriter? Just anyone who knows how to proofread? Of course not. - The Value Trap - By: Elaine Berry
No doubt you are familiar with this scenario.You receive a sales letter trying to persuade you to buy an e-book package for $97. The letter contains a list of attractions contained in the package, but you feel sure you’ve seen it before somewhere, perhaps offered as a freebie or a bonus.