Media Institute

By: madison media
Submitted: 2008-10-17 16:46:24

If your interests seem to be all over the place--if you love pictures, words, photographs, and computers, seemingly all at once--consider attending a school that specializes in the communication arts.

If you enter a conventional university, armed with all these interests, you'll probably be required to choose right away between three or four different majors. Furthermore, if you're, for example, a visual arts major, more likely than not you won't be interacting much with literature or journalism majors at a standard four-year university. If you're a photography major, you won't be around people involved in music production. However, these seemingly disparate interest do have an underlying thread in common: communication. An institution that focuses on the study of disparate contemporary communication media reflects this. 

Moreover, because communication is vital to every sector of a complicated economy such as today's, such an institution can prepare you for a variety of jobs in virtually every industry. You'll be set for a music production career--or a career as a marketing manager.

A Video, Music, And Graphic Design School Under One Roof

Attending a school that focuses exclusively on video production training, music production courses, and graphic design has the advantage of isolating what is common to all three disciplines, and teaching it to the students in an efficient manner. There's plenty of room to specialize. At the same time, student knowledge is constantly fertilized by insights from a closely related discipline.

Just what do these three disciplines have in common? Of course, as stated above, all three disciplines pertain to communication and ready the student for a wide variety of careers. Yet, what specifics does this generality translate to?

Film, music, and graphic design all convey information in an immediate, emotional, and, often accelerated manner. This is invaluable in today's economy: because there's so much information floating around, to succeed commercially, an enterprise must convey its message without wasting any time. The same is true of individuals as well as enterprises. Is reading dead, because it just takes too long? Can novelists no longer be successful? Not necessarily, but they do have to be packaged attractive. Publishing and graphic design advertising are more closely allied now than they have ever been before.

To apply music, video, or graphic design to the work world, you'll need to know how to take a complicated idea and convey it quickly--whether through a deceptively simple melody, video, or visual layout. Studying at a school that combines the three disciplines will allow you to witness firsthand the many transformations that thought undertakes in modern communications.

Unlike at an art or music or film program at a traditional university, at a media institute you'll learn that "beauty" is not "truth." Or, rather, that it's too variable, too culturally contingent, to be a reliable source of "truth." Art is not after beauty, but after communication--which happens to be an invaluable career skill.